Advertising 2,275

Responsive Design Is Key To Cross-Platform Advertising

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Workshop: How to build powerful synchronised advertising campaigns

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GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar

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Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety

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IAB UK’s Chester: Industry Must Calm Marketers’ Programmatic Fears

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GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary

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Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing

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Videology’s McLachlan: Programmatic On Broadcasters’ Agenda

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Video Ad Networks Must Become Unique To Survive

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Perform’s Wilson: Programmatic Brings New Advertisers

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Guardian’s Gentry: Programmatic Can Be Best For Video

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The Economist Adding Scroll-Linked Video Ads From Teads

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Unruly’s Townend: Programmatic Ads Must Embrace Emotion

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Perform Group’s Wilson: TV Metrics Work For Online Video Buyers

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IAB’s Chester: Programmatic Has Significant Market Share

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WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”

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Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen

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Guardian’s Gentry: MediaMath Turns Rivals’ Readers In To Our Eyeballs

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Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook

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SMG’s Easterbrook: ‘Mobile-First’ Is Becoming Redundant

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Videology’s Eisenstein: Programmatic Is Broad And Getting Bigger

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SMG’s James: Big Data Fuels Real-Time Creativity

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SMG’s Hocking: TV Is The ‘Trailer’ For Multi-Screen Campaigns

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SMG’s Baylon: TV Caution Means Two-Tier Ad Market

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YuMe’s Lyonette: For Video Ads, “Size Doesn’t Matter”

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VivaKi’s Bertozzi: Clean Up The Big Ad Views Fraud

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Adap.tv Sees Programmatic Help Broadcasters Increase Ad Rates

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InMobi’s Sarofian: Digital Marketing In ‘The Era Of You’

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Innovid’ Chalozin: Fragmented Future Adds Up To “Awesome Audience”

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Dailymotion To Crack Mobile Programmatic In Next Few Weeks

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“NowThis News” Puts Micro Marketing Video On Giant Mall Screens

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Weather Company’s Hadley: “Location Is The New Cookie”

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VivaKi Taps Vindico To Validate Video Ad Views

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Dailymotion Set To Add Third-Party Data For Ad Sales

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Nielsen’s Ad-Measuring SDK ‘Listens For Watermarks In Content’

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Eyeview Targets Mobile And Global For Personalized-Ad Growth

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Starcom’s Isaacs: Majority Of Video Ads Could Be Programmatic

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France’s ‘Teads’ Takes Video Ads Beyond The Pre-Roll

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Programmatic in Canada: It Eliminates Manual Inefficiencies, M2’s Pate

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Automated Video Ad Buying Growing Up Down Under

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Programmatic Direct, “Where The Rubber Meets The Road,” LiveRail’s Balan

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SpotXchange CEO: Publishers Forced To Please Ad Buyers With Programmatic

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Lenovo Sees Creative Efficiencies In Programmatic Ads

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Nielsen to Expand OCR Data Source Beyond Facebook, Links with Experian (updated)

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IPG Media Lab Research: The “Second Screen” is Becoming the “First” in the Living Room

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Adobe’s Waddell: Data Is DNA For Ad Campaigns

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SMG’s Skiko: Advertisers Want More Videos For Multi-Cultural Viewers

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Analyst O’Connell: Adobe Could Compete with Google in Video Ad “Stack”

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Turn’s Balabanian: Multi-Platform Addressable Ads Are Here

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Rubicon Powers News Corp’s Programmatic Ad Ambitions

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