Executive Views

D2C Tactics Scale Up To Big Brands: NBCU’s Brian Norris

Over the last year, TV networks have been bending over themselves to provide the capa...

By Robert Andrews  
Executive Views
D2C Brands Use TV To Measure Web Visits: CBS’s Ross
By Robert Andrews  
Executive Views
How UK’s ITV Sees Programmatic Future: Amobee’s Jamboretz
By Robert Andrews  
Executive Views
D2C Brands’ Love For TV Good For Agencies: PHD’s Devoy
By Robert Andrews  
Executive Views
Measurement Needs An Upgrade: Innovid’s Hogue
By Robert Andrews  
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Executive Views
In-Housing On Agenda At Cannes: Hearts & Science’s New US CEO
By Robert Andrews  
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Executive Views
Alliance to Help Kickstart German Addressable: RTL’s Nölke
By Robert Andrews  
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Executive Views
RTL’s Adconnect Goes ‘Glocal’ To Power Ads: Coruble
By Robert Andrews  
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Executive Views
Addressability Is Finally Here: Nielsen’s Somaya
By Robert Andrews  
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Executive Views
How Panels Improve Big Data: Nielsen’s Hohman
By Robert Andrews  
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Executive Views
D2C Brands Are ‘Outcome-Obsessed’: VAB’s Cunningham
By Robert Andrews  
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Executive Views
‘More Than A Bike’: How Video Drives Peloton
By Robert Andrews  
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Executive Views
Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella
By Robert Andrews  
Executive Views

Xandr Has Created a New ‘Community’ Marketplace

After a couple of years of intense change in the wider group, AT&T’s Xandr unit l...

By Robert Andrews  
Executive Views
Omni-Channel Depends On Measurement: Xaxis’ Anderson
By Robert Andrews  
Executive Views
Local TV Needs Better Measurement: Alphonso’s Chordia
By Robert Andrews  
Executive Views
IAS CEO Utzschneider Aims At Differentiation, OTT & Platform Support
By Robert Andrews  
Executive Views
Untold Consequences Of Tech Regulation: GroupM’s Norman
By Robert Andrews  
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Executive Views
RTL AdConnect Coming To America: Coruble Seeks D2C Dollars
By Robert Andrews  
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Executive Views
TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott
By Robert Andrews  
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Executive Views
Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett
By Robert Andrews  
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Executive Views
All Brands Can Be Like Direct Brands: EDO’s Kevin Krim
By Robert Andrews  
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Executive Views
Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing
By Robert Andrews  
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Executive Views
Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson
By Robert Andrews  
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Executive Views
Are Transparency Woes Coming To TV?: Webbula’s Egeth
By Robert Andrews  
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Executive Views
Coming This Year – Programmatic Linear TV: MediaMath’s Fisher
By Robert Andrews  
Executive Views

Agencies Can Go Deeper With In-Housing Brands: Publicis’ Lin

ORLANDO  –  In the age when brand marketers can use cloud-based tools to carry out ma...

By Robert Andrews  
Executive Views
Smart Agencies Embrace In-Housing: VMLY&R’s Cook
By Robert Andrews  
Executive Views
How GSK Is In-Housing More Media: Grenz
By Robert Andrews  
Executive Views
How Addressable Will Scale In 2019: MODI Media’s Cestaro
By Robert Andrews  
Executive Views
Dynamic Creative Optimization Is Back In Media’s Orbit: MightyHive’s Pete Kim
By Robert Andrews  
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Executive Views
Decline Of News Supply Could Hurt Marketers: GroupM’s Montgomery
By Robert Andrews  
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Executive Views
NBCU, Sky Unify Audience Studio & AdSmart To Tap Global Brands
By Robert Andrews  
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Executive Views
Brands Bringing Own Data To The Multi-Graph, Agency Execs Say
By Robert Andrews  
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Executive Views
Beyond Out-Stream – What Teads Did Next: Jim Daily
By Robert Andrews  
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Executive Views
Beyond The Last Click: Nielsen’s Krepsik
By Robert Andrews  
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Executive Views
Brand Safety Is Better, Prices Must Reflect That: GroupM’s Montgomery
By Robert Andrews  
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Executive Views
In-House Or Out? A Spectrum Of Options: MightyHive’s Kim
By Robert Andrews  
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Executive Views
How GroupM Counsels News-Averse Brands: Schiekofer
By Robert Andrews  
Executive Views

Shared Approach Needed For Addressable: NCC Media’s Ivins

PHOENIX — If you want to know the part that data is going to play in the future of ca...

