Content marketing 123

Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book

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McDonald’s Wants To Entertain, Educate With Video

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Tribune Picks Taboola For TV Sites’ Content Marketing: Report

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Brand Video Publishers Must Give Advertisers Freedom: Say Media’s Catto

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Video Ads Must Hit Viewers Early: BPN’s Hiland

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Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland

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Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”

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YouTube Stars Aide Brand Authenticity: Newcast’s Waugh

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Giant Snack Maker Mondelēz Nets 100 Million Views w/ ‘NowThisNews” Real-Time Collaboration

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WPP’s Sorrell: We Are a Content Company

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Quality Is Key For Branded Content: News Corp’s Chopra

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Under News Corp, Storyful Put To Work On Brand Content

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Publishers Surfacing Native Video Ads in Rich Display, on Pages Outside the Pre-Roll

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Mail Online Aims To Go Large With Rich, Native Video Ads

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For Branded Content, “Creative By Committee Is Death”

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From Story-Telling To Story-Doing: JWT’s Weisberg

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Brands Should Define Goals Before Content: IPG’s Power

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Content Must Be Created Through A Social Lens: Ogilvy’s Marks

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Time Inc’s Marvel: How Editorial and Advertising Collaborate

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‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks

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Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

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Digiday’s Morrissey: Native Is Growing Up, But Mustn’t Fool

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TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker

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Content Has Elevated Itself Above Advertising: MediaCom’s Morris

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Brands Sacrificing Truth For Attention: Google’s Benson

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GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale

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Tumblr Helps Yahoo Advertisers Tell Their Story

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SMG Planning Content@Scale International Expansion

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Quality Is Essential for Branded Content: Guardian’s Watkins

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VivaKi’s AOD Wants Industry Platform For Native Ads

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Viacom’s Spina Wants Unified Social Data Measurements

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Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan

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Quartz Publisher Lauf: No Plans For Paywall

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The Washington Post Plans ‘Video, Video, Video’ In 2014

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BBC Native Ads ‘Can Bring Brands’ Stories To Life’

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Xaxis’ Schlickum: Native & Programmatic Can Co-Exist

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BuzzFeed’s Perelman, We Offer Video Scale To Brands

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MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz

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Taboola CEO: Native Will Go Programmatic When It Hits Scale

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App Developers Gain Power From Native: InMobi’s Majumdar

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Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani

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AOL Set To Launch Mobile Native Ad Unit

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Messaging Could Light Up Mobile Monetization: InMobi’s Yu

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Beet.TV’s Plesser: New Era Dawning For Journalism

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Digitas’ Shlachter: Good Branded Video Is Hard To Do

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‘Branded Video Has Five Seconds To Impress’: GroupM’s Rob Norman

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AOL’s Harnevo: Branded Video Will Boom As Pre-Rolls Wane

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Jun Group Driving Native Video Ads To Apps

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New York Times Plans Branded Content In Video

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GroupM’s Rob Norman: For Content Marketing, Context Is King

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