Executive Views

Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella

Some may think local advertisers and TV networks are under-powered when it comes to a...

By Robert Andrews  
Executive Views
Omni-Channel Depends On Measurement: Xaxis’ Anderson
By Robert Andrews  
Executive Views
RTL AdConnect Coming To America: Coruble Seeks D2C Dollars
By Robert Andrews  
Executive Views
All Brands Can Be Like Direct Brands: EDO’s Kevin Krim
By Robert Andrews  
Executive Views
The News Environment is an Essential Place for Storytelling, HPE’s Marissa Freeman
By Robert Andrews  
promo289771928
Executive Views
Mobile Ads Are 20x Harder Than Desktop: Medialets’ Glassberg
By Robert Andrews  
promo289777857
Executive Views
Campbell Soup Company Warms To True Digital Marketing ROI
By Robert Andrews  
promo289777871
Executive Views
Carat’s Ray: Proving ROI Amid Real Media Convergence
By Robert Andrews  
promo289777981
Executive Views
MediaCom CEO: Programmatic Spurs Ad Creativity
By Robert Andrews  
promo289778070
Executive Views
Content Has Elevated Itself Above Advertising: MediaCom’s Morris
By Robert Andrews  
promo289778111
Executive Views
Brands Sacrificing Truth For Attention: Google’s Benson
By Robert Andrews  
promo289778133
Executive Views
GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale
By Robert Andrews  
promo289778146
Executive Views
Tumblr Helps Yahoo Advertisers Tell Their Story
By Robert Andrews  
Analyst Views

How To Be Be Super-Relevant: Forrester Analyst O’Connell

SANTA BARBARA — For years, marketers have tried combatting growing consumer resistanc...

By Robert Andrews  
Executive Views
LiveRamp’s Smith Balances Omni-Channel Opportunity With Privacy
By Robert Andrews  
Executive Views
Omnicom’s Nelson Brings Audience Knowledge Together In ‘Omni’
By Robert Andrews  
Analyst Views
How Can Brands Balance Omni-Channel & Creative: Cannes Panel w/ Adobe, Forrester, IBM and Essence
By Robert Andrews  
Executive Views
Omni-Channel Still Isn’t Omni-Present: Essence’s Harrison
By Robert Andrews  
promo289778975
Executive Views
VivaKi’s AOD Wants Industry Platform For Native Ads
By Robert Andrews  
Ut_HKthATH4eww8X4xMDoxOjBzMTt2bJ
Executive Views
Viacom’s Spina Wants Unified Social Data Measurements
By Robert Andrews  
Screen-Shot-2014-04-03-at-12.52.45-PM-1024×574
Executive Views
Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan
By Robert Andrews  
promo289780318
Interviews
Quartz Publisher Lauf: No Plans For Paywall
By Robert Andrews  
promo289780364
Interviews
The Washington Post Plans ‘Video, Video, Video’ In 2014
By Robert Andrews  
promo289780428
Interviews
BBC Native Ads ‘Can Bring Brands’ Stories To Life’
By Robert Andrews  
promo289780468
Interviews
Xaxis’ Schlickum: Native & Programmatic Can Co-Exist
By Robert Andrews  
promo289780450
Interviews
BuzzFeed’s Perelman, We Offer Video Scale To Brands
By Robert Andrews  
Leading Voices

Super Bowl Ads Drop the Ball While Tide Points to Native

This year’s Super Bowl provided a moment for native advertising concepts to shine du...

By Francis Turner, logoadyoulike  
Leading Voices
Top 10 native advertising trends for 2019
By Dale Lovell, logoadyoulike  
Leading Voices
Native advertising 2020 – 5 global futures for a format on the rise
By Dale Lovell, logoadyoulike  
Leading Voices
Beyond Billboards: Welcoming a New Golden Age of Advertising
By Melinda McLaughin, logoExtreme Reach  
Leading Voices
How Retailers can Drive Footfall through Social Channels
By Christophe Avignon, logoFlapit  
promo289780762
Executive Views
Starcom’s Mobile Chief: “Mobile Is Not An Island”
By Robert Andrews  
promo289780874
Executive Views
Taboola CEO: Native Will Go Programmatic When It Hits Scale
By Robert Andrews  
promo289780887
Executive Views
App Developers Gain Power From Native: InMobi’s Majumdar
By Robert Andrews  
promo289780898
Executive Views
Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani
By Robert Andrews  
promo289781000
Executive Views
AOL Set To Launch Mobile Native Ad Unit
By Robert Andrews  
promo289781049
Executive Views
Messaging Could Light Up Mobile Monetization: InMobi’s Yu
By Robert Andrews  
promo289781057
Executive Views
Google’s VanDerzee: Big Focus On “Buy Side” of Programmatic in 2014
By Robert Andrews  
Screen-Shot-2014-02-25-at-12.32.49-PM
Executive Views
Beet.TV’s Plesser: New Era Dawning For Journalism
By Robert Andrews  
Executive Views

Scale Vs Targetability Is A Juggling Act: MasterCard’s Jankowski

MIAMI — Big brands are used to using mass media to reach mass audiences. Now that the...

