Executive Views

J. Walter Thompson Turns Health Data In To Results for Client Johnson & Johnson

Does the future of advertising lay in curing the common cold? That may be so for John...

By Robert Andrews  
Executive Views
Mobile Video Ads Must Go Short And Get Out: Supersonic’s Salins
By Robert Andrews  
Executive Views
Disney Apps’ Reboot Improves Kids’ Engagement
By Robert Andrews  
Executive Views
The Guardian to Relaunch Its Mobile App, Here’s Why
By Robert Andrews  
Executive Views
Weekly App Updates Keep Users Live: Marmalade’s Beckloff
By Robert Andrews  
promo289780977
Executive Views
In-App Purchase Not A Silver Bullet: Soko’s Cooper
By Robert Andrews  
promo289780973
Executive Views
‘Human Algorithms’ Key To App Success: InMobi’s Bapna
By Robert Andrews  
promo289781014
Executive Views
Apps Are Best For Mobile Marketing: Mindshare’s Johnston
By Robert Andrews  
promo289782955
Executive Views
Weather Company’s Hadley: “Location Is The New Cookie”
By Robert Andrews  
Screen-Shot-2013-10-28-at-10.53.58-AM
Executive Views
With Mobile Video Consumption Boom, ABC News Launches New App
By Robert Andrews  
promo289783576
Executive Views
Accedo CEO: Device Fragmentation Makes Video Complex
By Robert Andrews  
promo289783865
Executive Views
TV Apps Maker 24i Media Coming To America
By Robert Andrews  
promo289785802
Executive Views
FT’s Smith: ‘We Don’t Have A Problem With Native Apps’
By Robert Andrews  
Market indicators

Telcos’ digital services could earn little yet still be valuable

Alarmed that innovative third-party services will render them merely dumb pipes, mobi...

By Robert Andrews  
Company strategy
US app ads help fund Chinese mobile ‘propaganda’
By Robert Andrews  
Company strategy
Baidu shows China pushing forward mobile, cloud, maps and apps
By Robert Andrews  
Insights
Animated infographic: China’s mobile internet boom
By Robert Andrews  
Funding analysis
Network Ten takes a stake in Zeebox Down Under
By Robert Andrews  
laptop-on-the-beach-o
Company strategy
End of the road? AA aims to navigate travel books to digital
By Robert Andrews  
elizabeth_ii_greets_nasa_gsfc_employees_may_8_2007_edit1-640×584
Company strategy
Wires become books, paid becomes free for Queen’s Jubilee
By Robert Andrews  
financial-times-ipad-o-640×409
Company strategy
Web journey complete, FT switching off iOS app
By Robert Andrews  
Teenage boy listening to music
Market indicators
Forecast: Mobile content, ad sales to hit $67B in 2012
By Robert Andrews  
netflix-on-tv-in-living-room-o
Company strategy
For Connected TV, The New Last Mile Is Dining Room To Living Room
By Robert Andrews  
pinterest-o
Company strategy
The Pinfluence Of Pinterest: Magazines And More Delight In Découpage
By Robert Andrews  
guardian-ipad-edition-o
Company strategy
Guardian Starts Charging 280,000 iPad Readers From Friday; How Will It Go?
By Robert Andrews  
flipboard-iphone-app-o-640×539
Company strategy
Flipboard’s Phone Flips Beating iPad 2:1
By Robert Andrews  
Company strategy

Microsoft And Nokia Pay Perform For A Mobile Soccer App

Illustrating how rival platforms are keen to attract quality apps from iOS to their s...

By Robert Andrews  
Company strategy
Axel Springer Becomes Industry’s Latest Newsstand And Flipboard Clone
By Robert Andrews  
Company strategy
From Leanback To Stand-Up, iPad’s Flipboard Flips To Phone
By Robert Andrews  
Company strategy
The Camera In The Book: Engaging Paddington On iPad
By Robert Andrews  
M&A analysis
Mobile Consolidation As Velti Buys MIG For Up To $54 Million
By Robert Andrews  
future-platforms-o
M&A analysis
Mobile App Maker Future Platforms Sells To Vexed Digital Agency
By Robert Andrews  
skinkers-logo-o
M&A analysis
IMImobile Buys In To Mobile Broadcasting By Acquiring App Maker Skinkers
By Robert Andrews  
rob-grimshaw-official-o-640×443
Interviews
Interview: Financial Times’ Grimshaw: ‘App Stores Are Not A Panacea’
By Robert Andrews  
ipad-2-1-o-640×410
Company strategy
Tablets And Mobiles Still Await Their Killer Web App
By Robert Andrews  
Zeitungen
Company strategy
NatMag, Johnston Add Some Mobile Offerings
By Robert Andrews  
autosport-o
Company strategy
Autosport Magazine Expects New Android App To Overtake iOS
By Robert Andrews  
readability-o-640×453
Company strategy
Readability Intros Subscriptions To Pay Publishers For Focused Readers
By Robert Andrews  
lonely-planet-compass-guide-on-android-o
Company strategy
Lonely Planet Drops App Prices To Get Noticed At Christmas
By Robert Andrews  
Company strategy

State Of Ovi’s Nation: Smaller And Growing

Ovi Store has managed a reasonably stuttering start. The app store doesn’t even ship ...

By Robert Andrews  
Company strategy
BBC iPad App Popular In U.S., But Brits May Be Denied
By Robert Andrews  
Company strategy
Financial Times to launch free sponsored iPad app
By Robert Andrews  
Company strategy
Up Is Down: FT Free On iPad, Guardian Monthly Mobile Charge?
By Robert Andrews  
Company strategy
15 Ways Publishers Are Re-Imagining The Magazine
By Robert Andrews  
Interview: James Parton, head, O2 Litmus: A prelude to an app store?
Interviews
Interview: James Parton, head, O2 Litmus: A prelude to an app store?
By Robert Andrews  
Companies in Apps 57