Executive Views

Dynamic Creative Optimization Is Back In Media’s Orbit: MightyHive’s Pete Kim

The idea of assembling a different ad, from multiple constituent pieces of content, f...

By Robert Andrews  
Executive Views
Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell
By Robert Andrews  
Leading Voices
Top 10 native advertising trends for 2019
By Dale Lovell, logoadyoulike  
Executive Views
Hulu Sticks With Dynamic Ads For Live TV Service
By Robert Andrews  
Executive Views
‘Creative DMPs’ Will Help Threatened Agencies Adapt To Dynamic Creative: Xaxis’ Moore
By Robert Andrews  
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Executive Views
Future Ads Will Blend Art & Science, Says Eyeview’s Barber
By Robert Andrews  
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Executive Views
Turner Uses Data To Target And Tailor Creative, Strober Says
By Robert Andrews  
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Executive Views
Is Anyone Taking Responsibility For Dynamic Ad Creative? Flashtalking’s Pamboris Wonders
By Robert Andrews  
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Executive Views
Xaxis Embarks On Dynamic Custom Creative, Sweeney Says
By Robert Andrews  
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Executive Views
‘Crawl, Walk And Run’ To Meet Dynamic Ad Challenges: Carat, Eyeview, Flite
By Robert Andrews  
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Executive Views
True Ad Personalization Will Never Happen: Modi’s Thissen
By Robert Andrews  
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Executive Views
Dynamic Ad Creativity Is Science-Fiction: Nielsen’s Solomon
By Robert Andrews  
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Executive Views
More Safeguards Needed For Dynamic Ad Creative: Bank of America’s Paskalis
By Robert Andrews  
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Executive Views
Too Soon For Dynamic Creative Ads: DISH’s Gaynor
By Robert Andrews  
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Executive Views
‘Creative Versioning’ For TV Ads Is Here And Now: GroupM’s Gotlieb
By Robert Andrews  
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Executive Views
Creativity Must Meet Math In Tomorrow’s Ads: Vonage’s Szumowski
By Robert Andrews  
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Executive Views
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
By Robert Andrews  
Companies in Dynamic ad creative 21