Addressable TV 208

It’s Not TV Or Digital, It’s Video: AT&T AdWorks’ Dunsche

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How Addressability Will Change TV Ads: 4C’s Neuhauser

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Sky Aims To Capitalize On German Online Soccer Demand: Meininger

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Addressable TV May Not Take Off Everywhere: RTÉ’s Mullen

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TV-Synced Digital Ads Next Best To Addressable TV: IPG’s Stoller

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Cadreon’s Kumar Sees ‘Advanced TV’ Solving Measurement

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4C Insights Acquires Teletrax to Drive Addressable TV Ad Decisioning

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Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach

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Addressable TV Can Unleash TV Ad Creativity

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A Down UpFront Means an Upside for Addressable TV: SMG’s Scheppach

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Addressable TV Needs Standards: Modi’s Jamie Power

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TV Operators Holding Back Addressable Dreams: SMG’s Scheppach

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The Transformation of Television Advertising via Addressable is Inevitable, Videology’s Castree

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Cisco Boxes Clever With New STB Technology

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Adobe Relaunches “Auditude,” Integrated w/ company’s DMP

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AdTech Banker Kawaja: Video Ad Platforms Need To Differentiate

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Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan

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MediaVest Wants National Scale From Addressable TV

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Programmatic TV Is A Hard Sell: SMG’s Scheppach

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Video First, TV Later: Digitas’ Zaben

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No Addressable TV Until Business Changes: Vertere’s Hanlon

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‘Addressable TV Will Take Off In 2015’: SMG’s Scheppach

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MediaVest’s Korenfeld: Addressable TV Ads Need Scale Player

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No More Ratecards? Sky’s West On Addressable Ad Pricing

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UK’s Sky Aims For Multi-Platform Sequential Advertising

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BSkyB Plans Bigger Footprint For ‘AdSmart’ Addressable TV

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Addressable TV Ads Are ‘Holy Grail’: Videology’s Scott Ferber

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Simulmedia’s Morgan: TV Finally Embracing Ad Tech

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Canoe Catches A Wave After VOD Ad Pivot

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Black Arrow Wants Cable Co’s To Monetize All Screens

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GroupM’s Modi Media Hones In On TV Targeting

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Scripps Sets Out To Softly Sync Its Divided Channels

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Mindshare’s Johnston: IPTV Heralds Video Opportunity

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Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic

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Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth

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Ad Delivery Is Everything: Mediaocean’s Palmer

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ZenithOptimedia Trying To Overcome Addressability Fragmentation

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The Search For Standards For Addressable Ads

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Advertisers Must Harness Long-Term Data: InMobi’s Cordero

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TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan

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Programmatic TV Is Years Away: Simulmedia’s Morgan

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‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman

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Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads

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Videology CEO: 2014 Is The Year Of Addressable TV Ads

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Simulmedia’s Morgan: TV Can Make $30bn By Optimizing Ads

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Tuning Data Brings ‘True Commercial Ratings’ To Digital Ads

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Kantar’s Breheney Sees Mixed Uses For TV Tuning Data

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Videology’s Astley: Videos Are Advertisers’ ‘Blank Canvas’

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Turn’s Balabanian: Multi-Platform Addressable Ads Are Here

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Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’

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