Executive Views

TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott

The TV ad-buying landscape remains a highly analog business – but, no sooner have dig...

By Robert Andrews  
Executive Views
Could Blockchain Track TV Content? IBM’s Rangaiah Thinks So
By Robert Andrews  
Executive Views
Blockchain Can Shine A Light On Ad Supply Chain: IBM’s Andrews
By Robert Andrews  
Executive Views
Blockchain ‘Will Improve Quality Of Agency Life’: Cannes Panel
By Robert Andrews  
Executive Views
Blockchain Will Be Fast Enough To Manage Digital Ads: IBM’s Rangaiah
By Robert Andrews  
thumbnail-23-1024×576
Executive Views
New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’
By Robert Andrews  
thumbnail-95-1024×576
Executive Views
Kimberly-Clark Wants To Clean Up Media with Blockchain
By Robert Andrews  
ibm-watsons-seifer-on-agencies-can-e-thumbnail-1-1024×576
Executive Views
IBM Watson’s Seifer On How Agencies Can Embrace Blockchain
By Robert Andrews  
ibm-mediaocean-scale-blockchain-offe-thumbnail-1-1024×576
Executive Views
IBM, Mediaocean Scale Blockchain Offering For Unilever, Other Brands
By Robert Andrews  
how-pork-mangos-beckon-advertisers-t-thumbnail-1024×576
Executive Views
How Pork & Mangos Beckon Advertisers To Blockchain: IBM’s Rangaiah
By Robert Andrews  
thumbnail-22-1024×576
Executive Views
Tru Optik’s Swanston On 8x Advanced TV Growth
By Robert Andrews  
blockchain-tokens-may-solve-ad-tech-thumbnail-1-1024×576
Executive Views
Blockchain Tokens May Solve Ad-Tech Challenges? Omnicom’s Steuer Thinks So
By Robert Andrews  
thumbnail-3-1024×576
Executive Views
Mediaocean’s Wise Begins Building Blockchain For Ad-Tech Transparency
By Robert Andrews  
Executive Views

Apple Onboard, Cannes’ Williams Plans More ‘Rigorous’ Festival

An infamous no-show from most of the technology and marketing industries’ biggest ann...

By Robert Andrews  
Executive Views
At Amino, IAS’ Luttrell Boots Up The Blockchain For Big-Brand Transparency
By Robert Andrews  
Leading Voices
Is There a Limit to the Impact of Ads.txt for Media Buyers?
By Paul Wright, logoiotec  
Executive Views
Comcast’s New Initiative Taps Blockchain For TV Ad Data Security
By Robert Andrews  
Executive Views
AI Will Be Huge, But Hidden: Luma’s Kawaja
By Robert Andrews  
promo322223312
Executive Views
Could Blockchain Improve Advertising Transparency? IBM’s Rangaiah Thinks So
By Robert Andrews  
146270_shutterstock_244045234-1
Leading Voices
Could blockchain power the Internet of Things?
By Furhaan Khan, logoVerne Global  
Companies in Blockchain 12