Advertising 2,275

Premium Publishers Faster To Programmatic In EU: AOD’s Bertozzi

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BBC Worldwide, Google Endeavor To Merge TV, Online Ads

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Heineken Taps TubeMogul for Programmatic Campaign

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Advertisers Pull TV Spend As Viewers Move Online: OMD’s: Karo

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Scripps Sets Out To Softly Sync Its Divided Channels

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Online GRP Standard In ‘A Year Or Two’: IAB’s Mane

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Advertising Arms Race: ‘2014 Is The Year Of Fraud’

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Advertisers Will Demand More Transparency: Zenith US CEO

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Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan

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The Advertising Channel Is Dead: ZenithOptimedia’s Shoreland

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Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson

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Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO

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Simulmedia Making Its TV Upfronts Debut

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Online Media Measurement: It’s Not Like Betamax Vs VHS

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Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer

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IAB’s Mane On Fraud: Keep Calm And Carry On

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Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’

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Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter

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Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin

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VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated

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Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says

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Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin

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Google Unveils ‘Top-Tier Publishers’ For Programmatic Video Ads

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GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman

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Brands Embrace ‘Programmatic Direct’ Relationship w/ Publishers,TubeMogul’s CEO Wilson

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Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud

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YuMe’s Ad Reach Calculator Sparks Assembly’s Interest

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YuMe On Quest For Ad Receptivity Equation

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Internet Advertising Outlook 2014-18

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News Corp Sees Australia Out-Pace EU For Programmatic Growth

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SMG Planning Content@Scale International Expansion

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Keep Big Data Simple To Get Smarter: SMG’s Parker

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YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars

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Guardian Digital Gains Offsetting Print Decline

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Video Can Be More Than A Brand Medium: POSSIBLE’s Brown

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Mindshare’s Johnston: IPTV Heralds Video Opportunity

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BBC Research: Mobile Is Best Device To Reach Affluent Consumers

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Quality Is Essential for Branded Content: Guardian’s Watkins

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Programmatic TV On Cusp Of Take-Off: Videology’s McLachlan

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Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith

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SpotXchange Will Staff Up After Premium Signings

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Xaxis Combats TV Distraction With Synchronized Mobile Ads

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Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook

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VivaKi’s AOD Wants Industry Platform For Native Ads

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VivaKi’s Bertozzi: Video Puts Retargeting In A New Dimension

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Three Essentials For Video Viewability, BrightRoll’s Tod Sacredoti explain

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Private Exchanges Mean Best Of Both Worlds: Vevo’s Carson

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Roku Adding 90+ Channels Every Month

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Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business

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Rovi Wants Advertisers To Slice Audiences In To Small Segments

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