Addressable TV 208

Measurement Fragmentation Inhibits Global Addressable Ad Roll-Out: MTM’s Watts

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Programmers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat

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Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency

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Petabytes Of Data Power Cross-Screen Ads: DataXu’s Catanzaro

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Future Ads Will Blend Art & Science, Says Eyeview’s Barber

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How Experian Helped Toyota Track Drivers, From TV To Showroom

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OMD’s Mendonça Weighs Addressable ‘Holy Grail’ And EU Prviacy

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Renault Will Shift To Addressable TV Ads By 2019

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How OMD’s Cuthbert Delivers In ‘The Age Of Addressability’

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How BoA Won With Addressable TV: SVP Deming Explains

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Addressable TV Innovation Will Start in Europe, Invidi’s CEO Dave Downey

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On Addressable TV Execs’ Wishlist: Standards And Scale

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Three Trends In Addressable’s 2×2 Roadmap, Acxiom’s Schmitt Sees

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Netflix Will Beat Cable To Mass Addressable: Vertere’s Hanlon

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Liberty Global Empowers Broadcasters For Addressable TV, John Paul Says

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UK Leads The World In Addressable TV: RTL’s Nöelke

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Sky Taking Viacom’s Channel 5 Addressable In The New Year, Exec West Says

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Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero

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Half Of TV Ads Could Be Addressable, GroupM’s Nielsen Thinks

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INVIDI’s ‘Addressability In The Sky’ Excites 605’s Dolan

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Acxiom’s Schmitt On Porting Online Campaigns To TV

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INVIDI Buys GroupM A Place At Addressable’s Table: Gottlieb

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Consultant Prohaska: Addressable TV No Longer Just Theory

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‘Satellite Switching’ Could Beam Down Nationwide Addressability: INVIDI’s Downey

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INVIDI Acquired By AT&T/DISH/WPP – Next Stop, Outer Space

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Addressable Is Drawing Foreign Brands To US TV: Cadreon’s DeHaen

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Scale Is Key To Addressable TV: Neustar’s Dethero

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Election Sweet Spot Making Addressable Hum, DISH’s Gaynor

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Addressable Inertia Not Stopping Advertisers: 4C’s Neuhauser

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Belgium’s Proximus Sees Addressable TV Improving Customer Experience

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Sky Enables Dynamic Soccer Ads In Germany: Meininger

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Sky’s Jamie West Wants To Super-Serve Brands Across Screens, Across Europe

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DataXu’s Catanzaro’s on the Three Flavors Of Programmatic TV

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Is Addressable TV Ready For Prime-Time? A Panel Discusses

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Auto Firms Get 4x ROI From Addressable TV Ads, Experian Says

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Target TV Ads Using Consumers’ Bank Accounts, Cardlytics’ Harter Says

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Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain

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Experian’s Danaher Wants To Get Beyond Addressable’s Early Adopters

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Tru Optik Finds Better Ads From Knowing Actual Viewer Behaviour

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Advertisers Must Overcome Addressable TV Sticker Shock: DISH’s Joglekar

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Addressable TV Buying Will Be Unified within Three Years, GroupM’s Bologna, while Cadreon’s DeHaen & Publicis’ Scheppach See Long Road Ahead

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Sky Targets TV Ads Based On Viewers’ Grocery, Other Purchases

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Attribution Will Make Addressable TV ROI Clear: comScore’s Wilson

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Invidi’s Kubin Sees Addressable TV At A Tipping Point

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Britain’s Sky with Ad-Tech Partners to Go Global, West Says

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Invidi’s Di Blasio Aims For ‘All-Glass’ Decisioning By Q4

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Direct-Response TV Will Get Specific: Publicis’ Bertozzi

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Xaxis’ Schlickum Sees TV As Fuel For Online Ads, Not Vice Versa

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Sky Has Served Three Billion Addressable TV Ads

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Opera Mediaworks Uses Mobile To Enhance AT&T TV Ad Buys

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