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Advertising
Programmatic advertising
Header bidding
Header bidding
28
Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett
By
Robert Andrews
9th May 2019
Criteo’s Grabowski Sees Head Of Steam Behind Header Bidding
By
Robert Andrews
25th April 2018
PubMatic’s ‘Two Big Steps’ On Transparency, And What’s Next
By
Robert Andrews
22nd February 2018
How Header Bidding Has Gone Hybrid: Intermarkets’ Requidan
By
Robert Andrews
23rd January 2018
Header Bidding Will Go Hybrid & In-App In 2018: PubMatic’s Khatri
By
Robert Andrews
7th January 2018
In Its ‘Third Innings’, Header Bidder Ready To Bat For Mobile: Oath’s Gillis
By
Robert Andrews
21st December 2017
Header Bidding Is At A ‘Tipping Point’: PubMatic’s Pichardo
By
Robert Andrews
20th December 2017
Ziff Davis’ Irenski Jumps In To Wrappers & DIY Ad-Tech
By
Robert Andrews
13th December 2017
How Meredith’s Schenck Works With Platforms, Beyond Headers
By
Robert Andrews
11th December 2017
Header Bidding Changes Everything: Rubicon’s Kershaw
By
Robert Andrews
8th December 2017
For Video, Header Bidding Needs A Hybrid Approach: Cedato’s Doron
By
Robert Andrews
7th December 2017
Header Bidding Coming to Video, But in Time. AppNexus’ Van Kirk explains
By
Robert Andrews
7th December 2017
The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck
By
Robert Andrews
3rd August 2017
For Publishers, Regaining Programmatic Control Is Simpler Than It Seems
By
Dvir Doron
,
Cedato
31st July 2017
Header Bidding is Coming to Video – But Not Like You Think
By
Dvir Doron
,
Cedato
15th May 2017
Don’t Put All Your Programmatic Video Eggs in One Basket
By
Dvir Doron
,
Cedato
15th May 2017
Publishers Seek Alternative To Google, Facebook Duopoly: AppNexus’ Rubenstein
By
Robert Andrews
13th February 2017
Publishers Should Test Server-Side Header Bidding: Weather’s Hlavacek
By
Robert Andrews
9th February 2017
Header 2.0 Puts Publishers Choice On The Server, Gardner Says
By
Robert Andrews
6th February 2017
Header Bidding Moves To Server In AppNexus, Index Exchange Partnership
By
Robert Andrews
30th January 2017
‘Header Bidding 2.0’ Will Help RTB Kill IO: Rubicon’s Mulcahy
By
Robert Andrews
7th October 2016
‘I Invented Header Bidding’: Now O’Kelly Is Making Marketing Programmable
By
Robert Andrews
23rd September 2016
Political Campaigns Benefit From Header Bidding: Intermarkets Snow explains
By
Robert Andrews
22nd March 2016
Mobile Ads Going Up The Funnel: AppNexus’ Gilbert
By
Robert Andrews
7th March 2016
OpenX Opens Up Header Bidding To Real-Time Guarantees
By
Robert Andrews
12th February 2016
OpenX Opens Up Header Bidding To Real-Time Guarantees
By
Robert Andrews
12th February 2016
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
By
Robert Andrews
9th February 2016
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
By
Robert Andrews
9th February 2016