By Robert Andrews  
Executive Views
Hulu Embraces Automation, Carefully: Fleming
By Robert Andrews  
Executive Views
OTT Publishers Want Control & Independence: Telaria’s Zagorski
By Robert Andrews  
Executive Views
Sorrell’s Progress: Combining Creative & Programmatic
By Robert Andrews  
Executive Views
‘Absurd’ For Advertisers To Shun News: GroupM’s Norman
By Robert Andrews  
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Executive Views
The News Environment is an Essential Place for Storytelling, HPE’s Marissa Freeman
By Robert Andrews  
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Executive Views
Brand Safety Tools Are Censoring News: Vice’s Delport
By Robert Andrews  
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Executive Views
Addressable Opens TV Ads To The World: Liberty Global’s John Paul
By Robert Andrews  
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Executive Views
For Media Buyers, 2019 OTT Means Taking Risks & Streamlining: Publicis Media’s Whitesel
By Robert Andrews  
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Executive Views
Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski
By Robert Andrews  
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Executive Views
Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell
By Robert Andrews  
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Executive Views
Before Scale, Addressable TV Finds Its Place: Alphonso, Sizmek, Beachfront, Innovid Weigh In
By Robert Andrews  
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Executive Views
‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss
By Robert Andrews  
Executive Views

On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In

SAN JUAN — Ad spending on over-the-top (OTT) TV was expected to increase 40% to $2 bi...

By Robert Andrews  
Executive Views
What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss
By Robert Andrews  
Executive Views
In OTT, What Is ROI? The Whole Value Chain Debates
By Robert Andrews  
Executive Views
TV Can Embrace Direct Digital Brands: IAB’s Rothenberg
By Robert Andrews  
Executive Views
Data Is A Product: Turner, Tru Optik, NinthDecimal Execs Discuss
By Robert Andrews  
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Executive Views
Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss
By Robert Andrews  
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Executive Views
NCC 2.0 Aims To Solve New Fragmentation Era, CEO Pangis Says
By Robert Andrews  
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Executive Views
Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
By Robert Andrews  
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Executive Views
Publishers Taking Ownership Of Video Brand Safety: OpenSlate’s Foyle
By Robert Andrews  
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Executive Views
Live TV Is Getting Automated, Too: Adobe’s Gordon
By Robert Andrews  
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Executive Views
How Europe Can Hit Addressable Scale: Grainger, GroupM
By Robert Andrews  
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Executive Views
Sky’s Addressable TV Hits Maturity In Time For Comcast/NBCU
By Robert Andrews  
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Executive Views
Agencies Deserve Automated TV: Cadent’s Power
By Robert Andrews  
Executive Views

Connecting The Dots To Ad Attribution: FreeWheel’s Rothwell

LONDON — Just a few short years ago, the worlds of media had become islands. Online, ...

By Robert Andrews  
Executive Views
Finecast’s Page Mulls A Self-Serve Tool For Agencies & Brands
By Robert Andrews  
Executive Views
Finding The Right Recipe For International Addressable: Liberty Global’s John Paul
By Robert Andrews  
Executive Views
Virgin Media Brings Addressable TV To Irish Cable: Kiely
By Robert Andrews  
Executive Views
Cadent’s Kryszczun On Bridging The UK’s Addressable Gap
By Robert Andrews  
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Executive Views
Addressable TV Evolution Takes Education & Iteration: DISH’s D’Antoni
By Robert Andrews  
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Executive Views
Tech Giants Are Gobbling Up TV Ads: Think TV’s Baehr
By Robert Andrews  
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Executive Views
Addressable Ads Sell in Belgium At Up To 4x Standard Rates: SBS’ Quaghebeur
By Robert Andrews  
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Executive Views
UK Broadcasters Coming Together For Addressable TV: Channel 4’s Salmon
By Robert Andrews  
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Executive Views
Australia Is Going Addressable, Too: Think TV’s Portrate
By Robert Andrews  
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Executive Views
Addressable TV Strategy Varies By Country: Viacom’s Kurz
By Robert Andrews  
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Executive Views
Ad Agencies Are “Cockroaches, Not Dinosaurs:” Pivotal’s Wieser
By Robert Andrews  
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Executive Views
Experian’s Danaher On Data Marketplace Disruption
By Robert Andrews  
Leading Voices

