Advertising 2,275

NDN Focuses On Data To Improve Publishers’ Videos

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Starcom’s Mobile Chief: “Mobile Is Not An Island”

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SpotXchange’s Buckley: Programmatic Direct Gives Publishers Control

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TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan

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Hiro Media Powering Billions of Videos for Publishers as a New SSP

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Programmatic TV Is Years Away: Simulmedia’s Morgan

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The Hybridization Of TV & Digital Ad Buyers: Turn’s Smith

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TV Networks Transitioning To Programmatic: LiveRail CEO

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Taboola CEO: Native Will Go Programmatic When It Hits Scale

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App Developers Gain Power From Native: InMobi’s Majumdar

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Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani

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Treat Mobile Ads Like Episodes To Gain Insight: InMobi’s Venkatesh

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Storm8 Aims To Double Its Mobile Gaming Network

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Shazam Lets Advertisers Follow Consumers, CEO Riley

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In-App Purchase Not A Silver Bullet: Soko’s Cooper

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‘Human Algorithms’ Key To App Success: InMobi’s Bapna

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AOL Set To Launch Mobile Native Ad Unit

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Factual Enables Marketing Through ‘Anticipatory Computing’

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Apps Are Best For Mobile Marketing: Mindshare’s Johnston

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Messaging Could Light Up Mobile Monetization: InMobi’s Yu

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Mobile Changes Ad Buying Entirely with 10X Data: InMobi’s Frisbie

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Google’s VanDerzee: Big Focus On “Buy Side” of Programmatic in 2014

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Videology’s Gaskamp: Display Ad Tech Doesn’t Work For Video

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Tablets Aren’t Mobiles: Collective CEO Apprendi

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Digitas’ Shlachter: Good Branded Video Is Hard To Do

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‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman

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Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk

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MediaVest’s Trivedi: Viewability Concerns Hurting Ad World

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SMG To Reveal Effectiveness Of Twitter TV Retargeting

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Nielsen’s Hohman: Cross-Platform Ads Are More Effective

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Starcom’s Kienast: Connected Home Will Rocket Mobile Advertising

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MediaVest’s Trivedi: Google ‘Relationship’ Will Bring More Video Ads

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Innovid’s Chalozin: Interactivity Multiplies Video Ad Engagement Rates

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Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads

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Digital Video Buying Goes Multi-Platform, Videology’s Gaskamp

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Jun Group Driving Native Video Ads To Apps

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Teads Launching Video Ad Supply Platform For Publishers

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Eyeview Grows Its Personalized Video Ad Footprint

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‘Engagement Beats Views’ For Video Ad Measurement, 7th Chamber CEO Spalding

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Unruly’s Kosinski: Superbowl’s Best Ads Touched Down Weeks Before Kick-Off

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Nielsen’s Hohman: TV Nets ‘Hungry’ For Cross-Platform Data

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Ebuzzing’s Daily: Advertisers Should Only Pay For Willing Consumers

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AOL’s Gabriel on the Importance of Being “Full-Stack”

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LiveRail Aims To Double Revenue With Multi-Platform, Overseas Growth

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SpotXchange’s Progress: Now Serving 2.5bn Ads Per Month

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VideoHub’s Programmatic Buying Platform Built on “Analytics Lens”

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Programmatic Media Buying at Magna Global Rising Fast

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Zefr’s Kirk: Brands Should Tap The Power Of Fans

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Brand Watch CEO: Marketers Must Act Right Here, Right Now

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Google’s Waze Serves Drivers ‘Third-Screen’ Local Ads

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