Advertising 2,275

INVIDI Acquired By AT&T/DISH/WPP – Next Stop, Outer Space

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Publishers Suffering ‘Data Leakage’: DashBid CEO Herman

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Adobe’s TubeMogul Acquisition Heralds Ad-Tech Consolidation

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AdTech Execs Support Scheppach’s Run Against Childhood Leukemia

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Addressable Is Drawing Foreign Brands To US TV: Cadreon’s DeHaen

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Scale Is Key To Addressable TV: Neustar’s Dethero

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Programmers Must Protect Pricing In Addressable Surge: SpotX’s Cooke

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Election Sweet Spot Making Addressable Hum, DISH’s Gaynor

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‘Connection Science’ Unlocks The Future Of Identity, Neustar’s Wolfe Pereira Reckons

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Turner Uses Data To Target And Tailor Creative, Strober Says

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Addressable Inertia Not Stopping Advertisers: 4C’s Neuhauser

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Belgium’s Proximus Sees Addressable TV Improving Customer Experience

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TV Companies’ Future Is In Programmatic, MTG’s Bastin Says

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‘Programmatic Guaranteed’ Soothes & Empowers Broadcasters: StickyADS’ Benincasa

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‘Header Bidding 2.0’ Will Help RTB Kill IO: Rubicon’s Mulcahy

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Inside Nielsen’s Quest To Give Publishers Cross-Platform Audience Data

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Brands Need Education On Cross-Device Attribution: OpenX’s Mesa

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BoA Wants Facebook Transparency After Video Metrics Revelations

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Wraparound Ads Blend Impact With Sensitivity: Sublime Skinz Founder

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Sky Enables Dynamic Soccer Ads In Germany: Meininger

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Ooyala Combines Ad-Tech For Higher Publisher Yield: GM Braley

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‘I Invented Header Bidding’: Now O’Kelly Is Making Marketing Programmable

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White Ops’ Tiffany Takes $20m To Take Down Ad Botnet Ringleaders

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Broadcasters Fear Tech Giants: Videology’s Jamboretz

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Sky’s Jamie West Wants To Super-Serve Brands Across Screens, Across Europe

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DataXu’s Catanzaro’s on the Three Flavors Of Programmatic TV

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Is Addressable TV Ready For Prime-Time? A Panel Discusses

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Auto Firms Get 4x ROI From Addressable TV Ads, Experian Says

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Target TV Ads Using Consumers’ Bank Accounts, Cardlytics’ Harter Says

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Publishers Going Off-Deck And Out-Stream, AOL Survey Finds

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Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain

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Experian’s Danaher Wants To Get Beyond Addressable’s Early Adopters

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‘We Invented Outstream’: Teads’ Jim Daily After $47m Fundraising

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Tru Optik Finds Better Ads From Knowing Actual Viewer Behaviour

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Advertisers Must Overcome Addressable TV Sticker Shock: DISH’s Joglekar

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Addressable TV Buying Will Be Unified within Three Years, GroupM’s Bologna, while Cadreon’s DeHaen & Publicis’ Scheppach See Long Road Ahead

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Accordant Squeezes Between Agencies & SaaS Vendors: CEO Muldoon

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Don’t Give Up TV’s Broad Reach: AOL’s Ackerman

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Branding & Performance Are Merging: Light Reaction CEO Walczak

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New Data is Powering TV Advertising: A Beet Leadership Forum on July 26 with DISH Media Sales and Experian Marketing Services

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Is Anyone Taking Responsibility For Dynamic Ad Creative? Flashtalking’s Pamboris Wonders

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How To Cut Through With Facebook Video, By McCann’s Bryan

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Plista CEO Bidon Aims To Scale Native Ads Globally

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Advertisers Are Thieving From Users, Too: Fox’s Marchese

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Clients And Tech Late To Measurement Necessity: Bough, Yaccarino, Jankowski, Ackerman, Ray

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Xaxis’ De Rijk Sees Advanced TV Advertising In Infancy In Asia

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Sky Targets TV Ads Based On Viewers’ Grocery, Other Purchases

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AOL’s Content Team Takes Charge To Clean Up Ads

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‘Go Square’ To Win At Facebook Video: Wibbitz CEO

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Belief In ‘Better Ads’ Is ‘Self-Delusional’: Fox’s Marchese

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