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big data
Executive Views
Advertising Is Fueling Big Data: Quantcast CEO Feldman
COLOGNE — Big Data technology is key to the future of advertising – but is also being...
By Robert Andrews
Executive Views
Keep Big Data Simple To Get Smarter: SMG’s Parker
By Robert Andrews
Executive Views
Rovi Wants Advertisers To Slice Audiences In To Small Segments
By Robert Andrews
Executive Views
Data Is To Marketing As Science Is To Religion: Group M’s Norman
By Robert Andrews
Executive Views
Rovi’s Parekh: Big Data Will Change Ad World
By Robert Andrews
Executive Views
Adobe’s Towes: How Big Data Can Drive Video
Interviews
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”