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Executive Views
Tapad’s O’Loughlin Shows Ad Effect Across Devices
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Executive Views
Nielsen Bakes Measurement In To OTT Video Boxes
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Executive Views
4C’s Neuhauser Helps Brands Understand 1.5bn Consumers
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Executive Views
AppNexus CEO O’Kelley Fights Facebook’s ‘Walled Garden’
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Executive Views
The Trade Desk’s Stempeck Talks TV Ad Targeting
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Executive Views
4C Insights Acquires Teletrax to Drive Addressable TV Ad Decisioning
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Executive Views
Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach
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Executive Views
WPP’s Sorrell Wants Nikkei To Make FT More Ad-Friendly
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Executive Views
Ad Buyers Need Standardized Viewability Metric: Teads’ Daily
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Executive Views
How Transparent Does Ad Tech Really Need To Be, AMNET’s Karandikar Wonders
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Executive Views
Brands Want More Info From Trading Desks: Unbound’s Brunick
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Executive Views
Heineken Uses Programmatic To Better Understand Customers
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Executive Views
Ad Tech Is Not ‘One-Size-Fits-All’: Carat’s Jarvie
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Executive Views
MediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram
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Executive Views
Pitchapalooza: Media Change is Driving Agency Reviews
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Executive Views
Big Change in Video Ad Format with the Rise of Vertical (Portrait), GroupM’s Rob Norman Explains Why it Matters
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Executive Views
Bloomberg Focused On Hiring For Digital Age: Caine
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Executive Views
Rubicon’s Stevens Sees Retailers Becoming Publishers
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Executive Views
Mondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”
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Executive Views
Shane Smith on Vice, Brands, Pinterest & Video For Millennials
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Executive Views
‘Under Siege’: Kawaja On How Mad Men Are Fighting Back
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Executive Views
Advertising Must Get Back To Creativity: Starcom’s Richman
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Executive Views
BBC Worldwide’s Gibson Taps Newsroom Values To Tell Brand Stories
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Executive Views
TubeMogul’s Wilson Wants To Dismantle Video Silos
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Executive Views
‘Primal Data’ Unlocks Serendipitous Marketing: Y&R’s Sable
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Executive Views
Three Biggest Ad Trends By SMG CEO Desmond
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Executive Views
ZenithOptimedia Seeks Cross-Media Data Insight
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Executive Views
A Down UpFront Means an Upside for Addressable TV: SMG’s Scheppach
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Executive Views
Facebook Targeting Better Ad Quality: Jakubowski
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Executive Views
true[X] Gives Engaged Viewers Fewer, Better Ads
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Executive Views
Facebook’s Atlas Has Now Integrated with (Nearly) All Ad Holding Companies, Jakubowski
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Interviews
Cannes’ First Innovation Awards Attract Ad Tech Vendors: CEO Thomas
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Interviews
SMG’s Tech Startup Partnerships Bear Fruit For Brands
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Interviews
Videos Need Better Ad Info: Coull’s Forsberg
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Interviews
Data Unlocks Creativity: SMG’s Glucklish
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Interviews
Programmatic Video Taking Off In UK: TubeMogul’s Reid
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Interviews
Collaboration Is Key To Creativity: SMG’s Parker
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Interviews
Creatives Must Catch Up To Programmatic: VivaKi’s Bertozzi
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Interviews
Videology Helps UK Telco Boost Customer ROI: Astley
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Executive Views
Ad Tech Is Cyclical: AppNexus CEO O’Kelley
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Executive Views
Technology Informs Cannes’ ‘Creative Nexus’: UM’s Cohen
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Executive Views
Video Ad Trust Is A Mess: Coull CEO Watkins
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Executive Views
Xaxis Deal ‘Critical’ To AppNexus’ Future: CEO O’Kelley
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Executive Views
Nielsen, eXelate Will ‘Co-Build Products From Day One’: Zagorski
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Executive Views
VivaKi Lives On After Reorg: SMG’s Delaney
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Executive Views
Automation is Getting Deeper In To Agencies: Rubicon’s has Integration w/ Digitas
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Market analysis
UK Native Advertising: Is Mobile the Way to Go?
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Executive Views
Adelphic Its Brings Mobile “Cookie Proxy” To Europe
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Executive Views
News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia
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Executive Views
Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon
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Executive Views
Adobe Turns Sony’s Crackle In To A Rolling Channel: Balchandani
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Executive Views
Media Future Is Disruption And Data: GroupM’s Gotlieb
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Executive Views
Partnership Is Fuel For Creativity: MediaLink’s Kassan
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Executive Views
Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan
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Executive Views
SpotXchange Offers Publishers VideoElephant’s Video Content
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Executive Views
comScore’s Fulgoni Relishes Neverending Search For The Solution
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Executive Views
Kargo ‘Takes Over’ Mobile Editorial With Brand Ads
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Executive Views
Videology Partners In Programmatic TV ‘Evolution, Not Revolution’: Gaskamp
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Executive Views
iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua
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Executive Views
Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli
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Executive Views
The Economist Shakes Up The White Paper: Sukacheva
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Executive Views
Mobile Video Ads Going Prime-Time: Opera Mediaworks CEO
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Executive Views
CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project, Jay Sears explains
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Executive Views
Can The HuffPost Show Fill Colbert’s Gap, All The Way To Cable?
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Executive Views
OpenX Puts Ad Fraud Detection On Consumers’ Computers
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Executive Views
Brand Content Goal Posts Are Wide: Gannett’s Kilgore
Companies in Marketing & Advertising 699