Executive Views

Xandr Has Created a New ‘Community’ Marketplace

After a couple of years of intense change in the wider group, AT&T’s Xandr unit l...

By Robert Andrews  
Executive Views
Decline Of News Supply Could Hurt Marketers: GroupM’s Montgomery
By Robert Andrews  
Executive Views
Brand Safety Is Better, Prices Must Reflect That: GroupM’s Montgomery
By Robert Andrews  
Executive Views
How GroupM Counsels News-Averse Brands: Schiekofer
By Robert Andrews  
Executive Views
‘Absurd’ For Advertisers To Shun News: GroupM’s Norman
By Robert Andrews  
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Executive Views
Brand Safety Tools Are Censoring News: Vice’s Delport
By Robert Andrews  
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Executive Views
Publishers Taking Ownership Of Video Brand Safety: OpenSlate’s Foyle
By Robert Andrews  
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Executive Views
GroupM’s Crockett Sees Improvement In Ad-Tech Practices
By Robert Andrews  
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Executive Views
VICE Media’s Delport Accuses DSPs Of Censoring Brand-Safe News
By Robert Andrews  
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Executive Views
Ad-Tech Is Complex & Over-Engineered: Wavemaker’s Korenfeld
By Robert Andrews  
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Executive Views
DoubleVerify CEO Gatinella On The Growth Of Brand Safety Measurement
By Robert Andrews  
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Analyst Views
Brands Moving Money In Response To Trust Crisis: eMarketer’s Ramsey
By Robert Andrews  
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Executive Views
Studio71’s Context Uses AI To Avoid YouTube Mishaps: Crowley
By Robert Andrews  
Executive Views

With Tremor Video DSP Link-Up, Grapeshot Looks Beyond Low-Hanging Fruit: Smith

It recently got acquired in to Oracle’s fast-growing ad-tech stack, after majoring on...

By Robert Andrews  
Executive Views
Ad Industry Unifies Against Unsafe Media, GroupM’s Barone explains
By Robert Andrews  
Leading Voices
Native Ad Guidelines Get A Welcome Spring Clean
By Julien Verdier, logoadyoulike  
Executive Views
PubMatic’s ‘Two Big Steps’ On Transparency, And What’s Next
By Robert Andrews  
Executive Views
Understandably Complicated: WPP’s Sorrell On Europe’s New Privacy Rules
By Robert Andrews  
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Leading Voices
Top 10 native advertising trends for 2019
By Dale Lovell, logoadyoulike  
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Executive Views
News Corp’s Angelo: Simplifying Ad Chain With “News IQ”
By Robert Andrews  
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Executive Views
Transparency Focus Has Moved To Fraud, GroupM’s Norman Says
By Robert Andrews  
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Leading Voices
AI’s Real Moment On The Advertising Stage Is Tomorrow
By Jaisimha Muthegere, logoVisto  
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Executive Views
Twitter’s Prager: Video Gives Advertisers Premium Safety
By Robert Andrews  
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Executive Views
Storyful Teams with Moat To Blacklist Fake News
By Robert Andrews  
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Executive Views
Cognitive Science Is Boosting Brand Safety For Video Ads
By Robert Andrews  
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Executive Views
Ooyala Taps Microsoft & Adobe To Power Metadata, Streaming
By Robert Andrews  
Executive Views

GroupM’s Montgomery: Ad Tags Can Solve Context Crisis – If Platforms Agree

LOS ANGELES – After a month in which advertisers, agencies and publishing platforms h...

By Robert Andrews  
Executive Views
AOL Brings Self-Serve Ad Options To Small App Makers
By Robert Andrews  
Executive Views
Premium Video’s Evolving Value According to FreeWheel, Integral Ad Science & Mediaocean
By Robert Andrews  
Interviews
‘We need transparency around the decisions agencies make, and it’s good to discuss this openly’: The Programmatic Advisory
By Robert Andrews  
Interviews
‘Something is going to have to change quickly,’ FT’s Elli Papadaki on programmatic transparency
By Robert Andrews  
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Executive Views
Advertisers Must Be Accountable For Performance: DoubleVerify CEO
By Robert Andrews  
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Executive Views
Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg
By Robert Andrews  
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Executive Views
Not Enough Data About Video Content: Coull’s Watkins
By Robert Andrews  
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Interviews
Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety
By Robert Andrews  
Companies in Brand safety 33