Executive Views

The News Environment is an Essential Place for Storytelling, HPE’s Marissa Freeman

A couple of years back, Hewlett Packard Enterprise partnered with CNN-backed video si...

By Robert Andrews  
Executive Views
Brand Content Needs Brand Involvement: Vice’s Williamson
By Robert Andrews  
Executive Views
BBC Global News Shields Advertisers From Hard News: Pattinson
By Robert Andrews  
Executive Views
Native Video Is Programmatically-Viable: Sharethrough’s Greenberg
By Robert Andrews  
Leading Voices
Native Ad Guidelines Get A Welcome Spring Clean
By Julien Verdier, logoadyoulike  
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Leading Voices
Super Bowl Ads Drop the Ball While Tide Points to Native
By Francis Turner, logoadyoulike  
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Leading Voices
Top 10 native advertising trends for 2019
By Dale Lovell, logoadyoulike  
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Leading Voices
Native advertising 2020 – 5 global futures for a format on the rise
By Dale Lovell, logoadyoulike  
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Leading Voices
Beyond Billboards: Welcoming a New Golden Age of Advertising
By Melinda McLaughin, logoExtreme Reach  
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Leading Voices
6 questions to ask when deciding between native vs web apps
By Dan Ulzhoefer, logoUI Centric  
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Executive Views
Time Inc.’s Hercik On How The Foundry Bridges Editorial And Brands
By Robert Andrews  
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Executive Views
BBC’s Tabas Reveals Three ‘Lanes’ Of Sponsored Content
By Robert Andrews  
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Executive Views
New York Times’ Tomich Puts Newsroom In Brand Content Driving Seat
By Robert Andrews  
Executive Views

Red Bull’s Gall On The Perfect Formula For Branded Content

BARCELONA — Most people in the media and marketing industries know that Red Bull is a...

By Robert Andrews  
Executive Views
Publishers Seek Alternative To Google, Facebook Duopoly: AppNexus’ Rubenstein
By Robert Andrews  
Executive Views
MasterCard’s Jankowski Sees ‘Priceless’ Opportunities In Content
By Robert Andrews  
Executive Views
Vox’s Bankoff Wants A ‘Smarter’ Kind Of Branded Content
By Robert Andrews  
Executive Views
Plista CEO Bidon Aims To Scale Native Ads Globally
By Robert Andrews  
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Executive Views
USA Today’s Gentzel Seeks Brands To Sponsor VR News Show
By Robert Andrews  
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Executive Views
Guardian’s U.S. Chief Prefers Branded Content To Short-Term, Annoying Ads
By Robert Andrews  
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Executive Views
Native Ads Don’t Scale Well, Fox’s Marchese Says
By Robert Andrews  
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Executive Views
How BBC Embraces Native Ads, With New Product Soon
By Robert Andrews  
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Executive Views
Sky Now Powering Mobile Native Ads With Sharethrough Investment
By Robert Andrews  
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Executive Views
Native Can Scale, As Plista Hits US: Xaxis’ Moore
By Robert Andrews  
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Executive Views
Vice Sticks With Its Strategy To Beat Ad Blockers
By Robert Andrews  
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Executive Views
LinkedIn Doubles Down On Native As Biggest Ad Format
By Robert Andrews  
Executive Views

The Economist Tells Brand Stories To Dodge Ad Disruption, Paul Rossi explains

MIAMI – After 172 years in print, The Economist magazine should know a thing or two a...

By Robert Andrews  
Executive Views
Native Must Make Mobile Ads Relevant: Facebook’s Arnstein
By Robert Andrews  
Executive Views
Native Ads Will Replace Display Ads: Xaxis’ Allen
By Robert Andrews  
Executive Views
Gannett Aims To Scale Local Branded Content Nationwide
By Robert Andrews  
Executive Views
Content Trumps Frequency For Marketers: Bank of America’s Paskalis
By Robert Andrews  
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Executive Views
Should Brands Make Content People Would Pay For?
By Robert Andrews  
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Executive Views
BuzzFeed To Sell UK Branded Video By Year’s End
By Robert Andrews  
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Executive Views
News Corp’s Unruly Buy Is First Big Native Deal: Kawaja
By Robert Andrews  
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Executive Views
Shane Smith on Vice, Brands, Pinterest & Video For Millennials
By Robert Andrews  
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Executive Views
BBC Worldwide’s Gibson Taps Newsroom Values To Tell Brand Stories
By Robert Andrews  
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Interviews
Guardian Labs Mulls Off-Site Branded Content via Programmatic
By Robert Andrews  
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Market analysis
UK Native Advertising: Is Mobile the Way to Go?
By Robert Andrews  
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Reports
UK Native Advertising
By Robert Andrews  
Executive Views