By Robert Andrews  
Executive Views
Vox’s Bankoff Wants A ‘Smarter’ Kind Of Branded Content
By Robert Andrews  
Executive Views
Plista CEO Bidon Aims To Scale Native Ads Globally
By Robert Andrews  
Executive Views
USA Today’s Gentzel Seeks Brands To Sponsor VR News Show
By Robert Andrews  
Executive Views
Guardian’s U.S. Chief Prefers Branded Content To Short-Term, Annoying Ads
By Robert Andrews  
promo289781696
Executive Views
New York Times Plans Branded Content In Video
By Robert Andrews  
promo289781714
Executive Views
GroupM’s Rob Norman: For Content Marketing, Context Is King
By Robert Andrews  
promo289781096
Executive Views
Zefr’s Kirk: Brands Should Tap The Power Of Fans
By Robert Andrews  
promo289781762
Executive Views
BBC.com Opens Its Doors To Native Advertising
By Robert Andrews  
promo289781868
Executive Views
Spotify’s Free Mobile Change Courts Brands To ‘Speak Music’
By Robert Andrews  
promo289781992
Executive Views
AOL’s Armstrong: Native Ads Need ‘Human’ Familiarity
By Robert Andrews  
promo289782014
Executive Views
Media Agency SMG Lets its Brands Run Publisher Content via New Platform
By Robert Andrews  
promo289782012
Executive Views
Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads
By Robert Andrews  
Executive Views

Native Ads Will Replace Display Ads: Xaxis’ Allen

Native advertising, ads that are presented in the form of editorial content, will ult...

By Robert Andrews  
Executive Views
Gannett Aims To Scale Local Branded Content Nationwide
By Robert Andrews  
Executive Views
Content Trumps Frequency For Marketers: Bank of America’s Paskalis
By Robert Andrews  
Executive Views
Should Brands Make Content People Would Pay For?
By Robert Andrews  
Executive Views
BuzzFeed To Sell UK Branded Video By Year’s End
By Robert Andrews  
Bonin Bough at Changing Media Summit
Sessions
Changing Advertising Summit
Branded content master class
Hosted by Robert Andrews  
Screen-Shot-2013-10-08-at-1.53.16-PM
Executive Views
Adobe’s Waddell: Data Is DNA For Ad Campaigns
By Robert Andrews  
Screen-shot-2013-09-11-at-5.57.28-PM
Executive Views
Livestation Tries Brand Videos, Mid-Rolls To Make Live News Pay
By Robert Andrews  
promo289784400
Executive Views
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
By Robert Andrews  
promo289784581
Executive Views
Adobe Gives Marketing Cloud ‘Mobile-First’ Social Update
By Robert Andrews  
promo289784656
Executive Views
Flite CEO Price: Hot Trend Advertises To Individual Customers
By Robert Andrews  
promo289784882
Executive Views
Outbrain Serves Content Marketers In To Editorial Stream
By Robert Andrews  
promo289784911
Executive Views
In Tobaccowala’s Looking Glass: Ecommerce-Enabled Video Everywhere
By Robert Andrews  
Reports

UK Native Advertising

By Robert Andrews  
Executive Views
Leo Burnett, HuffPo Get Close To Win At Content: Renshaw
By Robert Andrews  
Executive Views
The Economist Shakes Up The White Paper: Sukacheva
By Robert Andrews  
Executive Views
Brand Content Goal Posts Are Wide: Gannett’s Kilgore
By Robert Andrews  
Executive Views
Sir Martin Sorrell on Transformation of Advertising and of WPP
By Robert Andrews  
screen-shot-2012-11-19-at-15-17-16
Market indicators
Does a supermarket magazine really have more readers than The Sun?
By Robert Andrews  
4996229367_e1e2cd743c_b-640×425
Conference reports
‘Content is king’ again: why Bill Gates may be right after all
By Robert Andrews  
1z5o1301
Conference reports
Product makers must tell a good toy story to stay focused
By Robert Andrews  
shouting-free-speech
Analyst Views
As paid content booms, will ad opportunities shrink?
By Robert Andrews  
Domino’s Pizza Box Office Logo
Company strategy
Domino’s aims to eat in to Netflix with its own VOD offering
By Robert Andrews  
screen-shot-2012-10-24-at-17-24-05
Company strategy
Updated: Homeless hawk codes, not content, as charity mag adds digital edition
By Robert Andrews  
new-media-age-o
M&A analysis
New Media Age folds in to Econsultancy
By Robert Andrews  
yell6005-640×483
Company strategy
Official: Yellow pages may be worthless
By Robert Andrews  
Executive Views

Native & Social, Not Search, Hold Mobile Key: NYT’s Zimbalist

LAS VEGAS — The New York Times wants to make a big deal out of crafting sponsored art...

