Addressable TV 208

Alliance to Help Kickstart German Addressable: RTL’s Nölke

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RTL’s Adconnect Goes ‘Glocal’ To Power Ads: Coruble

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Addressability Is Finally Here: Nielsen’s Somaya

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Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing

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Shared Approach Needed For Addressable: NCC Media’s Ivins

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Addressable Opens TV Ads To The World: Liberty Global’s John Paul

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For Media Buyers, 2019 OTT Means Taking Risks & Streamlining: Publicis Media’s Whitesel

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Before Scale, Addressable TV Finds Its Place: Alphonso, Sizmek, Beachfront, Innovid Weigh In

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‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss

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On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In

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What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss

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In OTT, What Is ROI? The Whole Value Chain Debates

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Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss

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NCC 2.0 Aims To Solve New Fragmentation Era, CEO Pangis Says

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Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer

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How Europe Can Hit Addressable Scale: Grainger, GroupM

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Sky’s Addressable TV Hits Maturity In Time For Comcast/NBCU

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Agencies Deserve Automated TV: Cadent’s Power

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Finding The Right Recipe For International Addressable: Liberty Global’s John Paul

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Virgin Media Brings Addressable TV To Irish Cable: Kiely

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Cadent’s Kryszczun On Bridging The UK’s Addressable Gap

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Addressable Ads Sell in Belgium At Up To 4x Standard Rates: SBS’ Quaghebeur

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UK Broadcasters Coming Together For Addressable TV: Channel 4’s Salmon

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Australia Is Going Addressable, Too: Think TV’s Portrate

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Addressable TV Strategy Varies By Country: Viacom’s Kurz

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Experian’s Danaher On Data Marketplace Disruption

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Family Trees & Funnels: Inside Ancestry’s New Marketing Mix

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Reddit’s Wong On How Ads Can Thrive In Communities

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Comcast’s FreeWheel Advises Niche OTTs On Path To Revenue

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Addressable TV Hits A Turning Point: Amobee’s Block

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Raycom’s Pope Leans In to WideOrbit’s Marketplace

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Sorenson Aims For Total Addressability Through Programming Partners

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TradeDesk’s Crumbling On The Power Of Addressable TV

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Sky & Finecast Foresee Strong Addressable Growth

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Sky Helps Brands ‘Optimize On The Fly’ – Jamie West explains

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Finecast’s Astley Aims To Embed Addressable At Agencies And Overseas

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Tru Optik’s Swanston On 8x Advanced TV Growth

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Viacom Joins List Of FreeWheel Partners: Comcast’s Clark

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On Tip Of An Iceberg, Cadreon’s Schmidt Pushes Advanced TV Forward

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Addressable TV Puts Marketing “On Steroids”: GroupM’s Gotlieb Outlines Global Roll-out

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WPP’s New Finecast to be Global, Advanced TV Ecosystem

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Car Ads Run Like ‘Wildfire’ On Addressable Sling: DISH’s Lowy

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Jakob Nielsen Wants GroupM’s Finecast To Become TV Industry ‘Ecosystem’

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Beyond The Tipping Point, OTT Ads Are Exploding: dataxu’s Tellefsen

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With Charter Deal, 605’s Tatta Sees TV Targeting Rise Nationally

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Addressable TV Market Will Double This Year, Troiano Says

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Britain’s Sky is Building ‘Common Addressable TV Currency’ With Rival Virgin

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UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV

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Matter More’s Murtos Wants More Time For Addressable

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With Next TV Upfront, Addressable TV is Hitting Scale: one2one Media’s Power

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