Leo Burnett, HuffPo Get Close To Win At Content: Renshaw

AUSTIN — Last October, ad agency Leo Burnett and online publisher Huffington Post ann...

By Robert Andrews  
Executive Views
The Economist Shakes Up The White Paper: Sukacheva
By Robert Andrews  
Executive Views
Brand Content Goal Posts Are Wide: Gannett’s Kilgore
By Robert Andrews  
Executive Views
Outbrain Uses Data To Improve Content Marketing: LaCour
By Robert Andrews  
Executive Views
Teads Aims For Wider Footprint After New Funding
By Robert Andrews  
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Executive Views
Taboola’s $117mn Round Welcomes Comcast, Publishers
By Robert Andrews  
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Executive Views
VideoElephant Gives Brands Video Content
By Robert Andrews  
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Executive Views
Tastemade Puts Brand Video On The Menu
By Robert Andrews  
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Executive Views
WebMD’s Schlanger Writes An Original Video Prescription
By Robert Andrews  
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Executive Views
Native & Social, Not Search, Hold Mobile Key: NYT’s Zimbalist
By Robert Andrews  
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Executive Views
The New York Times Finds Success with Native Video Advertising
By Robert Andrews  
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Executive Views
‘Context Is King’ For Native Video Advertising
By Robert Andrews  
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Executive Views
Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book
By Robert Andrews  
Executive Views

McDonald’s Wants To Entertain, Educate With Video

CHICAGO — Fast food brand McDonald’s says it has an opportunity to produce marketing ...

By Robert Andrews  
Executive Views
Tribune Picks Taboola For TV Sites’ Content Marketing: Report
By Robert Andrews  
Executive Views
Brand Video Publishers Must Give Advertisers Freedom: Say Media’s Catto
By Robert Andrews  
Executive Views
Video Ads Must Hit Viewers Early: BPN’s Hiland
By Robert Andrews  
Executive Views
Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland
By Robert Andrews  
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Executive Views
Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”
By Robert Andrews  
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Executive Views
YouTube Stars Aide Brand Authenticity: Newcast’s Waugh
By Robert Andrews  
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Executive Views
Giant Snack Maker Mondelēz Nets 100 Million Views w/ ‘NowThisNews” Real-Time Collaboration
By Robert Andrews  
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Executive Views
WPP’s Sorrell: We Are a Content Company
By Robert Andrews  
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Executive Views
Quality Is Key For Branded Content: News Corp’s Chopra
By Robert Andrews  
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Executive Views
Under News Corp, Storyful Put To Work On Brand Content
By Robert Andrews  
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Executive Views
Publishers Surfacing Native Video Ads in Rich Display, on Pages Outside the Pre-Roll
By Robert Andrews  
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Executive Views
Mail Online Aims To Go Large With Rich, Native Video Ads
By Robert Andrews  
Executive Views

For Branded Content, “Creative By Committee Is Death”

There’s “too many cooks”, and then there’s “not enough cooks pulling in the same dire...

