Clean rooms 49

Privacy limits have kerbed indiscriminate audience data matching – but not advertisers’ desire to overlay audience segments. “Clean rooms” aim to combine data, without transporting it.

Busting Clean Room Myths With Habu’s Matt Kilmartin

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Clean Rooms Are Worth It For L’Oréal

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Clean Rooms Should Not Have Brick Walls: Havas’ Bregman

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Steuer’s Plea: ‘Collaborative Counting’ To Underpin TV

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Don’t Wait For Standards: LiveRamp’s Clinger Urges Clean Room Interoperability Now

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Clean Rooms’ Second Wave: Easier Onboarding & Cross-Room Orchestration

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Clean Rooms Light The Path To The Holy Grail: LiveRamp’s Eisenberg

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Clean Rooms Need Connection: LiveRamp’s Clinger

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Publishers Should Be More Proactive On Clean Rooms: Optable’s Prudhomme

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Data Clean Rooms Take Significant Investment, But Offer Huge Potential: IAB’s Pam Zucker

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Clean Rooms Will Power Collaborative TV Ad Reporting: DISH Media’s Bokhari

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Ecosystem Enhancements On Clinger’s Beet Retreat Agenda

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Identity Resolution Is A Prerequisite To Data Clean Rooms: TransUnion’s Spiegel

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Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights

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How To Harness The Evolution Of Clean Rooms: Habu’s Stratton

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Clean Room Tech Powering TelevisaUnivision’s First ‘Hispanic Graph’ Agency Integration

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Albertsons’ New Media Network Does Data Integration In The ‘Co-Op Garden’

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‘Sky’s The Limit’ For Clean Room Use Cases: Roku’s Ben Youssef

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Not All Clean Rooms Are Equal: Choreograph’s Olivieri

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Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts

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Best Buy Runs Faster To The Clean Room: Mark Heitke

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Clean Rooms Are Even Powering Internal Data Collaboration: Annalect’s Gitlin

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Disney’s McGraw Sees Maturing Adoption For Ad Clean Rooms

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GM’s Kapoor Is Kicking The Tires Of Ad Clean Rooms

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Pinterest Loves ‘The Beauty Of Clean Rooms’: Sweeney

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Clean Rooms Move The Needle Without Moving Data: Fox’s Sherriff

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Innovation & Ownership: Data Clean Room Trends, From Habu’s Kilmartin

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ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters

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Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads

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Build A Bridge To Raise Up Addressable TV: Ampersand’s Pangis

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ITVX & Planet V Pushing Forward UK Programmatic TV

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Prepare For New Privacy Law With First-Party Data: LiveRamp’s Prasad

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InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0

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How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham

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Embracing Unknowns, InfoSum’s Cestaro Opens Up For Connection

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How Data Latency Impacts Outcomes: TVSquared’s Hindlian

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What comes after the cookie?

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How Blockgraph Works: Schleider Combines ISP & TV Data

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‘The Empowerment Moment’: Samsung Ads Lets Brands Plug Own Data Into Smart TV

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Agnosticism & Privacy At Speed: InfoSum’s Cestaro On The Data-Sharing Challenge

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Privacy Depends On Data Security: Comcast’s Midha

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Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes

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Measurement Must Get Better & More Flexible: Disney’s Valentino

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Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham

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Snowflake’s Stratton Puts Ad Data Processes In The Cloud

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Valentino On Disney’s Diverse Digital Ad Future

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COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi

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Privacy Regulations Will Spur Data Sharing: VideoAmp’s Parkes

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How Data Trends Are Re-Shaping Ad Prices: Hearts & Science’s Pagliuca

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