Advertising 2,275

Video News Syndicator NDN in Pact with Berkshire Hathaway Papers

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France’s Alenty: A Future With Multiple Video View Metrics

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TubeMogul in Pact with IPG Mediabrands for Programmatic Effort

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Hearst Sees Merger Of Programmatic And Ad Ops

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NYT’s Prohaska: Programmatic And Conventional Ads Can Co-Exist

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Nielsen Soon To Add Richer Data To OCR Ad Measurement

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Xaxis’ Gleason: TV, Not Digital, Is Key To Programmatic Video

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Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe

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Innovid Co-Founder: Ad Agency Structures Holding Back Digital Video

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Videoplaza CEO: Up To Half Of German Ads Being Blocked

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Microsoft Wants To Help Brands Reach All Users All Day

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Adobe’s Loeffler: Running Video Ads Is Not Enough

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Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’

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The New York Times Goes All-In With Programmatic

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Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’

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PRISM Revelations Hurting Advertisers’ Efforts in Europe, GroupM’s Montgomery

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AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street

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AOL’s ‘AdTech’ Unit Targeting Premium Publishers for RTB

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AOL’s ‘Marketplace’ Launching Across Europe, Asia Next

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Cisco And Innovid Partner For Another Second-Screen Ad Solution

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‘Near-Time’ Ad Bidding Rising in Programmatic Landscape, Magna’s Argyilan

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LiveRail CEO: Holiday Quarter Will Be Huge For Programmatic Video

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Livestation Tries Brand Videos, Mid-Rolls To Make Live News Pay

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Nielsen’s Amit Seth: ‘OCR’ is Going Global

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Magna Global NA President Argyilan: Media Buying Models “Will Fall Apart in Two Years”

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BuzzFeed Videos Hit 350 Million Views As Outfit Reaches Profit

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AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock

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Nielsen Beet Summit: New Video Landscape Requires New Tech Tools

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Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness

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Research: Original Web Video Ads Outperform TV Shovelware

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Innovid CEO: ‘We Process Most Of World’s Interactive Video Ads’

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BlurbIQ Plugs In To LiveRail For Targeted Interactive Video Ads

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Veenome’s Video Load Set To Grow After ‘Collective’ Deal

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Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness

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Mindshare’s Bitterman: Premium Video Is In The Eye Of The Beholder

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Can Half The Ads Bring Twice The Value? BBC Thinks So

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Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’

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Horizon’s Digital Chief More Likely To Buy Programmatic Ads

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Extreme Reach Bids $485 Million For DGIT’s TV Ads Business

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Sorrell Sets WPP Target Of 45 Percent Digital Revenue

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Dailymotion’s Hamilton Sees Dollars In Young TV Refuseniks

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AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode

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Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well

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Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video

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Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR

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TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon

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The New York Times Hopes More Video Can Fast-Forward Falling Digital Ad Sales

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VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers

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Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull

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VivaKi’s Unkel: Patient Spenders Leading Programmatic Push

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