Executive Views

Xaxis’ Schlickum Sees TV As Fuel For Online Ads, Not Vice Versa

LONDON — The excitement in ad-land is all about the eventual appearance of “programma...

By Robert Andrews  
Executive Views
FCC Cable Box Reforms Make Data-Driven TV Urgent: Simulmedia’s Morgan
By Robert Andrews  
Executive Views
CNNgo By The Numbers: 9.5 Million Hours Views In March
By Robert Andrews  
Executive Views
Bloomberg’s Bickford Sees TV Ads Held Back By Lack Of Data
By Robert Andrews  
Executive Views
NAB’s New Digital Group Must Fill Data Gaps: Cablevision’s Tatta
By Robert Andrews  
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Executive Views
US Election Will Drive Programmatic Momentum: says DashBid, MediaMath, Rubicon Project, SpotX & Videology
By Robert Andrews  
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Analyst Views
Deloitte Gets In To TV Tech Tools Game: Ledger
By Robert Andrews  
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Executive Views
Sky’s Hopes To Retain Its Place In Ad Lifecycle With Smart Analytics
By Robert Andrews  
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Executive Views
Banks Follow Autos To Addressable TV: Modi’s Thissen
By Robert Andrews  
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Executive Views
TV Will Start Looking Like Internet: FreeWheel’s Rothwell
By Robert Andrews  
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Executive Views
Viant’s Xumo Makes Web Publishers TV Programmers via OTT
By Robert Andrews  
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Executive Views
Sky’s AdVance Connects Ad Ops Across Screens: West
By Robert Andrews  
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Executive Views
SpotX Readies Expansion to Asia
By Robert Andrews  
Executive Views

The Importance Of Video Ad Measurement, By A+E’s Boykoff

FORT LAUDERDALE — Until now, effectively measuring digitally-bought video and TV ads ...

By Robert Andrews  
Executive Views
OTT Activations In Europe Are Catching Up: YuMe’s Hanks
By Robert Andrews  
Executive Views
Kantar, Nielsen Face Off To Upgrade UK TV Measurement
By Robert Andrews  
Executive Views
Addressable TV Limited Today, Mainstream Tomorrow: Videology’s Ferber
By Robert Andrews  
Executive Views
Connected TVs Are Richer Ad Environments: Brightline’s Aksman
By Robert Andrews  
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Executive Views
Mindshare’s Johnston: IPTV Heralds Video Opportunity
By Robert Andrews  
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Executive Views
Innovid’ Chalozin: Fragmented Future Adds Up To “Awesome Audience”
By Robert Andrews  
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Interviews
Interview: Now TV boss goes ‘lean’ to re-package Sky online
By Robert Andrews  
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Company strategy
‘Now TV’ could be BSkyB’s low-risk revolution in IPTV
By Robert Andrews  
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Company strategy
WhoView? UK’s big IPTV project finally nears, facing challenges
By Robert Andrews  
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Interviews
Interview: BBC’s Olympics will deliver an ‘online legacy’
By Robert Andrews  
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Company strategy
BBC’s Rivera wants to make 2012 digital’s Coronation
By Robert Andrews  
Sky to create 1,000 jobs
M&A analysis
BSkyB buys Acetrax to be its connected TV Trojan Horse
By Robert Andrews  
Company strategy

BBC bows sport TV app ahead of Olympics

The BBC has followed up its recently-launched BBC News connected TV app with a counte...

By Robert Andrews  
Company strategy
What’s Coming In 2012: Internet TVs Out-Box The Boxes
By Robert Andrews  
Company strategy
Tiscali email 80% restored after spam blockage
By Robert Andrews  
Company strategy
Google launches TV ads, creeps up on ITV
By Robert Andrews  
Company strategy
Google and CC partner for video remixes
By Robert Andrews  
ITV joins Sky on MySpace
Company strategy
ITV joins Sky on MySpace
By Robert Andrews  
Inventor challenges Slingbox on patent claim
Company strategy
Inventor challenges Slingbox on patent claim
By Robert Andrews  
YouTubers would flee video ads
Market indicators
YouTubers would flee video ads
By Robert Andrews  
Google TV ‘hoax’ gets viewers clicking
Company strategy
Google TV ‘hoax’ gets viewers clicking
By Robert Andrews  
Wal-Mart ads ‘keep Pirate Bay afloat’
Company strategy
Wal-Mart ads ‘keep Pirate Bay afloat’
By Robert Andrews  
Tories weed out inner tosser with budget web spot
Insights
Tories weed out inner tosser with budget web spot
By Robert Andrews  
YouTube views boost CBS ratings
Company strategy
YouTube views boost CBS ratings
By Robert Andrews  
ITV swells crew to chase online ads
Company strategy
ITV swells crew to chase online ads
By Robert Andrews  
Companies in Connected Tv 47