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Executive Views
Addressability Is Finally Here: Nielsen’s Somaya
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Executive Views
How Panels Improve Big Data: Nielsen’s Hohman
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Executive Views
Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella
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Executive Views
Xandr Has Created a New ‘Community’ Marketplace
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Executive Views
Omni-Channel Depends On Measurement: Xaxis’ Anderson
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Executive Views
Local TV Needs Better Measurement: Alphonso’s Chordia
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Executive Views
IAS CEO Utzschneider Aims At Differentiation, OTT & Platform Support
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Executive Views
Untold Consequences Of Tech Regulation: GroupM’s Norman
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Executive Views
Coming This Year – Programmatic Linear TV: MediaMath’s Fisher
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Executive Views
Agencies Can Go Deeper With In-Housing Brands: Publicis’ Lin
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Executive Views
Smart Agencies Embrace In-Housing: VMLY&R’s Cook
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Executive Views
How GSK Is In-Housing More Media: Grenz
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Executive Views
How Addressable Will Scale In 2019: MODI Media’s Cestaro
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Executive Views
Dynamic Creative Optimization Is Back In Media’s Orbit: MightyHive’s Pete Kim
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Executive Views
Decline Of News Supply Could Hurt Marketers: GroupM’s Montgomery
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Executive Views
NBCU, Sky Unify Audience Studio & AdSmart To Tap Global Brands
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Executive Views
How GroupM Counsels News-Averse Brands: Schiekofer
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Executive Views
Shared Approach Needed For Addressable: NCC Media’s Ivins
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Executive Views
Hulu Embraces Automation, Carefully: Fleming
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Executive Views
OTT Publishers Want Control & Independence: Telaria’s Zagorski
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Executive Views
Sorrell’s Progress: Combining Creative & Programmatic
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Executive Views
‘Absurd’ For Advertisers To Shun News: GroupM’s Norman
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Executive Views
Brand Safety Tools Are Censoring News: Vice’s Delport
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Executive Views
Addressable Opens TV Ads To The World: Liberty Global’s John Paul
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Executive Views
On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In
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Executive Views
What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss
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Executive Views
In OTT, What Is ROI? The Whole Value Chain Debates
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Executive Views
Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss
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Executive Views
NCC 2.0 Aims To Solve New Fragmentation Era, CEO Pangis Says
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Executive Views
Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
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Executive Views
Publishers Taking Ownership Of Video Brand Safety: OpenSlate’s Foyle
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Executive Views
Live TV Is Getting Automated, Too: Adobe’s Gordon
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Executive Views
Finding The Right Recipe For International Addressable: Liberty Global’s John Paul
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Executive Views
Virgin Media Brings Addressable TV To Irish Cable: Kiely
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Executive Views
Cadent’s Kryszczun On Bridging The UK’s Addressable Gap
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Executive Views
Addressable TV Evolution Takes Education & Iteration: DISH’s D’Antoni
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Executive Views
Addressable Ads Sell in Belgium At Up To 4x Standard Rates: SBS’ Quaghebeur
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Executive Views
UK Broadcasters Coming Together For Addressable TV: Channel 4’s Salmon
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Executive Views
Australia Is Going Addressable, Too: Think TV’s Portrate
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Executive Views
Addressable TV Strategy Varies By Country: Viacom’s Kurz
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Executive Views
Criteo’s Roswech Wants To Help Retailers Compete With Amazon’s Ad Might
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Executive Views
Roku’s Robbins Proves OTT Ad Value With Measurement Partners
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Executive Views
Reddit’s Wong On How Ads Can Thrive In Communities
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Executive Views
Retargeting In Russia: OZON.ru Goes Its Own way
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Executive Views
Innovid Goes Self-Serve, Fully-Measured With iTV Ads
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Executive Views
Time A Key Component Of Video Viewability: IAS’ Knoll
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Executive Views
Comcast’s FreeWheel Advises Niche OTTs On Path To Revenue
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Executive Views
OpenX’s Cadogan Pushes Pedal On Video Growth
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Executive Views
VICE Media’s Delport Accuses DSPs Of Censoring Brand-Safe News
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Executive Views
News Corp’s Guenther Sees Publishers’ ‘Destiny’ In Flight To Quality
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Executive Views
Beyond Cookies, Advance Local’s Sutton On Quest For User Identity
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Executive Views
Raycom’s Pope Leans In to WideOrbit’s Marketplace
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Leading Voices
Facing the future with fintech
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Executive Views
Sorenson Aims For Total Addressability Through Programming Partners
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Executive Views
TradeDesk’s Crumbling On The Power Of Addressable TV
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Executive Views
VideoAmp Expands Advanced TV Data Offering with Acquisition of IronGrid
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Executive Views
Finecast’s Astley Aims To Embed Addressable At Agencies And Overseas
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Executive Views
New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’
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Executive Views
Adobe’s Eadie On The Reunification Of Media & Creative Agencies
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Analyst Views
What’s Driving Media M&A: EY’s Media & Entertainment Lead Janet Balis
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Executive Views
Next Up For Nielsen: Measuring Podcasts
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Executive Views
IBM Watson’s Seifer On How Agencies Can Embrace Blockchain
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Executive Views
IBM, Mediaocean Scale Blockchain Offering For Unilever, Other Brands
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Executive Views
FreeWheel Extends OTT Measurement with Nielsen
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Executive Views
Ad-Tech Is Complex & Over-Engineered: Wavemaker’s Korenfeld
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Executive Views
DoubleVerify CEO Gatinella On The Growth Of Brand Safety Measurement
Companies in Advertising 662