Advertising 2,275

Fraud Follows The Money To TV: DoubleVerify’s Woolway

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Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner

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Audio Is Turning Up The Volume For Advertisers: Tru Optik’s Wiesenfeld

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GroupM’s Brown Wants Verified CTV Data

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The Evolution Of CTV Ad Measurement: InMobi’s Barthur

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Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley

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Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell

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TV Viewability Is Not Guaranteed: DoubleVerify CEO Zagorski

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Rise Of The TV Bots: How Fraudulent Apps Are Poaching CTV Ads

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Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen

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Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks

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Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross

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COVID-19 Will Drive AVOD & Fraud: IAS’ Marlow

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Dynamic Creative Helps Brand Suitability During Change: Xaxis’

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Digital Will Accelerate Through V-Shaped Recession: Sorrell

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Personalized Ads Are Going Up-Funnel: Jivox’s Nesamoney

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Privacy Regulations Will Spur Data Sharing: VideoAmp’s Parkes

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S4’s MightyHive Lays Infrastructure To Help DCO Fly, Del Greco Says

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Brands Need More Creative Assets: BoA’s Paskalis

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What’s Driving In-Car Ads: Connected Travel’s Biniak

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How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher

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IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider

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How Data Trends Are Re-Shaping Ad Prices: Hearts & Science’s Pagliuca

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Driverless Cars, 5-G, Will Spur Content Consumption: MediaLink’s Kassan

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Innovid Boosts DCO Creds With Herolens Acquisition: Eason

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Local Cable Operators Can Excel At Addressable: EY’s Balis

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How UK’s ITV Sees Programmatic Future: Amobee’s Jamboretz

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For In-Housing, Many Shades Of Gray: OMD’s Adamski

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Alliance to Help Kickstart German Addressable: RTL’s Nölke

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RTL’s Adconnect Goes ‘Glocal’ To Power Ads: Coruble

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Addressability Is Finally Here: Nielsen’s Somaya

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How Panels Improve Big Data: Nielsen’s Hohman

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Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella

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Xandr Has Created a New ‘Community’ Marketplace

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Omni-Channel Depends On Measurement: Xaxis’ Anderson

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Local TV Needs Better Measurement: Alphonso’s Chordia

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Untold Consequences Of Tech Regulation: GroupM’s Norman

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TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott

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Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett

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Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing

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Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson

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Are Transparency Woes Coming To TV?: Webbula’s Egeth

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Coming This Year – Programmatic Linear TV: MediaMath’s Fisher

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Agencies Can Go Deeper With In-Housing Brands: Publicis’ Lin

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Smart Agencies Embrace In-Housing: VMLY&R’s Cook

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How GSK Is In-Housing More Media: Grenz

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Dynamic Creative Optimization Is Back In Media’s Orbit: MightyHive’s Pete Kim

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Decline Of News Supply Could Hurt Marketers: GroupM’s Montgomery

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Brands Bringing Own Data To The Multi-Graph, GroupM, Hearts & Science Execs Say

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Beyond Out-Stream – What Teads Did Next: Jim Daily

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