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Leading Voices
How Mobile and OTT are Re-defining Video ads
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Leading Voices
Why Brands Should Demand API Before KPI
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Executive Views
Addressable TV Market Will Double This Year, Troiano Says
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Executive Views
Twitter’s Prager: Video Gives Advertisers Premium Safety
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Executive Views
Britain’s Sky is Building ‘Common Addressable TV Currency’ With Rival Virgin
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Executive Views
Could Blockchain Improve Advertising Transparency? IBM’s Rangaiah Thinks So
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Leading Voices
Beyond Billboards: Welcoming a New Golden Age of Advertising
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Executive Views
UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV
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Leading Voices
How Retailers can Drive Footfall through Social Channels
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Leading Voices
Traffic Duplication Might Be A Bigger Problem Than Ad Fraud
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Leading Voices
Users Rule!
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Leading Voices
6 questions to ask when deciding between native vs web apps
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Leading Voices
Make Your Company More Like a Family to Attract Talent
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Leading Voices
The 15- And 30-Second Ad Spots Aren’t Going Anywhere
Adspend Keeps Growing In The UK, Despite Brexit
Leading Voices
Adspend Keeps Growing In The UK, Despite Brexit
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Leading Voices
Why Omni-channel Marketing Can No Longer Be Avoided by Banks
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Leading Voices
Navigating Influencer Marketing: Sponsorship Rule Breakers, Transparency Trust & Code of Conduct
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Leading Voices
Header Bidding is Coming to Video – But Not Like You Think
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Leading Voices
How lack of regulation will splinter cross-border payments
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Executive Views
Time Inc.’s Hercik On How The Foundry Bridges Editorial And Brands
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Executive Views
BBC’s Tabas Reveals Three ‘Lanes’ Of Sponsored Content
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Executive Views
Matter More’s Murtos Wants More Time For Addressable
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Executive Views
With Next TV Upfront, Addressable TV is Hitting Scale: one2one Media’s Power
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Executive Views
comScore Expanding “Total Home” Cross Screen Measurement
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Executive Views
Ooyala Taps Microsoft & Adobe To Power Metadata, Streaming
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Executive Views
Bought By Oracle, Goodhart’s Moat Takes Ad-Tech To TV Upfront
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Executive Views
Programmers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat
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Executive Views
Is Viewability A Sideshow? Moat, Ooyala & Eyeview Discuss
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Executive Views
Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency
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Executive Views
Programmatic TV Update: DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat
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Executive Views
GroupM’s Montgomery: Ad Tags Can Solve Context Crisis – If Platforms Agree
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Executive Views
Moat Video Score And The Evolution Of Ad Effectiveness
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Executive Views
Red Bull’s Gall On The Perfect Formula For Branded Content
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Executive Views
It’s Still Not The Year Of Mobile Advertising: WPP’s Sorrell
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Executive Views
WPP’s Sorrell Kicks Back At ‘Suicidal’, Shady Ad Deals
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Executive Views
Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown
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Executive Views
GroupM’s Viewability Demands Based On TV, Barone Says
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Executive Views
Publishers Seek Alternative To Google, Facebook Duopoly: AppNexus’ Rubenstein
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Executive Views
Universal ID Doesn’t Stop At Marketing: Neustar’s Achanta
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Executive Views
Publishers Should Test Server-Side Header Bidding: Weather’s Hlavacek
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Executive Views
How Experian Helped Toyota Track Drivers, From TV To Showroom
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Executive Views
Data No Longer In The Rear-View Mirror: Cadent’s Mitchko
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Executive Views
OMD’s Mendonça Weighs Addressable ‘Holy Grail’ And EU Prviacy
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Executive Views
Renault Will Shift To Addressable TV Ads By 2019
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Executive Views
How OMD’s Cuthbert Delivers In ‘The Age Of Addressability’
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Executive Views
Foursquare’s Crowley on the Power of Location Targeting
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Executive Views
WPP’s Chief Sorrell Aims To Integrate ‘One Firm’
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Executive Views
How BoA Won With Addressable TV: SVP Deming Explains
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Executive Views
The Washington Post Emerges As a Tech Platform
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Executive Views
Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement
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Executive Views
Census-Level TV Data Begins To Go Global: Kantar’s Swadley
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Executive Views
Liberty Global Empowers Broadcasters For Addressable TV, John Paul Says
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Executive Views
UK Leads The World In Addressable TV: RTL’s Nöelke
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Executive Views
Sky Taking Viacom’s Channel 5 Addressable In The New Year, Exec West Says
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Executive Views
UK Close To Picking Hybrid TV Measurement Supplier
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Executive Views
Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero
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Executive Views
INVIDI Buys GroupM A Place At Addressable’s Table: Gottlieb
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Interviews
Trinity Mirror’s adtech chief: ‘There’s a shroud over some of the pipes that connect buyer to seller, we must remove that’
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Executive Views
Consultant Prohaska: Addressable TV No Longer Just Theory
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Interviews
‘Something is going to have to change quickly,’ FT’s Elli Papadaki on programmatic transparency
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Executive Views
Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says
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Interviews
‘It’s an industry phenomenon’ – Adblock Plus’s Christian Dommers on the issue of bad advertising
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Executive Views
‘Satellite Switching’ Could Beam Down Nationwide Addressability: INVIDI’s Downey
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Executive Views
INVIDI Acquired By AT&T/DISH/WPP – Next Stop, Outer Space
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Executive Views
Scale Is Key To Addressable TV: Neustar’s Dethero
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Executive Views
Programmers Must Protect Pricing In Addressable Surge: SpotX’s Cooke
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