taboola-cites-1-billion-users-on-road-to-personalized-web
Executive Views
Taboola Cites 1 Billion Users On Road To Personalized Web
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Executive Views
comScore’s Chasin Puts The Meter In The Router
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Executive Views
Cross-Screen Measurement Is Priority #1: comScore’s Bhatia
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Executive Views
Algorithms Will Revolutionize Audience Targeting: TubeMogul’s Schreiner
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Executive Views
Europe Lags US By Three Years On Mar-Tech: Neustar’s Van der Hoeven
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Executive Views
Euro Brands Slower To Pull Ad-Buying In-House: AppNexus’ Sagness
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Executive Views
Marketers’ Key Challenge: Measuring Impact, Says Xaxis’ Patil
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Executive Views
FCC Cable Box Reforms Make Data-Driven TV Urgent: Simulmedia’s Morgan
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Executive Views
OTT Most Exciting Part Of Programmatic TV: Trade Desk’s Sims
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Executive Views
Machine Learning Counters Human Creativity Fatigue: Krux’s Reid
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Executive Views
Wunderman’s Kotziagkiaouridis Sees Data Key To Emotion
cnngo-by-the-numbers-9-5-million-hours-views-in-march-2
Executive Views
CNNgo By The Numbers: 9.5 Million Hours Views In March
note-to-publishers-stop-consumers-with-ad-blocking-software-advises-wpp-8217-s-david-moore
Executive Views
Note to Publishers: Stop Consumers with Ad Blocking Software, advises WPP’s David Moore
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Executive Views
Ad Land In Catch-Up On Creativity, Measurement: Xaxis’ Martin
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Executive Views
How Viewability Will Get Specific: Integral CEO Knoll
David-Bickford-Bloomberg-1-1024×576
Executive Views
Bloomberg’s Bickford Sees TV Ads Held Back By Lack Of Data
Wes-Nichols-Neustar-1024×576
Executive Views
Neustar’s MarketShare Teams With Simulmedia For Ad Analysis
Terry-Kawaja-Luma-Partners-1024×576
Executive Views
Judgement Day For Ad-Tech? Kawaja On Investor Withdrawal
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Executive Views
Bloomberg’s Justin Smith Sees Strength In Digital Outstripping TV Audience
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Executive Views
Digiday Aims For Expansion Beyond Marketing While Keeping Focus
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Executive Views
Most Advertising Is Irrelevant: Quantcast’s Feldman Wants More
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Executive Views
Nielsen Hopes Cross-Platform Measurement Will Inform Upfronts
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Executive Views
LinkedIn Doubles Down On Native As Biggest Ad Format
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Executive Views
Innovid Measures Snapchat’s Vertical Videos For Brands
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Executive Views
Republican Candidates ‘Incredibly Innovative’ In Ad Targeting
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Executive Views
Opera Mediaworks Uses Mobile To Enhance AT&T TV Ad Buys
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Executive Views
Have Your Cake And Eat It With Private Marketplaces: Mediavest’s Seifer
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Executive Views
Political Campaigns Benefit From Header Bidding: Intermarkets Snow explains
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Executive Views
Keeping Programmatic Operations at Agencies, back in Vogue: SMG’s Bertozzi
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Executive Views
TV Makers Well Positioned for AdTech Upside: Lotame’s Wesly
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Executive Views
VR’s Chicken-And-Egg Future For Marketers: GroupM’s Litman
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Executive Views
Programmatic Can Modernize Performance Marketing: SMG’s Bertozzi
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Executive Views
‘Programmatic Creative’ Astounding On Mobile: Opera Mediaworks’ Griffin
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Executive Views
Mobile Ads Going Up The Funnel: AppNexus’ Gilbert
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Executive Views
Ditch Last-Click Attribution On Mobile: Google’s Carrington
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Executive Views
Embrace Unique Emerging Markets With Mobile: Medialets’ Glassberg
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Executive Views
Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains
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Executive Views
Native Must Make Mobile Ads Relevant: Facebook’s Arnstein
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Executive Views
Native Ads Will Replace Display Ads: Xaxis’ Allen
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Executive Views
New Light Reaction CEO Walczak Wants More From Mobile
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Executive Views
Light Reaction Prices Programmatic By The Outcome
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Executive Views
Cadreon’s Lomas: Programmatic Advertising’s Evolution from Science to Art
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Executive Views
White Ops’ Tiffany Fights $7.3bn Robot Army To Defeat Ad Fraud
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Executive Views
Multi-Screen Ad Delivery Critical, And Challenging: AOL, FreeWheel & Tremor Discuss
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Executive Views
Tech Stack ‘Fiefdoms’ Will Consolidate, According To MediaMath, Videology & Google
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Executive Views
For Outstream To Grow, ‘Keep It Simple,’ Virool, Genesis and Convert Media
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Executive Views
US Election Will Drive Programmatic Momentum: says DashBid, MediaMath, Rubicon Project, SpotX & Videology
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Executive Views
Three New Buying Criteria For The Agency Of The Future: Carat’s Ray
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Executive Views
Marketers Are Yet To Grasp Advanced Attribution: Merkle, Furious Corp., Coull, MediaLink
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Executive Views
Remoulding Video To Fit Fridges, Cars… And TV’s: says Facebook, IPG Mediabrands, Jun Group & YuMe
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Executive Views
Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology
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Executive Views
Hearst’s Ad Sale Approach: Diverse Models & Partners
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Executive Views
Decentralize Programmatic Slowly: Merkle’s Delaney
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Executive Views
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
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Executive Views
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
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Executive Views
OpenX Opens Up Header Bidding To Real-Time Guarantees
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Executive Views
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
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Executive Views
Nielsen Onboarding TAM As Measurement Wars Heat Up
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Analyst Views
Deloitte Gets In To TV Tech Tools Game: Ledger
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Executive Views
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck
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Executive Views
One Screen Good, All Screens Better: Bloomberg’s Caine
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Executive Views
Hearst Reaches Maturity With Programmatic: Parker
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Executive Views
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement
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Executive Views
Turn’s New CEO On Video And The ‘Three-Legged Stool’
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Executive Views
Shaw Media Innovates On TV Ahead Of Corus Sale
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Executive Views
Living Through The Age Of Fear, Uncertainty And Doubt: Furious’ Swartz
Companies in Marketing & Advertising 699