By Robert Andrews  
Executive Views
From Story-Telling To Story-Doing: JWT’s Weisberg
By Robert Andrews  
Executive Views
Brands Should Define Goals Before Content: IPG’s Power
By Robert Andrews  
Executive Views
Content Must Be Created Through A Social Lens: Ogilvy’s Marks
By Robert Andrews  
Executive Views
Time Inc’s Marvel: How Editorial and Advertising Collaborate
By Robert Andrews  
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Executive Views
‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks
By Robert Andrews  
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Executive Views
Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study
By Robert Andrews  
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Executive Views
Digiday’s Morrissey: Native Is Growing Up, But Mustn’t Fool
By Robert Andrews  
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Executive Views
TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker
By Robert Andrews  
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Executive Views
Content Has Elevated Itself Above Advertising: MediaCom’s Morris
By Robert Andrews  
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Executive Views
Brands Sacrificing Truth For Attention: Google’s Benson
By Robert Andrews  
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Executive Views
GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale
By Robert Andrews  
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Executive Views
Tumblr Helps Yahoo Advertisers Tell Their Story
By Robert Andrews  
Executive Views

SMG Planning Content@Scale International Expansion

LONDON — In January, Starcom MediaVest Group (SMG) announced it would re-use some US ...

By Robert Andrews  
Executive Views
Quality Is Essential for Branded Content: Guardian’s Watkins
By Robert Andrews  
Executive Views
VivaKi’s AOD Wants Industry Platform For Native Ads
By Robert Andrews  
Executive Views
Viacom’s Spina Wants Unified Social Data Measurements
By Robert Andrews  
Executive Views
Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan
By Robert Andrews  
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Interviews
Quartz Publisher Lauf: No Plans For Paywall
By Robert Andrews  
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Interviews
The Washington Post Plans ‘Video, Video, Video’ In 2014
By Robert Andrews  
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Interviews
BBC Native Ads ‘Can Bring Brands’ Stories To Life’
By Robert Andrews  
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Interviews
Xaxis’ Schlickum: Native & Programmatic Can Co-Exist
By Robert Andrews  
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Interviews
BuzzFeed’s Perelman, We Offer Video Scale To Brands
By Robert Andrews  
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Interviews
NYT CEO Thompson: Finding an Upside with Custom Ad Solutions
By Robert Andrews  
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Executive Views
MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz
By Robert Andrews  
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Executive Views
Taboola CEO: Native Will Go Programmatic When It Hits Scale
By Robert Andrews  
Executive Views

App Developers Gain Power From Native: InMobi’s Majumdar

BARCELONA — The move to native mobile advertising formats will give a much greater sa...

By Robert Andrews  
Executive Views
Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani
By Robert Andrews  
Executive Views
AOL Set To Launch Mobile Native Ad Unit
By Robert Andrews  
Executive Views
Messaging Could Light Up Mobile Monetization: InMobi’s Yu
By Robert Andrews  
Executive Views
Beet.TV’s Plesser: New Era Dawning For Journalism
By Robert Andrews  
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Executive Views
Digitas’ Shlachter: Good Branded Video Is Hard To Do
By Robert Andrews  
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Executive Views
‘Branded Video Has Five Seconds To Impress’: GroupM’s Rob Norman
By Robert Andrews  
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Executive Views
AOL’s Harnevo: Branded Video Will Boom As Pre-Rolls Wane
By Robert Andrews  
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Executive Views
Jun Group Driving Native Video Ads To Apps
By Robert Andrews  
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Executive Views
New York Times Plans Branded Content In Video
By Robert Andrews  
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Executive Views
GroupM’s Rob Norman: For Content Marketing, Context Is King
By Robert Andrews  
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Executive Views
BBC.com Opens Its Doors To Native Advertising
By Robert Andrews  
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Executive Views
Spotify’s Free Mobile Change Courts Brands To ‘Speak Music’
By Robert Andrews  
Executive Views

AOL’s Armstrong: Native Ads Need ‘Human’ Familiarity

LAS VEGAS — Marketing land is abuzz about “native advertising” – the hybridized prese...

By Robert Andrews  
Executive Views
Media Agency SMG Lets its Brands Run Publisher Content via New Platform
By Robert Andrews  
Executive Views
Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads
By Robert Andrews  
Executive Views
NYT’s Zimbalist: Redesigned Site Wants Sophisticated Paid Posts
By Robert Andrews  
Conference reports
Exploring the growth of branded content and native advertising – video
By Robert Andrews  
Bonin Bough at Changing Media Summit
Sessions
Changing Advertising Summit
Branded content master class
Hosted by Robert Andrews  
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Executive Views
Livestation Tries Brand Videos, Mid-Rolls To Make Live News Pay
By Robert Andrews  
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