Content marketing 123

BBC.com Opens Its Doors To Native Advertising

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Spotify’s Free Mobile Change Courts Brands To ‘Speak Music’

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AOL’s Armstrong: Native Ads Need ‘Human’ Familiarity

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Media Agency SMG Lets its Brands Run Publisher Content via New Platform

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Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads

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NYT’s Zimbalist: Redesigned Site Wants Sophisticated Paid Posts

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Exploring the growth of branded content and native advertising – video

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Branded content master class

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Livestation Tries Brand Videos, Mid-Rolls To Make Live News Pay

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Flite CEO Price: Hot Trend Advertises To Individual Customers

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Outbrain Serves Content Marketers In To Editorial Stream

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Yahoo’s $1.1bn Tumblr gamble is a power bet on native advertising

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FT’s Smith: ‘We Don’t Have A Problem With Native Apps’

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What does Yahoo want with Summly?

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Does a supermarket magazine really have more readers than The Sun?

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‘Content is king’ again: why Bill Gates may be right after all

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As paid content booms, will ad opportunities shrink?

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@ pcAds: Branded Content Combs For A Multi-Screen Opportunity

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Interview: Adconion CEO Says Joost Will Showcase Branded Entertainment

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Coke’s Social Reality Drama On YouTube Turns Us A Bit Green

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Tribal DDB Starting Social Marketing Agency Radar DDB

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All3Media Buys Web Producer Illumina, Backs New Branded Content House

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Industry Moves: Ex-Reuters SVP King Joins MSN UK To Lead Branded Content

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