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Executive Views
OpenX’s Real-Time Guarantees Offer Best Of Both Worlds
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Executive Views
Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos
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Rentrak’s Livek Relishes Advanced TV Targeting With comScore
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Dynamic Ad Inventory Will Be Infinite: Cablevision’s Dolan
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Sky’s Hopes To Retain Its Place In Ad Lifecycle With Smart Analytics
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Banks Follow Autos To Addressable TV: Modi’s Thissen
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Invidi’s Addressable Horizons Expanding Fast: CEO Downey
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Programmatic TV Needs Scale, Coming In 2017: Videa’s Adamczyk
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Sky’s AdVance Connects Ad Ops Across Screens: West
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Executive Views
UK TV Innovation Has Lessons For Ad World: OMD’s Mendonça
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Executive Views
Future Of Marketing Is Real-Time Addressability: SMG’s Glucklich
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Executive Views
Innovid Connects Mobile To TV, Plans 2016 R&D
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Executive Views
Facebook Wants Advertisers To Think Different About Auto-Play
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Executive Views
Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio
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PubMatic Refocuses On Premium To Avoid Commoditized Ads
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Advertisers Want Online Data Smarts For New TV: AppNexus’ Rubenstein
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Executive Views
The New York Times Will Make Money with Virtual Reality in 2016, Mark Thompson
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Havas Synchs with Universal Music For Marketing ROI, Dominique Delport explains
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Executive Views
SpotX Readies Expansion to Asia
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Executive Views
After SpotX And Clypd, RTL Group Seeks More Investments In 2016
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Executive Views
Tech Compels Marketers To Change: Havas’ Delport
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Executive Views
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
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Executive Views
Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb
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Executive Views
Programmatic Auctions Don’t Cheapen TV Ads: DISH’s Sears
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Executive Views
The Importance Of Video Ad Measurement, By A+E’s Boykoff
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Executive Views
OTT Activations In Europe Are Catching Up: YuMe’s Hanks
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Executive Views
Sky Aims To Make Non-Linear Go Large, West Says
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Executive Views
Cablevision’s Kristin Dolan: TV Addressability Helping Smaller Advertisers
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Executive Views
AI Is Next Big Thing To Happen To Marketing: PHD CEO Cooper
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Executive Views
FreeWheel Partnering w/ Sky to Grow Addressable TV Ads Across Europe
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Executive Views
Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies
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Executive Views
Carat Rides Out “Pitchapalooza” With $1.8bn In New Business: Doug Ray
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Executive Views
Euro Publishers Team To Fight US Video Ad Threat: SpotX’s Merwin
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Executive Views
Addressable TV Limited Today, Mainstream Tomorrow: Videology’s Ferber
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Executive Views
Addressable Prospect Looks Different Overseas: INVIDI’s Downey
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Executive Views
No Holy Grail For Measuring Ads Across Screens: Mindshare’s McRae
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Executive Views
Algorithmic Marketing To Virtual Personal Assistants Will Change Game: PHD’s Cooper
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Clypd Will Take SpotX Alliance To Open Market In 2016: CEO Summers
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‘Content Is Humpty Dumpty’: SMG’s Scheppach
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Executive Views
Creatives Left Behind On Addressable Sequencing, Industry Panel Says
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Executive Views
GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV
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Executive Views
Two Minutes And Beyond: The Addressable Future Of TV Ads
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Executive Views
How The Weather Affects Marketers’ Plans, David Clark explains
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Executive Views
Personalized TV Ads ‘The New Holy Grail’, Panel Discusses
Future Of TV Advertising Forum 2015
Sessions
Future Of TV Advertising Forum
The buyers have their say
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Executive Views
Essence Buy Keeps GroupM A Friend OF Google: Gotlieb:
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Executive Views
Yahoo Rolls Up BrightRoll & Flurry To Make ‘Cross-Screen Graph’
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Publishers Shifting To Improve Experience: Xaxis’ Schlickum
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Cord-Cutting Is Forcing Smarter TV Ad Offerings: AT&T’s Brown
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Executive Views
Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer
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Executive Views
Experian Gearing To Launch Connected Addressable TV Platform
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Executive Views
More Safeguards Needed For Dynamic Ad Creative: Bank of America’s Paskalis
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Executive Views
Context Of Viewing Still Matters To Ads: Videology’s CEO
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Executive Views
Too Soon For Dynamic Creative Ads: DISH’s Gaynor
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Executive Views
Castree On Videology’s “Sand, Rocks & Boulders”
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Executive Views
Context Still Matters For TV Ads: FreeWheel’s Rothwellf
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Executive Views
Programmatic Is Not Addressable: DISH’s Gaynor
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Executive Views
TubeMogul Aims For Broader Data, Addressable TV: Rondon
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Executive Views
Yahoo’s BrightRoll Roll-Up Unifies The Ad Interface: Horowitz
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Executive Views
Advertisers Can Value Campaign Inventory: SpotX’s Cooke
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Executive Views
SMG Triples Addressable TV Business, EVP Scheppach
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Executive Views
AT&T AdWorks Goes After Multiple Screens For Ads
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Executive Views
Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier
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Executive Views
‘Creative Versioning’ For TV Ads Is Here And Now: GroupM’s Gotlieb
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Executive Views
Digital Ads For Legacy TV To Take Off In 2017: Videa’s Williams
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Executive Views
TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone
Companies in Marketing & Advertising 699