Advertising 2,275

Brand Video Publishers Must Give Advertisers Freedom: Say Media’s Catto

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What Is ‘Programmatic’? Feigenson’s Three Rules

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Black Arrow See Dynamic Ad Insertion Appetite Grow

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WideOrbit Goes Programmatic To Meet ‘Huge’ TV Demand

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MediaVest’s Korenfeld: Addressable TV Ads Need Scale Player

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How Media Agencies Will Be Forced To Change

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Video Ads Must Hit Viewers Early: BPN’s Hiland

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No More Ratecards? Sky’s West On Addressable Ad Pricing

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Video Not Ready For Programmatic Primetime: GroupM’s Wanck

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TouchCast Useful To More Than Just Publishers: Schonfeld

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Video Beats Display, Nearly As Good As TV: comScore’s Fulgoni

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IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry

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Marketers Can Reach ‘Meerkats’ With Mobile: Weather Channel’s Dan Young

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Ooyala Buying Videoplaza To Enhance Video Advertising Breadth

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Videology Opens TV Practice To Make Buying Smarter

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Interstitial Better Than Auto-Play: Jun CEO Mulls New Mobile Ads

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Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman

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Data Is Essential To Programmatic: MediaVest’s Korenfeld

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The DMP Is Evolving Through Identity: Adobe’s Bohra

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Facebook Passes YouTube For Desktop Video: comScore’s Fulgoni

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Teads Sets Sights On IPO After Rebranding

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‘Programmatic Upfronts’ Will Rise: Comcast’s Holmes

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Non-Marketers Hold Key To Programmatic: iProspect’s Adams

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Video Ads Boost TV Campaigns: UM’s Kinniburgh

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HuffPo CEO Aims To Triple Video Inventory To Close Ad Gap

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UK’s Sky Aims For Multi-Platform Sequential Advertising

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YouTube Stars Aide Brand Authenticity: Newcast’s Waugh

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Giant Snack Maker Mondelēz Nets 100 Million Views w/ ‘NowThisNews” Real-Time Collaboration

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Screen Hierarchy Is Being Shattered: SMG’s Fryett

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VOD Ad Prices Frustrate Some UK Buyers: Magna Global’s Oliver

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Three Reasons DMPs Are Kingmakers: Xaxis’ Bidon

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BSkyB Plans Bigger Footprint For ‘AdSmart’ Addressable TV

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Buying TV And Video Improves Campaigns: Amnet’s Hobbs

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Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield

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Joining The Dots Is About To Get Hot: Acxiom’s Howe

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Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin

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Data Gives Agencies Leverage Over Networks: Carat’s Ray

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Nearly Half Of Digital Display Now Sold Programmatically: Magna Global

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‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy

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Converged Video Buying ‘Won’t Happen Overnight’: Mediaocean’s Johnston

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Ad Sales Automation Gaining Agency Favor: Rubicon’s Sears

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Addressable TV Ads Are ‘Holy Grail’: Videology’s Scott Ferber

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Supply Constraint Benefits Video Publishers: Xaxis’ Bidon

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The Weather Channel Forecasts Mobile Engagement

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Adobe’s “Marketing Cloud” Explained

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Nexage, Acquired By Millennial, Thinks Big On Mobile

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Advertising Is Fueling Big Data: Quantcast CEO Feldman

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Reach And Relevance Are Coming Together: Nielsen’s Bradford

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Comcast Acquisition is Powering FreeWheel’s Global Expansion

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Multiple Currencies will Drive Programmatic Video Growth, LiveRail’s Arnstein

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