Brand safety 35

Xandr Has Created a New ‘Community’ Marketplace

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Decline Of News Supply Could Hurt Marketers: GroupM’s Montgomery

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Brand Safety Is Better, Prices Must Reflect That: GroupM’s Montgomery

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How GroupM Counsels News-Averse Brands: Schiekofer

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‘Absurd’ For Advertisers To Shun News: GroupM’s Norman

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Brand Safety Tools Are Censoring News: Vice’s Delport

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Publishers Taking Ownership Of Video Brand Safety: OpenSlate’s Foyle

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GroupM’s Crockett Sees Improvement In Ad-Tech Practices

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VICE Media’s Delport Accuses DSPs Of Censoring Brand-Safe News

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Ad-Tech Is Complex & Over-Engineered: Wavemaker’s Korenfeld

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DoubleVerify CEO Gatinella On The Growth Of Brand Safety Measurement

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Brands Moving Money In Response To Trust Crisis: eMarketer’s Ramsey

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Studio71’s Context Uses AI To Avoid YouTube Mishaps: Crowley

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With Tremor Video DSP Link-Up, Grapeshot Looks Beyond Low-Hanging Fruit: Smith

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Ad Industry Unifies Against Unsafe Media, GroupM’s Barone explains

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Native Ad Guidelines Get A Welcome Spring Clean

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PubMatic’s ‘Two Big Steps’ On Transparency, And What’s Next

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Understandably Complicated: WPP’s Sorrell On Europe’s New Privacy Rules

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Top 10 native advertising trends for 2019

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News Corp’s Angelo: Simplifying Ad Chain With “News IQ”

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Transparency Focus Has Moved To Fraud, GroupM’s Norman Says

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AI’s Real Moment On The Advertising Stage Is Tomorrow

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Twitter’s Prager: Video Gives Advertisers Premium Safety

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Storyful Teams with Moat To Blacklist Fake News

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Cognitive Science Is Boosting Brand Safety For Video Ads

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Ooyala Taps Microsoft & Adobe To Power Metadata, Streaming

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GroupM’s Montgomery: Ad Tags Can Solve Context Crisis – If Platforms Agree

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AOL Brings Self-Serve Ad Options To Small App Makers

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Premium Video’s Evolving Value According to FreeWheel, Integral Ad Science & Mediaocean

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‘We need transparency around the decisions agencies make, and it’s good to discuss this openly’: The Programmatic Advisory

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‘Something is going to have to change quickly,’ FT’s Elli Papadaki on programmatic transparency

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Advertisers Must Be Accountable For Performance: DoubleVerify CEO

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Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg

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Not Enough Data About Video Content: Coull’s Watkins

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Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety

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