Executive Views

How UK’s ITV Sees Programmatic Future: Amobee’s Jamboretz

The UK’s leading commercial TV broadcaster has upped its commitment to programmatic T...

By Robert Andrews  
Executive Views
Measurement Needs An Upgrade: Innovid’s Hogue
By Robert Andrews  
Executive Views
In-Housing On Agenda At Cannes: Hearts & Science’s New US CEO
By Robert Andrews  
Executive Views
Alliance to Help Kickstart German Addressable: RTL’s Nölke
By Robert Andrews  
Executive Views
RTL’s Adconnect Goes ‘Glocal’ To Power Ads: Coruble
By Robert Andrews  
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Executive Views
Addressability Is Finally Here: Nielsen’s Somaya
By Robert Andrews  
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Executive Views
How Panels Improve Big Data: Nielsen’s Hohman
By Robert Andrews  
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Executive Views
Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella
By Robert Andrews  
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Executive Views
Xandr Has Created a New ‘Community’ Marketplace
By Robert Andrews  
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Executive Views
Omni-Channel Depends On Measurement: Xaxis’ Anderson
By Robert Andrews  
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Executive Views
Local TV Needs Better Measurement: Alphonso’s Chordia
By Robert Andrews  
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Executive Views
IAS CEO Utzschneider Aims At Differentiation, OTT & Platform Support
By Robert Andrews  
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Executive Views
Untold Consequences Of Tech Regulation: GroupM’s Norman
By Robert Andrews  
Executive Views

TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott

The TV ad-buying landscape remains a highly analog business – but, no sooner have dig...

By Robert Andrews  
Executive Views
Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett
By Robert Andrews  
Executive Views
Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing
By Robert Andrews  
Executive Views
Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson
By Robert Andrews  
Executive Views
Are Transparency Woes Coming To TV?: Webbula’s Egeth
By Robert Andrews  
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Executive Views
Coming This Year – Programmatic Linear TV: MediaMath’s Fisher
By Robert Andrews  
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Executive Views
Agencies Can Go Deeper With In-Housing Brands: Publicis’ Lin
By Robert Andrews  
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Executive Views
Smart Agencies Embrace In-Housing: VMLY&R’s Cook
By Robert Andrews  
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Executive Views
How GSK Is In-Housing More Media: Grenz
By Robert Andrews  
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Executive Views
How Addressable Will Scale In 2019: MODI Media’s Cestaro
By Robert Andrews  
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Executive Views
Dynamic Creative Optimization Is Back In Media’s Orbit: MightyHive’s Pete Kim
By Robert Andrews  
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Executive Views
Decline Of News Supply Could Hurt Marketers: GroupM’s Montgomery
By Robert Andrews  
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Executive Views
NBCU, Sky Unify Audience Studio & AdSmart To Tap Global Brands
By Robert Andrews  
Executive Views

Brands Bringing Own Data To The Multi-Graph, Agency Execs Say

In the emerging world of targeted marketing, knowing your customers and prospects is ...

By Robert Andrews  
Executive Views
Beyond Out-Stream – What Teads Did Next: Jim Daily
By Robert Andrews  
Executive Views
Beyond The Last Click: Nielsen’s Krepsik
By Robert Andrews  
Executive Views
Brand Safety Is Better, Prices Must Reflect That: GroupM’s Montgomery
By Robert Andrews  
Executive Views
In-House Or Out? A Spectrum Of Options: MightyHive’s Kim
By Robert Andrews  
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Executive Views
How GroupM Counsels News-Averse Brands: Schiekofer
By Robert Andrews  
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Executive Views
Shared Approach Needed For Addressable: NCC Media’s Ivins
By Robert Andrews  
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Executive Views
Hulu Embraces Automation, Carefully: Fleming
By Robert Andrews  
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Executive Views
OTT Publishers Want Control & Independence: Telaria’s Zagorski
By Robert Andrews  
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Executive Views
Sorrell’s Progress: Combining Creative & Programmatic
By Robert Andrews  
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Executive Views
‘Absurd’ For Advertisers To Shun News: GroupM’s Norman
By Robert Andrews  
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Executive Views
Brand Safety Tools Are Censoring News: Vice’s Delport
By Robert Andrews  
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Executive Views
Addressable Opens TV Ads To The World: Liberty Global’s John Paul
By Robert Andrews  
Executive Views

For Media Buyers, 2019 OTT Means Taking Risks & Streamlining: Publicis Media’s Whitesel

LAS VEGAS — At the recent Beet Retreat, Beet.TV heard several ad industry executives ...

