Executive Views

Alliance to Help Kickstart German Addressable: RTL’s Nölke

Advanced and addressable TV advertising capabilities give programmers and advertisers...

By Robert Andrews  
Executive Views
RTL’s Adconnect Goes ‘Glocal’ To Power Ads: Coruble
By Robert Andrews  
Executive Views
Addressability Is Finally Here: Nielsen’s Somaya
By Robert Andrews  
Executive Views
Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing
By Robert Andrews  
Executive Views
How Addressable Will Scale In 2019: MODI Media’s Cestaro
By Robert Andrews  
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Executive Views
NBCU, Sky Unify Audience Studio & AdSmart To Tap Global Brands
By Robert Andrews  
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Executive Views
Shared Approach Needed For Addressable: NCC Media’s Ivins
By Robert Andrews  
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Executive Views
Addressable Opens TV Ads To The World: Liberty Global’s John Paul
By Robert Andrews  
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Executive Views
For Media Buyers, 2019 OTT Means Taking Risks & Streamlining: Publicis Media’s Whitesel
By Robert Andrews  
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Executive Views
Before Scale, Addressable TV Finds Its Place: Alphonso, Sizmek, Beachfront, Innovid Weigh In
By Robert Andrews  
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Executive Views
‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss
By Robert Andrews  
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Executive Views
On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In
By Robert Andrews  
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Executive Views
What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss
By Robert Andrews  
Executive Views

In OTT, What Is ROI? The Whole Value Chain Debates

SAN JUAN — For decades, the notion of return on investment from TV ads has been ironi...

By Robert Andrews  
Executive Views
Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss
By Robert Andrews  
Executive Views
NCC 2.0 Aims To Solve New Fragmentation Era, CEO Pangis Says
By Robert Andrews  
Executive Views
Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
By Robert Andrews  
Executive Views
How Europe Can Hit Addressable Scale: Grainger, GroupM
By Robert Andrews  
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Executive Views
Sky’s Addressable TV Hits Maturity In Time For Comcast/NBCU
By Robert Andrews  
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Executive Views
Agencies Deserve Automated TV: Cadent’s Power
By Robert Andrews  
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Executive Views
Finecast’s Page Mulls A Self-Serve Tool For Agencies & Brands
By Robert Andrews  
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Executive Views
Finding The Right Recipe For International Addressable: Liberty Global’s John Paul
By Robert Andrews  
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Executive Views
Virgin Media Brings Addressable TV To Irish Cable: Kiely
By Robert Andrews  
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Executive Views
Cadent’s Kryszczun On Bridging The UK’s Addressable Gap
By Robert Andrews  
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Executive Views
Addressable TV Evolution Takes Education & Iteration: DISH’s D’Antoni
By Robert Andrews  
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Executive Views
Addressable Ads Sell in Belgium At Up To 4x Standard Rates: SBS’ Quaghebeur
By Robert Andrews  
Executive Views

UK Broadcasters Coming Together For Addressable TV: Channel 4’s Salmon

It is now a decade since UK competition authorities prohibited Project Kangaroo, a pr...

By Robert Andrews  
Executive Views
Australia Is Going Addressable, Too: Think TV’s Portrate
By Robert Andrews  
Executive Views
Addressable TV Strategy Varies By Country: Viacom’s Kurz
By Robert Andrews  
Executive Views
Experian’s Danaher On Data Marketplace Disruption
By Robert Andrews  
Executive Views
Family Trees & Funnels: Inside Ancestry’s New Marketing Mix
By Robert Andrews  
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Executive Views
Reddit’s Wong On How Ads Can Thrive In Communities
By Robert Andrews  
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Executive Views
Comcast’s FreeWheel Advises Niche OTTs On Path To Revenue
By Robert Andrews  
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Executive Views
Addressable TV Hits A Turning Point: Amobee’s Block
By Robert Andrews  
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Executive Views
Raycom’s Pope Leans In to WideOrbit’s Marketplace
By Robert Andrews  
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Executive Views
Sorenson Aims For Total Addressability Through Programming Partners
By Robert Andrews  
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Executive Views
TradeDesk’s Crumbling On The Power Of Addressable TV
By Robert Andrews  
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Executive Views
Sky & Finecast Foresee Strong Addressable Growth
By Robert Andrews  
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Executive Views
Sky Helps Brands ‘Optimize On The Fly’ – Jamie West explains
By Robert Andrews  
Executive Views

Finecast’s Astley Aims To Embed Addressable At Agencies And Overseas

CANNES — The addressable TV company GroupM established to tackle the challenge of cro...

