Advertising 2,275

Magna Global: Publishers Starting To See The Real Programmatic

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BBC.com Opens Its Doors To Native Advertising

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Vevo Warming To Premium Programmatic Plumbing

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AOL’s Lord: Optimization Trumps Reach For Advertisers

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Adap.tv CEO: We are “fighting ad fraud until it disappears”

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‘ShareThis’ Founder: Real-Time Key To Social Marketing

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Videology CEO: 2014 Is The Year Of Addressable TV Ads

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AT&T’s Monteferrante: Digital Has Raised Bar For TV Ads

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Vibrant’s Quli: Marketers Must Romance The User

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Chirpify Lets Viewers Buy With Hashtags

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AOL’s Lord: 2014 Is All About ‘Programmatic 2.0’

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Videology’s Ferber: Content And Context Underpin Video Ad Buys

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Tremor’s Wesly: Interactive Video Ads Beat TV Ads

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Spotify’s Free Mobile Change Courts Brands To ‘Speak Music’

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GroupM’s Gotlieb On Smart Cars’ ‘Space Race’ For Apple, Google

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Rovi’s Parekh: Big Data Will Change Ad World

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Millennial’s Seifer: The Two Key Data For Mobile Ads

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Simulmedia’s Morgan: TV Can Make $30bn By Optimizing Ads

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AOL’s Armstrong: Native Ads Need ‘Human’ Familiarity

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Media Agency SMG Lets its Brands Run Publisher Content via New Platform

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Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads

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PubMatic Adds Video Ads To Real-Time Platform

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TV-Synced Ads Boost Brand Engagement, Civolution Says

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Tuning Data Brings ‘True Commercial Ratings’ To Digital Ads

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Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs

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clypd Fuelled Up To Bring Programmatic Ads To TV

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Civolution Aims To Better Target TV-Synced Ads In 2014

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Kantar’s Breheney Sees Mixed Uses For TV Tuning Data

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YouTube’s Skippable Ads Keep 50% More Viewers

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Videology’s Astley: Videos Are Advertisers’ ‘Blank Canvas’

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Google Expects Consolidation In Programmatic Ad Market

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Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic

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Mindshare’s Powell: Advertisers Need Price Stability

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WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger

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Roku Helps Video Partners Try To Crack OTT Ads

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Adobe’s Towes: How Big Data Can Drive Video

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German Start-up “wywy” Raises $7 Million to Globalize Second-Screen Ads

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Videology’s McKee: Analogue Data Is Changing Digital Ads

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Xaxis’ Hanlon: TV Is The Future Of Online Video Ads

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Civolution’s TV Data Powers 60% Uplift In Social Ad Performance

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Kantar’s TV Data Helps Xaxis Target Online Ads

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Google Media Platform Sales Head: We’re Ready For Video Advertising Boom

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Rightster Bags New Content Deals After IPO

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‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7

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Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories

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Video’s Programmatic Flip Is In The Bidded Switch

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Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”

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Videoplaza Aims To Tackle Ad Blockers’ Threat To Video Ads

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Unruly’s Townend: Human Emotion Can Turbocharge Programmatic

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Nielsen’s Bradford: TV & Online Measurement Are Coming Together

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