Don’t Get Stung by Fraudulent Returns This Holiday Season

By Vishal Rai, logoAcellere  
Executive Views
Family Trees & Funnels: Inside Ancestry’s New Marketing Mix
By Robert Andrews  
Analyst Views
Marketing Has A Marketing Problem: Deloitte’s Hatch
By Robert Andrews  
Executive Views
Criteo’s Roswech Wants To Help Retailers Compete With Amazon’s Ad Might
By Robert Andrews  
Executive Views
Roku’s Robbins Proves OTT Ad Value With Measurement Partners
By Robert Andrews  
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Analyst Views
How To Be Be Super-Relevant: Forrester Analyst O’Connell
By Robert Andrews  
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Executive Views
Reddit’s Wong On How Ads Can Thrive In Communities
By Robert Andrews  
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Executive Views
Retargeting In Russia: OZON.ru Goes Its Own way
By Robert Andrews  
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Executive Views
Innovid Goes Self-Serve, Fully-Measured With iTV Ads
By Robert Andrews  
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Executive Views
Time A Key Component Of Video Viewability: IAS’ Knoll
By Robert Andrews  
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Executive Views
LiveRamp’s Smith Balances Omni-Channel Opportunity With Privacy
By Robert Andrews  
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Executive Views
Comcast’s FreeWheel Advises Niche OTTs On Path To Revenue
By Robert Andrews  
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Executive Views
OpenX’s Cadogan Pushes Pedal On Video Growth
By Robert Andrews  
Executive Views

GroupM’s Crockett Sees Improvement In Ad-Tech Practices

COLOGNE — Transparency and fraud issues allowed by ad-tech platforms are now clearing...

By Robert Andrews  
Executive Views
PubMatic’s Klimenko On Three Mid-2018 Mobile Trends
By Robert Andrews  
Executive Views
eBay’s Smith On How The Auction Site Buys Ad-Tech
By Robert Andrews  
Executive Views
Addressable TV Hits A Turning Point: Amobee’s Block
By Robert Andrews  
Executive Views
Privacy Will Force Broadcasters To In-House Platforms: VideoAmp’s Prasad
By Robert Andrews  
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Executive Views
VICE Media’s Delport Accuses DSPs Of Censoring Brand-Safe News
By Robert Andrews  
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Executive Views
News Corp’s Guenther Sees Publishers’ ‘Destiny’ In Flight To Quality
By Robert Andrews  
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Executive Views
Beyond Cookies, Advance Local’s Sutton On Quest For User Identity
By Robert Andrews  
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Executive Views
Raycom’s Pope Leans In to WideOrbit’s Marketplace
By Robert Andrews  
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Leading Voices
Facing the future with fintech
By Marko Elezovic, logoOradian  
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Executive Views
Sorenson Aims For Total Addressability Through Programming Partners
By Robert Andrews  
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Executive Views
TradeDesk’s Crumbling On The Power Of Addressable TV
By Robert Andrews  
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Executive Views
VideoAmp Expands Advanced TV Data Offering with Acquisition of IronGrid
By Robert Andrews  
Executive Views

Omnicom’s Nelson Brings Audience Knowledge Together In ‘Omni’

Amid all the hubbub about “omni-channel” marketing, if there’s one agency that should...

By Robert Andrews  
Analyst Views
How Can Brands Balance Omni-Channel & Creative: Cannes Panel w/ Adobe, Forrester, IBM and Essence
By Robert Andrews  
Executive Views
Sky & Finecast Foresee Strong Addressable Growth
By Robert Andrews  
Executive Views
Blockchain ‘Will Improve Quality Of Agency Life’: Cannes Panel
By Robert Andrews  
Executive Views
Omni-Channel Still Isn’t Omni-Present: Essence’s Harrison
By Robert Andrews  
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Executive Views
Blockchain Will Be Fast Enough To Manage Digital Ads: IBM’s Rangaiah
By Robert Andrews  
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Executive Views
Audience Panels Correct Big Data Errors: Nielsen’s Hohman
By Robert Andrews  
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