Executive Views

The News Environment is an Essential Place for Storytelling, HPE’s Marissa Freeman

A couple of years back, Hewlett Packard Enterprise partnered with CNN-backed video si...

By Robert Andrews  
Executive Views
Brand Content Needs Brand Involvement: Vice’s Williamson
By Robert Andrews  
Executive Views
BBC Global News Shields Advertisers From Hard News: Pattinson
By Robert Andrews  
Leading Voices
Beyond Billboards: Welcoming a New Golden Age of Advertising
By Melinda McLaughin, logoExtreme Reach  
Executive Views
Time Inc.’s Hercik On How The Foundry Bridges Editorial And Brands
By Robert Andrews  
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Executive Views
BBC’s Tabas Reveals Three ‘Lanes’ Of Sponsored Content
By Robert Andrews  
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Executive Views
New York Times’ Tomich Puts Newsroom In Brand Content Driving Seat
By Robert Andrews  
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Executive Views
Red Bull’s Gall On The Perfect Formula For Branded Content
By Robert Andrews  
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Executive Views
MasterCard’s Jankowski Sees ‘Priceless’ Opportunities In Content
By Robert Andrews  
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Executive Views
Vox’s Bankoff Wants A ‘Smarter’ Kind Of Branded Content
By Robert Andrews  
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Executive Views
USA Today’s Gentzel Seeks Brands To Sponsor VR News Show
By Robert Andrews  
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Executive Views
Guardian’s U.S. Chief Prefers Branded Content To Short-Term, Annoying Ads
By Robert Andrews  
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Executive Views
How BBC Embraces Native Ads, With New Product Soon
By Robert Andrews  
Executive Views

Vice Sticks With Its Strategy To Beat Ad Blockers

LAS VEGAS — The number of publishers choosing to bar users running ad-blocking softwa...

By Robert Andrews  
Executive Views
The Economist Tells Brand Stories To Dodge Ad Disruption, Paul Rossi explains
By Robert Andrews  
Executive Views
Gannett Aims To Scale Local Branded Content Nationwide
By Robert Andrews  
Executive Views
Content Trumps Frequency For Marketers: Bank of America’s Paskalis
By Robert Andrews  
Executive Views
Should Brands Make Content People Would Pay For?
By Robert Andrews  
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Executive Views
BuzzFeed To Sell UK Branded Video By Year’s End
By Robert Andrews  
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Executive Views
Shane Smith on Vice, Brands, Pinterest & Video For Millennials
By Robert Andrews  
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Executive Views
BBC Worldwide’s Gibson Taps Newsroom Values To Tell Brand Stories
By Robert Andrews  
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Interviews
Guardian Labs Mulls Off-Site Branded Content via Programmatic
By Robert Andrews  
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Executive Views
Leo Burnett, HuffPo Get Close To Win At Content: Renshaw
By Robert Andrews  
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Executive Views
Brand Content Goal Posts Are Wide: Gannett’s Kilgore
By Robert Andrews  
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Executive Views
VideoElephant Gives Brands Video Content
By Robert Andrews  
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Executive Views
Tastemade Puts Brand Video On The Menu
By Robert Andrews  
Executive Views

WebMD’s Schlanger Writes An Original Video Prescription

LAS VEGAS — A just-announced new video series on health innovations presented by a TV...

By Robert Andrews  
Executive Views
The New York Times Finds Success with Native Video Advertising
By Robert Andrews  
Executive Views
McDonald’s Wants To Entertain, Educate With Video
By Robert Andrews  
Executive Views
Brand Video Publishers Must Give Advertisers Freedom: Say Media’s Catto
By Robert Andrews  
Executive Views
Video Ads Must Hit Viewers Early: BPN’s Hiland
By Robert Andrews  
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Executive Views
Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland
By Robert Andrews  
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Executive Views
Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”
By Robert Andrews  
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Executive Views
YouTube Stars Aide Brand Authenticity: Newcast’s Waugh
By Robert Andrews  
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Executive Views
Giant Snack Maker Mondelēz Nets 100 Million Views w/ ‘NowThisNews” Real-Time Collaboration
By Robert Andrews  
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Executive Views
WPP’s Sorrell: We Are a Content Company
By Robert Andrews  
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Executive Views
Quality Is Key For Branded Content: News Corp’s Chopra
By Robert Andrews  
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Executive Views
Under News Corp, Storyful Put To Work On Brand Content
By Robert Andrews  
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Executive Views
Publishers Surfacing Native Video Ads in Rich Display, on Pages Outside the Pre-Roll
By Robert Andrews  
Executive Views

For Branded Content, “Creative By Committee Is Death”

There’s “too many cooks”, and then there’s “not enough cooks pulling in the same dire...

