Addressable TV 208

Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos

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Sky’s Hopes To Retain Its Place In Ad Lifecycle With Smart Analytics

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Banks Follow Autos To Addressable TV: Modi’s Thissen

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Invidi’s Addressable Horizons Expanding Fast: CEO Downey

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TV Will Start Looking Like Internet: FreeWheel’s Rothwell

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Alphonso’s Chordia On ‘Insane’ Targeting Possibilities

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Sky’s AdVance Connects Ad Ops Across Screens: West

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Future Of Marketing Is Real-Time Addressability: SMG’s Glucklich

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VideoAmp Uses VC Round To Fuel Cross-Screen Ad Tech Sales In 2016

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TubeMogul To Take Cross-Screen Planning Self-Service: Rondon

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The Importance Of Video Ad Measurement, By A+E’s Boykoff

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Sky Aims To Make Non-Linear Go Large, West Says

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Cablevision’s Kristin Dolan: TV Addressability Helping Smaller Advertisers

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FreeWheel Partnering w/ Sky to Grow Addressable TV Ads Across Europe

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Addressable TV Limited Today, Mainstream Tomorrow: Videology’s Ferber

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Addressable Prospect Looks Different Overseas: INVIDI’s Downey

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Clypd Will Take SpotX Alliance To Open Market In 2016: CEO Summers

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Creatives Left Behind On Addressable Sequencing, Industry Panel Says

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Content Trumps Frequency For Marketers: Bank of America’s Paskalis

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UK’s ITV Balances Data Ambition With Brand Heart

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Invidi Will Power Belgian Addressable TV: CEO Downey

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GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV

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Two Minutes And Beyond: The Addressable Future Of TV Ads

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Personalized TV Ads ‘The New Holy Grail’, Panel Discusses

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The buyers have their say

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Addressable TV Saves Advertisers Money: Rentrak’s Livek

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True Ad Personalization Will Never Happen: Modi’s Thissen

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Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer

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Experian Gearing To Launch Connected Addressable TV Platform

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Too Soon For Dynamic Creative Ads: DISH’s Gaynor

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Two Steps To Scaling Addressable TV Heights: Invision’s Marshall

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TV Ad Super-Targeting Is Ready To Scale: Eyeview CEO

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Programmatic Is Not Addressable: DISH’s Gaynor

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TubeMogul Aims For Broader Data, Addressable TV: Rondon

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Advertisers Can Value Campaign Inventory: SpotX’s Cooke

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SMG Triples Addressable TV Business, EVP Scheppach

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‘Creative Versioning’ For TV Ads Is Here And Now: GroupM’s Gotlieb

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Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s

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UK’s Sky Announces Multi-Platform Ad Targeting

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What Price The Data That Fuels TV Revolution?

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Mike Bologna’s Three Prerequisites For Addressability

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Will Content Costs Will Force Netflix To Run Ads?

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Addressable TV Ad Spend Up 3x: SMG’s Scheppach

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Addressable TV Is Here, Now And Small: IPG’s Bayer

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Future Of OTT TV Ads Is Better Engagement: Roku’s Rosenberg

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Dish Opens Up Addressable TV To Real-Time Bids

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The Challenges In The Road To Targeted TV Ads

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Media Measurement Is Broken: GroupM’s Gotlieb

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Rates Trump Fraud Amongst TV Firms’ Concerns: Operative Research

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Eyeview Offers Addressable TV Ads with Cablevision, DISH Inventory & Programmatic TV w/ Clypd and WideOrbit

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