Advertising 2,275

TubeMogul To Take Cross-Screen Planning Self-Service: Rondon

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The Importance Of Video Ad Measurement, By A+E’s Boykoff

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OTT Activations In Europe Are Catching Up: YuMe’s Hanks

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Sky Aims To Make Non-Linear Go Large, West Says

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Cablevision’s Kristin Dolan: TV Addressability Helping Smaller Advertisers

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AI Is Next Big Thing To Happen To Marketing: PHD CEO Cooper

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FreeWheel Partnering w/ Sky to Grow Addressable TV Ads Across Europe

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Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies

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Carat Rides Out “Pitchapalooza” With $1.8bn In New Business: Doug Ray

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CPG Brands Warming To Programmatic Ads: Xaxis’ Odhams

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RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments

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Kantar, Nielsen Face Off To Upgrade UK TV Measurement

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UK’s Channel 4 Goes Big with Programmatic Offering

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Videology’s Castree on Segmented Market Opportunities

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Euro Publishers Team To Fight US Video Ad Threat: SpotX’s Merwin

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Addressable TV Limited Today, Mainstream Tomorrow: Videology’s Ferber

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Addressable Prospect Looks Different Overseas: INVIDI’s Downey

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No Holy Grail For Measuring Ads Across Screens: Mindshare’s McRae

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Algorithmic Marketing To Virtual Personal Assistants Will Change Game: PHD’s Cooper

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Clypd Will Take SpotX Alliance To Open Market In 2016: CEO Summers

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‘Content Is Humpty Dumpty’: SMG’s Scheppach

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Creatives Left Behind On Addressable Sequencing, Industry Panel Says

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Popular TV Can Fend Off On-Demand Challenge Cable Execs Say

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Content Trumps Frequency For Marketers: Bank of America’s Paskalis

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Internet Advertising will Overtake TV by 2018: ZenithOptimedia’s Barnard Predicts

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UK’s ITV Balances Data Ambition With Brand Heart

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Invidi Will Power Belgian Addressable TV: CEO Downey

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GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV

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Two Minutes And Beyond: The Addressable Future Of TV Ads

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How The Weather Affects Marketers’ Plans, David Clark explains

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Personalized TV Ads ‘The New Holy Grail’, Panel Discusses

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The buyers have their say

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Essence Buy Keeps GroupM A Friend OF Google: Gotlieb:

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Yahoo Rolls Up BrightRoll & Flurry To Make ‘Cross-Screen Graph’

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Publishers Shifting To Improve Experience: Xaxis’ Schlickum

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Addressable TV Saves Advertisers Money: Rentrak’s Livek

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True Ad Personalization Will Never Happen: Modi’s Thissen

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Dynamic Ad Creativity Is Science-Fiction: Nielsen’s Solomon

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Why Out-Of-Context Ads Can Work Best: Xaxis’ Schlickum

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Context And Audience Go Hand-In-Hand: Xaxis’ Beaumier

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Cord-Cutting Is Forcing Smarter TV Ad Offerings: AT&T’s Brown

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Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer

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Experian Gearing To Launch Connected Addressable TV Platform

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More Safeguards Needed For Dynamic Ad Creative: Bank of America’s Paskalis

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Context Of Viewing Still Matters To Ads: Videology’s CEO

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Too Soon For Dynamic Creative Ads: DISH’s Gaynor

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Castree On Videology’s “Sand, Rocks & Boulders”

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Data Will Set Context Free: SMG’s Scheppach

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How Simulmedia Tracks The ROI Of Linear TV: VP Storan

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Two Steps To Scaling Addressable TV Heights: Invision’s Marshall

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