By Robert Andrews  
Executive Views
From Story-Telling To Story-Doing: JWT’s Weisberg
By Robert Andrews  
Executive Views
Brands Should Define Goals Before Content: IPG’s Power
By Robert Andrews  
Executive Views
Content Must Be Created Through A Social Lens: Ogilvy’s Marks
By Robert Andrews  
Executive Views
Time Inc’s Marvel: How Editorial and Advertising Collaborate
By Robert Andrews  
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Executive Views
‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks
By Robert Andrews  
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Executive Views
Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study
By Robert Andrews  
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Executive Views
TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker
By Robert Andrews  
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Executive Views
Content Has Elevated Itself Above Advertising: MediaCom’s Morris
By Robert Andrews  
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Executive Views
Brands Sacrificing Truth For Attention: Google’s Benson
By Robert Andrews  
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Executive Views
GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale
By Robert Andrews  
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Executive Views
Quality Is Essential for Branded Content: Guardian’s Watkins
By Robert Andrews  
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Executive Views
Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan
By Robert Andrews  
Interviews

BBC Native Ads ‘Can Bring Brands’ Stories To Life’

LONDON — It may be forbidden from running even traditional display ads at home in the...

By Robert Andrews  
Interviews
BuzzFeed’s Perelman, We Offer Video Scale To Brands
By Robert Andrews  
Executive Views
MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz
By Robert Andrews  
Executive Views
Beet.TV’s Plesser: New Era Dawning For Journalism
By Robert Andrews  
Executive Views
Digitas’ Shlachter: Good Branded Video Is Hard To Do
By Robert Andrews  
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Executive Views
‘Branded Video Has Five Seconds To Impress’: GroupM’s Rob Norman
By Robert Andrews  
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Executive Views
AOL’s Harnevo: Branded Video Will Boom As Pre-Rolls Wane
By Robert Andrews  
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Executive Views
New York Times Plans Branded Content In Video
By Robert Andrews  
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Executive Views
GroupM’s Rob Norman: For Content Marketing, Context Is King
By Robert Andrews  
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Executive Views
Spotify’s Free Mobile Change Courts Brands To ‘Speak Music’
By Robert Andrews  
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Executive Views
Media Agency SMG Lets its Brands Run Publisher Content via New Platform
By Robert Andrews  
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Executive Views
Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads
By Robert Andrews  
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Executive Views
NYT’s Zimbalist: Redesigned Site Wants Sophisticated Paid Posts
By Robert Andrews  
Conference reports

Exploring the growth of branded content and native advertising – video

This Changing Advertising Summit session brought together expert publishers and m...

By Robert Andrews  
Sessions
Branded content master class
Hosted by Robert Andrews  
Executive Views
Outbrain Serves Content Marketers In To Editorial Stream
By Robert Andrews  
Company strategy
Yahoo’s $1.1bn Tumblr gamble is a power bet on native advertising
By Robert Andrews  
Market indicators
Does a supermarket magazine really have more readers than The Sun?
By Robert Andrews  
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Conference reports
‘Content is king’ again: why Bill Gates may be right after all
By Robert Andrews  
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Analyst Views
As paid content booms, will ad opportunities shrink?
By Robert Andrews  
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Conference reports
@ pcAds: Branded Content Combs For A Multi-Screen Opportunity
By Robert Andrews  
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Interviews
Interview: Adconion CEO Says Joost Will Showcase Branded Entertainment
By Robert Andrews  
Coke’s Social Reality Drama On YouTube Turns Us A Bit Green
Company strategy
Coke’s Social Reality Drama On YouTube Turns Us A Bit Green
By Robert Andrews  
Tribal DDB Starting Social Marketing Agency Radar DDB
Company strategy
Tribal DDB Starting Social Marketing Agency Radar DDB
By Robert Andrews  
All3Media Buys Web Producer Illumina, Backs New Branded Content House
M&A analysis
All3Media Buys Web Producer Illumina, Backs New Branded Content House
By Robert Andrews  
Industry Moves: Ex-Reuters SVP King Joins MSN UK To Lead Branded Content
Industry moves
Industry Moves: Ex-Reuters SVP King Joins MSN UK To Lead Branded Content
By Robert Andrews  
Companies in Branded content 89