Ad Agencies 24

Agility, Control, Data: Sorrell’s Watchwords For 2025 Brands

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Digital Will Accelerate Through V-Shaped Recession: Sorrell

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For In-Housing, Many Shades Of Gray: OMD’s Adamski

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Agencies Can Go Deeper With In-Housing Brands: Publicis’ Lin

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Smart Agencies Embrace In-Housing: VMLY&R’s Cook

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How GSK Is In-Housing More Media: Grenz

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Brands Bringing Own Data To The Multi-Graph, GroupM, Hearts & Science Execs Say

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In-House Or Out? A Spectrum Of Options: MightyHive’s Kim

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Ad Agencies Are “Cockroaches, Not Dinosaurs:” Pivotal’s Wieser

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Privacy Will Force Broadcasters To In-House Platforms: VideoAmp’s Prasad

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Adobe’s Eadie On The Reunification Of Media & Creative Agencies

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Wavemaker’s Smith Has A Recipe To Make The Future

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Advertisers / Agencies Model in Transition: Dentsu’s President Matt Seiler

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Havas’ Ankeney On The Future Of The Media Agency

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The Trade Desk’s Sims On Video Explosion & Agencies’ Role

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Why Publishers Need to Staff Up With Ad-Tech Experts

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Brands Still Need Their Agencies in a Programmatic World: Trade Desk’s Stempeck

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‘Creative DMPs’ Will Help Threatened Agencies Adapt To Dynamic Creative: Xaxis’ Moore

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Are Marketers Ready To Bring Tech In-House? The Rubicon Rooftop Debate

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Euro Brands Slower To Pull Ad-Buying In-House: AppNexus’ Sagness

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Keeping Programmatic Operations at Agencies, back in Vogue: SMG’s Bertozzi

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Marketers Go It Alone For Ad Tech and Eyeview is Launching a DSP

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Brands Want More Info From Trading Desks: Unbound’s Brunick

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How Media Agencies Will Be Forced To Change

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