Executive Views

Content Trumps Frequency For Marketers: Bank of America’s Paskalis

FORT LAUDERDALE — You can have all the ad tech in the world but, in this day and age,...

By Robert Andrews  
Executive Views
BuzzFeed To Sell UK Branded Video By Year’s End
By Robert Andrews  
Executive Views
Shane Smith on Vice, Brands, Pinterest & Video For Millennials
By Robert Andrews  
Executive Views
BBC Worldwide’s Gibson Taps Newsroom Values To Tell Brand Stories
By Robert Andrews  
Interviews
Guardian Labs Mulls Off-Site Branded Content via Programmatic
By Robert Andrews  
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Executive Views
Brand Content Goal Posts Are Wide: Gannett’s Kilgore
By Robert Andrews  
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Executive Views
VideoElephant Gives Brands Video Content
By Robert Andrews  
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Executive Views
Tastemade Puts Brand Video On The Menu
By Robert Andrews  
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Executive Views
WebMD’s Schlanger Writes An Original Video Prescription
By Robert Andrews  
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Executive Views
The New York Times Finds Success with Native Video Advertising
By Robert Andrews  
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Executive Views
McDonald’s Wants To Entertain, Educate With Video
By Robert Andrews  
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Executive Views
Brand Video Publishers Must Give Advertisers Freedom: Say Media’s Catto
By Robert Andrews  
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Executive Views
Video Ads Must Hit Viewers Early: BPN’s Hiland
By Robert Andrews  
Executive Views

Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland

CHICAGO — What are the key ingredients to a making a video that works both as editori...

By Robert Andrews  
Executive Views
Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”
By Robert Andrews  
Executive Views
YouTube Stars Aide Brand Authenticity: Newcast’s Waugh
By Robert Andrews  
Executive Views
Giant Snack Maker Mondelēz Nets 100 Million Views w/ ‘NowThisNews” Real-Time Collaboration
By Robert Andrews  
Executive Views
WPP’s Sorrell: We Are a Content Company
By Robert Andrews  
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Executive Views
Under News Corp, Storyful Put To Work On Brand Content
By Robert Andrews  
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Executive Views
Publishers Surfacing Native Video Ads in Rich Display, on Pages Outside the Pre-Roll
By Robert Andrews  
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Executive Views
Brands Should Define Goals Before Content: IPG’s Power
By Robert Andrews  
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Executive Views
Time Inc’s Marvel: How Editorial and Advertising Collaborate
By Robert Andrews  
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Executive Views
‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks
By Robert Andrews  
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Executive Views
Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study
By Robert Andrews  
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Executive Views
TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker
By Robert Andrews  
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Executive Views
Brands Sacrificing Truth For Attention: Google’s Benson
By Robert Andrews  
Executive Views

GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale

SAN FRANCISCO — Ad group WPP is already making video and TV shows on behalf of advert...

By Robert Andrews  
Executive Views
Quality Is Essential for Branded Content: Guardian’s Watkins
By Robert Andrews  
Executive Views
Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan
By Robert Andrews  
Interviews
BBC Native Ads ‘Can Bring Brands’ Stories To Life’
By Robert Andrews  
Executive Views
MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz
By Robert Andrews  
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Executive Views
Beet.TV’s Plesser: New Era Dawning For Journalism
By Robert Andrews  
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Executive Views
Digitas’ Shlachter: Good Branded Video Is Hard To Do
By Robert Andrews  
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Executive Views
‘Branded Video Has Five Seconds To Impress’: GroupM’s Rob Norman
By Robert Andrews  
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Executive Views
AOL’s Harnevo: Branded Video Will Boom As Pre-Rolls Wane
By Robert Andrews  
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Executive Views
Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads
By Robert Andrews  
Companies in Branded Video 58