Advertising 2,275

Publishers Fight Back: Meet TrustX, The Non-Profit Private Marketplace

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How Hearts & Science Uncovered An Ad Fraud Problem: Hagedorn

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Understandably Complicated: WPP’s Sorrell On Europe’s New Privacy Rules

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Advertisers Want Total Transparency: Sizmek CEO Grether

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How Header Bidding Has Gone Hybrid: Intermarkets’ Requidan

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Addressable TV Puts Marketing “On Steroids”: GroupM’s Gotlieb Outlines Global Roll-out

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Why Publishers Need to Staff Up With Ad-Tech Experts

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Is There a Limit to the Impact of Ads.txt for Media Buyers?

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Header Bidding Will Go Hybrid & In-App In 2018: PubMatic’s Khatri

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In Its ‘Third Innings’, Header Bidder Ready To Bat For Mobile: Oath’s Gillis

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Header Bidding Is At A ‘Tipping Point’: PubMatic’s Pichardo

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NBC’s Rosen Wants An Upgrade For Cross-Screen Measurement

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Alphonso’s Chordia On How TV Ads Can Drive Store Purchases

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WPP’s New Finecast to be Global, Advanced TV Ecosystem

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Top 10 native advertising trends for 2019

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Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian

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Ziff Davis’ Irenski Jumps In To Wrappers & DIY Ad-Tech

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How Meredith’s Schenck Works With Platforms, Beyond Headers

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Videology’s Self-Serve Ad Platform Reboots The Business Model

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Header Bidding Changes Everything: Rubicon’s Kershaw

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For Video, Header Bidding Needs A Hybrid Approach: Cedato’s Doron

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Header Bidding Coming to Video, But in Time. AppNexus’ Van Kirk explains

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Three Ways OTT Ads Are Different, According to Innovid’s Chalozin

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News Corp’s Angelo: Simplifying Ad Chain With “News IQ”

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A Year In Advertising: 2017 In Review

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Car Ads Run Like ‘Wildfire’ On Addressable Sling: DISH’s Lowy

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Cross-Screen Measurement Will Tempt OTT Spenders: one2one’s Power

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Jakob Nielsen Wants GroupM’s Finecast To Become TV Industry ‘Ecosystem’

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Beyond The Tipping Point, OTT Ads Are Exploding: dataxu’s Tellefsen

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AppNexus Partnerships Tool Up For Programmatic TV

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How Ads.txt Will Help Clean The System: AmNet’s Muldoon

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GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain

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Balance Impact With Respect: Sublime Skinz’s Menard

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Teads Offers Display Ads In Place Of Video: Tourtel

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The Mobile Advertising Transparency Report: In Search Of Programmatic Empowerment

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Nielsen Enables Easier Measurement Of Netflix Consumption: Abcarian

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VML’s Kapadia Gets Creative With Facebook’s Mobile Filters

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Criteo’s Eichmann Wants To Help Retailers Challenge Amazon

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Nielsen’s Maran Sees Brands Striving For Long-Term Measurement

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Ten Years Later, Criteo’s Eichmann Celebrates Scale

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After Transparency Outcry, Production Concerns ANA’s Duggan

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Criteo Expands With Better Targeting, Dynamic Video Ads

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TAG’s Zaneis Wants Ad Fraudsters ‘Put Behind Bars’

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Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech

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IAB UK’s Elkington Claims Progress On Transparency

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Publishers Should Collaborate To Regain Ad Control, PubMatic’s Swanson Says

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Kawaja: Amazon Rivals Can Compete Using Intelligence

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Kargo’s Kargman Expects Big Mobile Year With NBC, Unilever

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Brands’ Programmatic Spend Will Go Private: PubMatic CEO Goel

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Data-Driven TV At A ‘Tipping Point’, Now Adobe Wants Transparency

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