Advertising 2,275

Media sales must rediscover the art of conversation

By , News UK

Dynamic Ad Creative Could Boost Diversity: Tr.ly’s Maestre

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InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0

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How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham

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Out-of-home sustainability is a breath of fresh air

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What is attention-based advertising?

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From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage

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Building Local’s Toolbelt In TV’s Third Renaissance: MadHive’s Marino

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Consumers are bouncing back to Easter

By , News UK

Green Media – taking responsibility for reducing the impact of climate change

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Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo

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How DCO Boosts ROI: Clinch’s MacIntosh

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What to know about contextual ad targeting

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Tinuiti’s Ahene Sees Retail Networks, Measurement & Metaverse Driving Media

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How truth illuminates trust to set results free

By , News UK

Embracing Unknowns, InfoSum’s Cestaro Opens Up For Connection

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How Retail Media Networks Win-Win-Win: McKinsey’s Huang

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Ethical ads are good business

By , News UK

How Data Latency Impacts Outcomes: TVSquared’s Hindlian

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What comes after the cookie?

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How to win at helping consumers live sustainably

By , News UK

How Blockgraph Works: Schleider Combines ISP & TV Data

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‘The Empowerment Moment’: Samsung Ads Lets Brands Plug Own Data Into Smart TV

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Agnosticism & Privacy At Speed: InfoSum’s Cestaro On The Data-Sharing Challenge

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Privacy Depends On Data Security: Comcast’s Midha

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Female readers want stronger, more equal ad representation

By , News UK

Context Is Rebooted For CTV: IRIS.TV’s Hyden

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Why we need something solid to hang on to

By , Astroten

Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes

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Changing media planning begins beneath the surface

By , News UK

How OMG’s Pagliuca Is Pushing CTV Industry To Grow Up

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Why Mastercard believes brands should embrace publishers

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What’s the real climate cost of your advertising?

By , News UK

The Power of Emotion: Callaly engages honesty to feed the funnel

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Measurement Must Get Better & More Flexible: Disney’s Valentino

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Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham

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Snowflake’s Stratton Puts Ad Data Processes In The Cloud

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Getting to know you – the science of understanding consumers

By , News UK

Families have changed and brands must keep up

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Alcohol brands are going down-funnel, up-market and off-plan

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How to advertise it – luxury brands reboot premium in a pandemic

By , News UK

Advertisers tread carefully in gaming boom

By , News UK

How To Inject Creative Into Programmatic: Xaxis’ Lin

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AI Helps Brands Re-Focus On Creative: IBM’s Redmond

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Valentino On Disney’s Diverse Digital Ad Future

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AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains

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The case for dynamic advertising in an uncertain world

By , A Million Ads

Retailers Are The Ad Platforms Of The Future: Profitero’s Wiener

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Audio’s Performance Era Is Upon Us: Horizon’s Russo

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COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi

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