Audio 913

GroupM’s Chan Relishes Hearing NewFronts & Podcast Upfronts Case Studies

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Podcast ads are not a zero-sum game

By , News UK

Listening to the future of audio marketing

By , News UK

Redefining radio – streaming audio is on the up

By , News UK

Audio is attracting growing advertiser confidence

By , News UK

Audio is ready to prove ad effectiveness in 2023

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Fast-forward digital audio ad spend to reach booming audience

By , News UK

Podcast ads – the case is getting louder

By , News UK

A Voyage into the future of live entertainment

By , News UK

News and digital are driving radio listening behaviour

By , News UK

Listeners’ changing habits keep broadcasters on their toes

By , News UK

The new incrementals – what happens when a newsbrand goes multimedia?

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Smart Speakers & Shoppable Audio In Entercom’s 2021 Ad Offering: Lagana

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In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw

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Audio’s Performance Era Is Upon Us: Horizon’s Russo

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Radio Has Been Rebooted: Entercom’s Foss

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Now Hear This: Streaming Ads Rise Along With Radio, Carat’s Anderson Says

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Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith

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Interactive Audio Ads Ready For Tech Platforms: Progress Partners’ MacShane

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Audio Is Turning Up The Volume For Advertisers: Tru Optik’s Wiesenfeld

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Listen Up: Kegelman’s Spotify Puts Multi-Platform User Data To Work For Advertisers

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NewFronts Will Turn Up Volume On Podcasts: IAB’s Bager

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The Economist’s Mullaney Plans Post-GDPR Audio Increase

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Next Up For Nielsen: Measuring Podcasts

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Podcasts Expand New York Times Content Ambitions as Marketers Follow

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Spotify’s Bertozzi Fast-Forwards From Playlists To ‘Multi-Sensory’ Music

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Nielsen Turns Up the Volume On Audio Ads

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New York Times’ Tomich Puts Newsroom In Brand Content Driving Seat

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Is Audio The New Video? Horizon’s Williams Welcomes ‘Cleaner’ Ad Formats

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Havas Synchs with Universal Music For Marketing ROI, Dominique Delport explains

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Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini

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Slate Publisher Sees ‘Huge Business’ Potential In Podcasts

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Slate, Others, Will Form Network To Exploit ‘Resurgent’ Podcast Interest

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IPTV Even Better Than Mobile For Music’s Vevo

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Yahoo’s Brody: Brands Can Buy Programmatic Using Search History

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Private Exchanges Mean Best Of Both Worlds: Vevo’s Carson

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Huffington Post CEO Maymann: “HuffPost Live” Nears Break Even, Eyeing Global Expansion

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Vevo Warming To Premium Programmatic Plumbing

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Spotify’s Free Mobile Change Courts Brands To ‘Speak Music’

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New CEO Wants Shazam To Be Destination, Not Utility

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The future of music in a data driven world

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Digital boom couldn’t stop 2012 entertainment slump in UK

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Last.fm revels in its scrobbles as radio bar is raised farther

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Interview: Spotify exec on royalties and keeping labels happy

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Spotify solves discovery by discovering music ain’t so social after all

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There’s life in iTunes yet – global expansion is good news for labels

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Russia’s lackluster digital music market gets Opera tunes while iTunes waits

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Universal Music Group nearing its digital tipping point

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Crowdfunding helps non-starters and re-livers ride again

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Mobile boom means big challenges for Vevo’s global roll-out

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