By Robert Andrews  
Executive Views
Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski
By Robert Andrews  
Executive Views
Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell
By Robert Andrews  
Executive Views
Before Scale, Addressable TV Finds Its Place: Alphonso, Sizmek, Beachfront, Innovid Weigh In
By Robert Andrews  
Executive Views
‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss
By Robert Andrews  
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Executive Views
On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In
By Robert Andrews  
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Executive Views
What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss
By Robert Andrews  
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Executive Views
In OTT, What Is ROI? The Whole Value Chain Debates
By Robert Andrews  
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Executive Views
Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss
By Robert Andrews  
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Executive Views
NCC 2.0 Aims To Solve New Fragmentation Era, CEO Pangis Says
By Robert Andrews  
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Executive Views
Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
By Robert Andrews  
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Executive Views
Publishers Taking Ownership Of Video Brand Safety: OpenSlate’s Foyle
By Robert Andrews  
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Executive Views
Live TV Is Getting Automated, Too: Adobe’s Gordon
By Robert Andrews  
Executive Views

How Europe Can Hit Addressable Scale: Grainger, GroupM

LONDON — The UK’s pay-TV company Sky has blazed a trail by serving billions of addres...

By Robert Andrews  
Executive Views
Sky’s Addressable TV Hits Maturity In Time For Comcast/NBCU
By Robert Andrews  
Executive Views
Agencies Deserve Automated TV: Cadent’s Power
By Robert Andrews  
Executive Views
Connecting The Dots To Ad Attribution: FreeWheel’s Rothwell
By Robert Andrews  
Executive Views
Finecast’s Page Mulls A Self-Serve Tool For Agencies & Brands
By Robert Andrews  
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Executive Views
Finding The Right Recipe For International Addressable: Liberty Global’s John Paul
By Robert Andrews  
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Executive Views
Virgin Media Brings Addressable TV To Irish Cable: Kiely
By Robert Andrews  
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Executive Views
Cadent’s Kryszczun On Bridging The UK’s Addressable Gap
By Robert Andrews  
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Executive Views
Addressable TV Evolution Takes Education & Iteration: DISH’s D’Antoni
By Robert Andrews  
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Executive Views
Addressable Ads Sell in Belgium At Up To 4x Standard Rates: SBS’ Quaghebeur
By Robert Andrews  
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Executive Views
UK Broadcasters Coming Together For Addressable TV: Channel 4’s Salmon
By Robert Andrews  
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Executive Views
Australia Is Going Addressable, Too: Think TV’s Portrate
By Robert Andrews  
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Executive Views
Addressable TV Strategy Varies By Country: Viacom’s Kurz
By Robert Andrews  
Executive Views

Ad Agencies Are “Cockroaches, Not Dinosaurs:” Pivotal’s Wieser

If you believe some of the hyperbole, as new ad tech and tools give brands greater ab...

By Robert Andrews  
Executive Views
Experian’s Danaher On Data Marketplace Disruption
By Robert Andrews  
Leading Voices
Don’t Get Stung by Fraudulent Returns This Holiday Season
By Vishal Rai, logoAcellere  
Executive Views
Family Trees & Funnels: Inside Ancestry’s New Marketing Mix
By Robert Andrews  
Analyst Views
Marketing Has A Marketing Problem: Deloitte’s Hatch
By Robert Andrews  
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Executive Views
Criteo’s Roswech Wants To Help Retailers Compete With Amazon’s Ad Might
By Robert Andrews  
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Executive Views
Roku’s Robbins Proves OTT Ad Value With Measurement Partners
By Robert Andrews  
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Executive Views
Reddit’s Wong On How Ads Can Thrive In Communities
By Robert Andrews  
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Executive Views
Retargeting In Russia: OZON.ru Goes Its Own way
By Robert Andrews  
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Executive Views
Innovid Goes Self-Serve, Fully-Measured With iTV Ads
By Robert Andrews  
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Executive Views
Time A Key Component Of Video Viewability: IAS’ Knoll
By Robert Andrews  
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Executive Views
Comcast’s FreeWheel Advises Niche OTTs On Path To Revenue
By Robert Andrews  
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Executive Views
OpenX’s Cadogan Pushes Pedal On Video Growth
By Robert Andrews  
Executive Views

GroupM’s Crockett Sees Improvement In Ad-Tech Practices

COLOGNE — Transparency and fraud issues allowed by ad-tech platforms are now clearing...

