The New Direct Brands 11

How online retailers cut out the gatekeepers to sell for themselves.

D2C Tactics Scale Up To Big Brands: NBCU’s Brian Norris

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D2C Brands Use TV To Measure Web Visits: CBS’s Ross

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D2C Brands’ Love For TV Good For Agencies: PHD’s Devoy

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D2C Brands Are ‘Outcome-Obsessed’: VAB’s Cunningham

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‘More Than A Bike’: How Video Drives Peloton

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Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella

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RTL AdConnect Coming To America: Coruble Seeks D2C Dollars

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All Brands Can Be Like Direct Brands: EDO’s Kevin Krim

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TV Can Embrace Direct Digital Brands: IAB’s Rothenberg

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Data Is A Product: Turner, Tru Optik, NinthDecimal Execs Discuss

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Tech Giants Are Gobbling Up TV Ads: Think TV’s Baehr

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