Advertising 2,275

Beyond The Last Click: Nielsen’s Krepsik

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Brand Safety Is Better, Prices Must Reflect That: GroupM’s Montgomery

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In-House Or Out? A Spectrum Of Options: MightyHive’s Kim

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How GroupM Counsels News-Averse Brands: Schiekofer

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Shared Approach Needed For Addressable: NCC Media’s Ivins

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Hulu Embraces Automation, Carefully: Fleming

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‘Absurd’ For Advertisers To Shun News: GroupM’s Norman

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Brand Safety Tools Are Censoring News: Vice’s Delport

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Addressable Opens TV Ads To The World: Liberty Global’s John Paul

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For Media Buyers, 2019 OTT Means Taking Risks & Streamlining: Publicis Media’s Whitesel

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Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski

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Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell

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Before Scale, Addressable TV Finds Its Place: Alphonso, Sizmek, Beachfront, Innovid Weigh In

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‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss

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On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In

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What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss

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In OTT, What Is ROI? The Whole Value Chain Debates

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Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss

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NCC 2.0 Aims To Solve New Fragmentation Era, CEO Pangis Says

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Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer

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Publishers Taking Ownership Of Video Brand Safety: OpenSlate’s Foyle

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Live TV Is Getting Automated, Too: Adobe’s Gordon

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How Europe Can Hit Addressable Scale: Grainger, GroupM

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Sky’s Addressable TV Hits Maturity In Time For Comcast/NBCU

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Agencies Deserve Automated TV: Cadent’s Power

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Connecting The Dots To Ad Attribution: FreeWheel’s Rothwell

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Finding The Right Recipe For International Addressable: Liberty Global’s John Paul

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Virgin Media Brings Addressable TV To Irish Cable: Kiely

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Cadent’s Kryszczun On Bridging The UK’s Addressable Gap

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Making digital media work for you: Why collaboration is key

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Addressable Ads Sell in Belgium At Up To 4x Standard Rates: SBS’ Quaghebeur

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UK Broadcasters Coming Together For Addressable TV: Channel 4’s Salmon

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Australia Is Going Addressable, Too: Think TV’s Portrate

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Addressable TV Strategy Varies By Country: Viacom’s Kurz

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Ad Agencies Are “Cockroaches, Not Dinosaurs:” Pivotal’s Wieser

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Experian’s Danaher On Data Marketplace Disruption

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Don’t Get Stung by Fraudulent Returns This Holiday Season

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Family Trees & Funnels: Inside Ancestry’s New Marketing Mix

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Marketing Has A Marketing Problem: Deloitte’s Hatch

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Criteo’s Roswech Wants To Help Retailers Compete With Amazon’s Ad Might

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Roku’s Robbins Proves OTT Ad Value With Measurement Partners

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Reddit’s Wong On How Ads Can Thrive In Communities

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Retargeting In Russia: OZON.ru Goes Its Own way

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Innovid Goes Self-Serve, Fully-Measured With iTV Ads

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Time A Key Component Of Video Viewability: IAS’ Knoll

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Comcast’s FreeWheel Advises Niche OTTs On Path To Revenue

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OpenX’s Cadogan Pushes Pedal On Video Growth

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GroupM’s Crockett Sees Improvement In Ad-Tech Practices

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PubMatic’s Klimenko On Three Mid-2018 Mobile Trends

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eBay’s Smith On How The Auction Site Buys Ad-Tech

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