By Robert Andrews  
Executive Views
PubMatic’s Klimenko On Three Mid-2018 Mobile Trends
By Robert Andrews  
Executive Views
eBay’s Smith On How The Auction Site Buys Ad-Tech
By Robert Andrews  
Executive Views
Addressable TV Hits A Turning Point: Amobee’s Block
By Robert Andrews  
Executive Views
Privacy Will Force Broadcasters To In-House Platforms: VideoAmp’s Prasad
By Robert Andrews  
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Executive Views
VICE Media’s Delport Accuses DSPs Of Censoring Brand-Safe News
By Robert Andrews  
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Executive Views
News Corp’s Guenther Sees Publishers’ ‘Destiny’ In Flight To Quality
By Robert Andrews  
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Executive Views
Beyond Cookies, Advance Local’s Sutton On Quest For User Identity
By Robert Andrews  
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Executive Views
Raycom’s Pope Leans In to WideOrbit’s Marketplace
By Robert Andrews  
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Leading Voices
Facing the future with fintech
By Marko Elezovic, logoOradian  
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Executive Views
Sorenson Aims For Total Addressability Through Programming Partners
By Robert Andrews  
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Executive Views
TradeDesk’s Crumbling On The Power Of Addressable TV
By Robert Andrews  
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Executive Views
VideoAmp Expands Advanced TV Data Offering with Acquisition of IronGrid
By Robert Andrews  
Executive Views

Sky & Finecast Foresee Strong Addressable Growth

CANNES — Together, they have partnered to raise the bar for addressable TV advertisin...

By Robert Andrews  
Executive Views
Blockchain ‘Will Improve Quality Of Agency Life’: Cannes Panel
By Robert Andrews  
Executive Views
Blockchain Will Be Fast Enough To Manage Digital Ads: IBM’s Rangaiah
By Robert Andrews  
Executive Views
Audience Panels Correct Big Data Errors: Nielsen’s Hohman
By Robert Andrews  
Executive Views
Sky Helps Brands ‘Optimize On The Fly’ – Jamie West explains
By Robert Andrews  
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Executive Views
Finecast’s Astley Aims To Embed Addressable At Agencies And Overseas
By Robert Andrews  
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Executive Views
New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’
By Robert Andrews  
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Executive Views
Adobe’s Eadie On The Reunification Of Media & Creative Agencies
By Robert Andrews  
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Analyst Views
What’s Driving Media M&A: EY’s Media & Entertainment Lead Janet Balis
By Robert Andrews  
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Executive Views
Next Up For Nielsen: Measuring Podcasts
By Robert Andrews  
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Executive Views
IBM Watson’s Seifer On How Agencies Can Embrace Blockchain
By Robert Andrews  
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Executive Views
IBM, Mediaocean Scale Blockchain Offering For Unilever, Other Brands
By Robert Andrews  
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Executive Views
FreeWheel Extends OTT Measurement with Nielsen
By Robert Andrews  
Executive Views

How Pork & Mangos Beckon Advertisers To Blockchain: IBM’s Rangaiah

Blockchain is still early in its life cycle of development – but could soon help adve...

By Robert Andrews  
Executive Views
Combined Video Measurement A ‘Game-Changer’ For Dentsu Aegis
By Robert Andrews  
Executive Views
605’s Tatta Goes ‘Full-Funnel’ On TV Ad Measurement
By Robert Andrews  
Executive Views
Tru Optik’s Swanston On 8x Advanced TV Growth
By Robert Andrews  
Executive Views
Wavemaker’s Smith Has A Recipe To Make The Future
By Robert Andrews  
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Executive Views
Ad-Tech Is Complex & Over-Engineered: Wavemaker’s Korenfeld
By Robert Andrews  
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Executive Views
DoubleVerify CEO Gatinella On The Growth Of Brand Safety Measurement
By Robert Andrews  
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