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Topics
Advertising
Dynamic ad creative
Dynamic ad creative
30
Dynamic Creative & The Quest For Attention
By
Robert Andrews
1st August 2022
How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
By
Robert Andrews
31st May 2022
Dynamic Ad Creative Could Boost Diversity: Tr.ly’s Maestre
By
Robert Andrews
2nd May 2022
How DCO Boosts ROI: Clinch’s MacIntosh
By
Robert Andrews
9th March 2022
How To Inject Creative Into Programmatic: Xaxis’ Lin
By
Robert Andrews
12th July 2021
AI Helps Brands Re-Focus On Creative: IBM’s Redmond
By
Robert Andrews
16th June 2021
AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains
By
Robert Andrews
17th May 2021
The case for dynamic advertising in an uncertain world
By
Silke Zetzsche
,
A Million Ads
14th January 2021
Dynamic Creative Helps Brand Suitability During Change: Xaxis’
By
Robert Andrews
12th May 2020
Personalized Ads Are Going Up-Funnel: Jivox’s Nesamoney
By
Robert Andrews
25th March 2020
S4’s MightyHive Lays Infrastructure To Help DCO Fly, Del Greco Says
By
Robert Andrews
19th January 2020
Brands Need More Creative Assets: BoA’s Paskalis
By
Robert Andrews
5th January 2020
Innovid Boosts DCO Creds With Herolens Acquisition: Eason
By
Robert Andrews
18th September 2019
Dynamic Creative Optimization Is Back In Media’s Orbit: MightyHive’s Pete Kim
By
Robert Andrews
21st March 2019
Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell
By
Robert Andrews
21st January 2019
Top 10 native advertising trends for 2019
By
Dale Lovell
,
adyoulike
14th December 2017
Hulu Sticks With Dynamic Ads For Live TV Service
By
Robert Andrews
4th May 2017
‘Creative DMPs’ Will Help Threatened Agencies Adapt To Dynamic Creative: Xaxis’ Moore
By
Robert Andrews
22nd March 2017
Future Ads Will Blend Art & Science, Says Eyeview’s Barber
By
Robert Andrews
16th March 2017
Turner Uses Data To Target And Tailor Creative, Strober Says
By
Robert Andrews
25th October 2016
Is Anyone Taking Responsibility For Dynamic Ad Creative? Flashtalking’s Pamboris Wonders
By
Robert Andrews
21st July 2016
Xaxis Embarks On Dynamic Custom Creative, Sweeney Says
By
Robert Andrews
5th July 2016
Data-fuelled creativity: will programmatic become more art than science?
By
Tom Bowman
,
iotec
26th May 2016
True Ad Personalization Will Never Happen: Modi’s Thissen
By
Robert Andrews
30th November 2015
Dynamic Ad Creativity Is Science-Fiction: Nielsen’s Solomon
By
Robert Andrews
30th November 2015
More Safeguards Needed For Dynamic Ad Creative: Bank of America’s Paskalis
By
Robert Andrews
25th November 2015
Too Soon For Dynamic Creative Ads: DISH’s Gaynor
By
Robert Andrews
25th November 2015
‘Creative Versioning’ For TV Ads Is Here And Now: GroupM’s Gotlieb
By
Robert Andrews
16th November 2015
Creativity Must Meet Math In Tomorrow’s Ads: Vonage’s Szumowski
By
Robert Andrews
3rd November 2015
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
By
Robert Andrews
31st July 2013