Advertising 2,275

Transparency Focus Has Moved To Fraud, GroupM’s Norman Says

By

AI’s Real Moment On The Advertising Stage Is Tomorrow

By , Visto

MediaCom’s Brook Uses Mobile To Prove Consumer Footfall

By

Nielsen’s Hogue: OTT TV Measurement Is A Journey

By

Ad Auctions Mean Better Returns For Video Publishers: Trade Desk’s Stempeck

By

Brands Still Need Their Agencies in a Programmatic World: Trade Desk’s Stempeck

By

The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck

By

With Charter Deal, 605’s Tatta Sees TV Targeting Rise Nationally

By

Nielsen’s Abcarian On Measuring Hulu, YouTube TV & OTT’s Future

By

For Publishers, Regaining Programmatic Control Is Simpler Than It Seems

By , Cedato

How Mobile and OTT are Re-defining Video ads

By , Extreme Reach

Why Brands Should Demand API Before KPI

By , Visto

Audi’s Angelo: Autonomous Cars Should Give Drivers Choice

By

Addressable TV Market Will Double This Year, Troiano Says

By

Twitter’s Prager: Video Gives Advertisers Premium Safety

By

Britain’s Sky is Building ‘Common Addressable TV Currency’ With Rival Virgin

By

Could Blockchain Improve Advertising Transparency? IBM’s Rangaiah Thinks So

By

UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV

By

Storyful Teams with Moat To Blacklist Fake News

By

There’s more to transparency than meets the eye

By , Visto

Cognitive Science Is Boosting Brand Safety For Video Ads

By

Household Or Key-Holder: How Precise Can TVs Target Ads?

By

Can Smartphones Swing The Primaries?

By , Ubimo

Traffic Duplication Might Be A Bigger Problem Than Ad Fraud

By , Ubimo

What Will it Take To Tip the Balance to the App Opportunity

By , Ubimo

The 15- And 30-Second Ad Spots Aren’t Going Anywhere

By , Extreme Reach

Users Rule!

By , Kiosked

Why ad blocking won’t dent the mobile ad economy

By , Remerge

Adspend Keeps Growing In The UK, Despite Brexit

By , BillFront

Make Your Company More Like a Family to Attract Talent

By , Justworks

Don’t Put All Your Programmatic Video Eggs in One Basket

By , Cedato

The Billion-Dollar-Per-Second Mobile Viewability Question

By , Ubimo

Header Bidding is Coming to Video – But Not Like You Think

By , Cedato

How lack of regulation will splinter cross-border payments

By , Covercy

Navigating Influencer Marketing: Sponsorship Rule Breakers, Transparency Trust & Code of Conduct

By , Takumi

Despite Brexit, Ad Spend Keeps Growing, But Companies Must Still Future-Proof Themselves

By , BillFront

Matter More’s Murtos Wants More Time For Addressable

By

With Next TV Upfront, Addressable TV is Hitting Scale: one2one Media’s Power

By

comScore Expanding “Total Home” Cross Screen Measurement

By

All Media Suffer Viewability Issues: Analyst Greenfield

By

Neustar’s Slyter Considers Data Sets For Linear TV Play

By

Hulu Sticks With Dynamic Ads For Live TV Service

By

Measurement Fragmentation Inhibits Global Addressable Ad Roll-Out: MTM’s Watts

By

Ooyala Taps Microsoft & Adobe To Power Metadata, Streaming

By

Bought By Oracle, Goodhart’s Moat Takes Ad-Tech To TV Upfront

By

Programmers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat

By

Is Viewability A Sideshow? Moat, Ooyala & Eyeview Discuss

By

Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency

By

Programmatic TV Update: DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat

By

GroupM’s Montgomery: Ad Tags Can Solve Context Crisis – If Platforms Agree

By