By Robert Andrews  
Executive Views
The New York Times Finds Success with Native Video Advertising
By Robert Andrews  
Executive Views
‘Context Is King’ For Native Video Advertising
By Robert Andrews  
Executive Views
Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book
By Robert Andrews  
Executive Views
McDonald’s Wants To Entertain, Educate With Video
By Robert Andrews  
shazam-o
Company strategy
Shazam For TV can go large with ITV ad sales deal
By Robert Andrews  
angry-birds-o
Company strategy
Gaming the magazine: IPC flips page to advergames
By Robert Andrews  
How Accenture Used A Mobile App To Get On The BBC
Company strategy
How Accenture Used A Mobile App To Get On The BBC
By Robert Andrews  
mark-zuckerberg-on-madison-avenue-and-wall-street-o
IPO analysis
Now Facebook Must Prove To Wall Street Its Ads Really Work
By Robert Andrews  
martin-sorrell2-o
M&A analysis
WPP’s Kantar Buying China’s CIC For Social Media Market Research
By Robert Andrews  
trinity-mirror-ceo-sly-bailey-o
M&A analysis
Trinity Mirror Buying Further In To Digital Marketing Services
By Robert Andrews  
samsung-galaxy-s2-vs-iphone-4s-in-samsung-tv-commercial-o-640×520
Market indicators
Samsung’s Anti-Apple Campaign Appears To Be Working
By Robert Andrews  
USA – Techonology – Google Introduces T-Mobile G1
M&A analysis
Mobile Consolidation As Velti Buys MIG For Up To $54 Million
By Robert Andrews  
Executive Views

Video Ads Boost TV Campaigns: UM’s Kinniburgh

LONDON — Online video content doesn’t just lift online video marketing results – they...

By Robert Andrews  
Executive Views
YouTube Stars Aide Brand Authenticity: Newcast’s Waugh
By Robert Andrews  
Executive Views
Giant Snack Maker Mondelēz Nets 100 Million Views w/ ‘NowThisNews” Real-Time Collaboration
By Robert Andrews  
Executive Views
WPP’s Sorrell: We Are a Content Company
By Robert Andrews  
Executive Views
Adobe’s “Marketing Cloud” Explained
By Robert Andrews  
facebook-like-o-640×582
Company strategy
What’s A Facebook Fan Worth? 20 Site Visits, New Stats Say
By Robert Andrews  
independents-i-newspaper-o
Company strategy
Forget Paywalls, The Independent’s ‘i’ Has A Beerwall
By Robert Andrews  
In Brief: Antique Books, Tesco Digital, Culture Fund & More
Company strategy
In Brief: Antique Books, Tesco Digital, Culture Fund & More
By Robert Andrews  
michael-birch-o
M&A analysis
Punktilio, Another Social Marketing Specialist, Bought By Digital Agency
By Robert Andrews  
men-in-black-o
M&A analysis
Tesco’s Clubcard Operator Buying Online Brand Advocacy Firm BzzAgent
By Robert Andrews  
maurice-levy-publicis-groupe-ceo-horizontal-o
M&A analysis
Publicis, WPP Make Further Digital Buys, Google Mobile Partnership
By Robert Andrews  
lynx-o
Company strategy
Unilever Tries Turning Mobile Social Activity In To A Marketing Campaign
By Robert Andrews  
blue-barracuda-o
M&A analysis
Draftfcb Buying Blue Barracuda Digital Production Agency
By Robert Andrews  
Executive Views

Content Must Be Created Through A Social Lens: Ogilvy’s Marks

If marketers want to make a splash with their own own content, it needs to be sociall...

By Robert Andrews  
Executive Views
Time Inc’s Marvel: How Editorial and Advertising Collaborate
By Robert Andrews  
Executive Views
‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks
By Robert Andrews  
Executive Views
Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study
By Robert Andrews  
Executive Views
This Is The Year Of Real-Time Data: Mindshare’s Bitterman
By Robert Andrews  
the-times-ipad-app2-o-640×480
Company strategy
0.82 Percent Of iPad-Owning UK Times Trialists Subscribed
By Robert Andrews  
think-quarterly-o
Company strategy
Google Is Not About To Become A Magazine Publisher
By Robert Andrews  
Companies in Marketing 209