Advertising 2,275

Moat Video Score And The Evolution Of Ad Effectiveness

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Petabytes Of Data Power Cross-Screen Ads: DataXu’s Catanzaro

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‘Creative DMPs’ Will Help Threatened Agencies Adapt To Dynamic Creative: Xaxis’ Moore

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Infinite Mobile Ads Demand Platform-Specific Creative: MEC’s Sobo

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Future Ads Will Blend Art & Science, Says Eyeview’s Barber

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BoA’s Paskalis Has Three Key Questions For Mobile Ads

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It’s Still Not The Year Of Mobile Advertising: WPP’s Sorrell

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WPP’s Sorrell Kicks Back At ‘Suicidal’, Shady Ad Deals

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Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown

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GroupM’s Viewability Demands Based On TV, Barone Says

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Publishers Seek Alternative To Google, Facebook Duopoly: AppNexus’ Rubenstein

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Universal ID Doesn’t Stop At Marketing: Neustar’s Achanta

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Publishers Should Test Server-Side Header Bidding: Weather’s Hlavacek

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4As’ Chief Sees New Creative Era For ‘Beaten-Up’ Agencies

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Header 2.0 Puts Publishers Choice On The Server, Gardner Says

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IAB Chair Jim Norton Wants To Clean Up Fakes And Frauds

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Header Bidding Moves To Server In AppNexus, Index Exchange Partnership

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AOL Brings Self-Serve Ad Options To Small App Makers

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How Experian Helped Toyota Track Drivers, From TV To Showroom

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Data No Longer In The Rear-View Mirror: Cadent’s Mitchko

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OMD’s Mendonça Weighs Addressable ‘Holy Grail’ And EU Prviacy

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Renault Will Shift To Addressable TV Ads By 2019

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How OMD’s Cuthbert Delivers In ‘The Age Of Addressability’

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Foursquare’s Crowley on the Power of Location Targeting

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WPP’s Chief Sorrell Aims To Integrate ‘One Firm’

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How BoA Won With Addressable TV: SVP Deming Explains

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Addressable TV Innovation Will Start in Europe, Invidi’s CEO Dave Downey

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On Addressable TV Execs’ Wishlist: Standards And Scale

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Three Trends In Addressable’s 2×2 Roadmap, Acxiom’s Schmitt Sees

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Netflix Will Beat Cable To Mass Addressable: Vertere’s Hanlon

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Premium Video’s Evolving Value According to FreeWheel, Integral Ad Science & Mediaocean

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The Washington Post Emerges As a Tech Platform

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Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement

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Census-Level TV Data Begins To Go Global: Kantar’s Swadley

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Liberty Global Empowers Broadcasters For Addressable TV, John Paul Says

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UK Leads The World In Addressable TV: RTL’s Nöelke

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Sky Taking Viacom’s Channel 5 Addressable In The New Year, Exec West Says

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UK Close To Picking Hybrid TV Measurement Supplier

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Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero

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Half Of TV Ads Could Be Addressable, GroupM’s Nielsen Thinks

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INVIDI’s ‘Addressability In The Sky’ Excites 605’s Dolan

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Acxiom’s Schmitt On Porting Online Campaigns To TV

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INVIDI Buys GroupM A Place At Addressable’s Table: Gottlieb

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‘We need transparency around the decisions agencies make, and it’s good to discuss this openly’: The Programmatic Advisory

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Trinity Mirror’s adtech chief: ‘There’s a shroud over some of the pipes that connect buyer to seller, we must remove that’

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Consultant Prohaska: Addressable TV No Longer Just Theory

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‘Something is going to have to change quickly,’ FT’s Elli Papadaki on programmatic transparency

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Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says

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‘It’s an industry phenomenon’ – Adblock Plus’s Christian Dommers on the issue of bad advertising

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‘Satellite Switching’ Could Beam Down Nationwide Addressability: INVIDI’s Downey

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