Executive Views

Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett

For publishers which want to take advantage of header bidding but which find the main...

By Robert Andrews  
Executive Views
Criteo’s Grabowski Sees Head Of Steam Behind Header Bidding
By Robert Andrews  
Executive Views
PubMatic’s ‘Two Big Steps’ On Transparency, And What’s Next
By Robert Andrews  
Executive Views
How Header Bidding Has Gone Hybrid: Intermarkets’ Requidan
By Robert Andrews  
Executive Views
Header Bidding Will Go Hybrid & In-App In 2018: PubMatic’s Khatri
By Robert Andrews  
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Executive Views
In Its ‘Third Innings’, Header Bidder Ready To Bat For Mobile: Oath’s Gillis
By Robert Andrews  
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Executive Views
Header Bidding Is At A ‘Tipping Point’: PubMatic’s Pichardo
By Robert Andrews  
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Executive Views
Ziff Davis’ Irenski Jumps In To Wrappers & DIY Ad-Tech
By Robert Andrews  
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Executive Views
How Meredith’s Schenck Works With Platforms, Beyond Headers
By Robert Andrews  
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Executive Views
Header Bidding Changes Everything: Rubicon’s Kershaw
By Robert Andrews  
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Executive Views
For Video, Header Bidding Needs A Hybrid Approach: Cedato’s Doron
By Robert Andrews  
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Executive Views
Header Bidding Coming to Video, But in Time. AppNexus’ Van Kirk explains
By Robert Andrews  
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Executive Views
The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck
By Robert Andrews  
Leading Voices

For Publishers, Regaining Programmatic Control Is Simpler Than It Seems

It didn’t happen as quickly as it did in display advertising, but last year saw a ti...

By Dvir Doron, logoCedato  
Leading Voices
Don’t Put All Your Programmatic Video Eggs in One Basket
By Dvir Doron, logoCedato  
Leading Voices
Header Bidding is Coming to Video – But Not Like You Think
By Dvir Doron, logoCedato  
Executive Views
Publishers Seek Alternative To Google, Facebook Duopoly: AppNexus’ Rubenstein
By Robert Andrews  
Executive Views
Publishers Should Test Server-Side Header Bidding: Weather’s Hlavacek
By Robert Andrews  
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Executive Views
Header 2.0 Puts Publishers Choice On The Server, Gardner Says
By Robert Andrews  
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Executive Views
Header Bidding Moves To Server In AppNexus, Index Exchange Partnership
By Robert Andrews  
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Executive Views
‘Header Bidding 2.0’ Will Help RTB Kill IO: Rubicon’s Mulcahy
By Robert Andrews  
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Executive Views
‘I Invented Header Bidding’: Now O’Kelly Is Making Marketing Programmable
By Robert Andrews  
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Executive Views
Political Campaigns Benefit From Header Bidding: Intermarkets Snow explains
By Robert Andrews  
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Executive Views
Mobile Ads Going Up The Funnel: AppNexus’ Gilbert
By Robert Andrews  
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Executive Views
IAB Mulls ‘Header Bidding 101’ To Help Standardize Latest Ad Tech
By Robert Andrews  
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Executive Views
Hearst’s Ad Sale Approach: Diverse Models & Partners
By Robert Andrews  
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Executive Views
OpenX Opens Up Header Bidding To Real-Time Guarantees
By Robert Andrews  
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Executive Views
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
By Robert Andrews  
Companies in Header bidding 17