By Robert Andrews  
Analyst Views
What’s Driving Media M&A: EY’s Media & Entertainment Lead Janet Balis
By Robert Andrews  
Executive Views
Tru Optik’s Swanston On 8x Advanced TV Growth
By Robert Andrews  
Executive Views
Viacom Joins List Of FreeWheel Partners: Comcast’s Clark
By Robert Andrews  
Executive Views
On Tip Of An Iceberg, Cadreon’s Schmidt Pushes Advanced TV Forward
By Robert Andrews  
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Executive Views
Addressable TV Puts Marketing “On Steroids”: GroupM’s Gotlieb Outlines Global Roll-out
By Robert Andrews  
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Executive Views
WPP’s New Finecast to be Global, Advanced TV Ecosystem
By Robert Andrews  
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Executive Views
Car Ads Run Like ‘Wildfire’ On Addressable Sling: DISH’s Lowy
By Robert Andrews  
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Executive Views
Jakob Nielsen Wants GroupM’s Finecast To Become TV Industry ‘Ecosystem’
By Robert Andrews  
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Executive Views
Beyond The Tipping Point, OTT Ads Are Exploding: dataxu’s Tellefsen
By Robert Andrews  
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Executive Views
With Charter Deal, 605’s Tatta Sees TV Targeting Rise Nationally
By Robert Andrews  
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Executive Views
Addressable TV Market Will Double This Year, Troiano Says
By Robert Andrews  
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Executive Views
Britain’s Sky is Building ‘Common Addressable TV Currency’ With Rival Virgin
By Robert Andrews  
Executive Views

UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV

In the UK pay-TV market, they are two fierce rivals. But now satellite operator Sky a...

By Robert Andrews  
Executive Views
Matter More’s Murtos Wants More Time For Addressable
By Robert Andrews  
Executive Views
With Next TV Upfront, Addressable TV is Hitting Scale: one2one Media’s Power
By Robert Andrews  
Executive Views
Measurement Fragmentation Inhibits Global Addressable Ad Roll-Out: MTM’s Watts
By Robert Andrews  
Executive Views
Programmers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat
By Robert Andrews  
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Executive Views
Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency
By Robert Andrews  
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Executive Views
Petabytes Of Data Power Cross-Screen Ads: DataXu’s Catanzaro
By Robert Andrews  
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Executive Views
Future Ads Will Blend Art & Science, Says Eyeview’s Barber
By Robert Andrews  
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Executive Views
How Experian Helped Toyota Track Drivers, From TV To Showroom
By Robert Andrews  
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Executive Views
OMD’s Mendonça Weighs Addressable ‘Holy Grail’ And EU Prviacy
By Robert Andrews  
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Executive Views
Renault Will Shift To Addressable TV Ads By 2019
By Robert Andrews  
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Executive Views
How OMD’s Cuthbert Delivers In ‘The Age Of Addressability’
By Robert Andrews  
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Executive Views
How BoA Won With Addressable TV: SVP Deming Explains
By Robert Andrews  
Executive Views

Addressable TV Innovation Will Start in Europe, Invidi’s CEO Dave Downey

MIAMI — In the future, advertisers could reach individual households with customized,...

By Robert Andrews  
Executive Views
On Addressable TV Execs’ Wishlist: Standards And Scale
By Robert Andrews  
Executive Views
Three Trends In Addressable’s 2×2 Roadmap, Acxiom’s Schmitt Sees
By Robert Andrews  
Executive Views
Netflix Will Beat Cable To Mass Addressable: Vertere’s Hanlon
By Robert Andrews  
Executive Views
Liberty Global Empowers Broadcasters For Addressable TV, John Paul Says
By Robert Andrews  
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Executive Views
UK Leads The World In Addressable TV: RTL’s Nöelke
By Robert Andrews  
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Executive Views
Sky Taking Viacom’s Channel 5 Addressable In The New Year, Exec West Says
By Robert Andrews  
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Executive Views
Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero
By Robert Andrews  
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Executive Views
Half Of TV Ads Could Be Addressable, GroupM’s Nielsen Thinks
By Robert Andrews  
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Executive Views
INVIDI’s ‘Addressability In The Sky’ Excites 605’s Dolan
By Robert Andrews  
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Executive Views
Acxiom’s Schmitt On Porting Online Campaigns To TV
By Robert Andrews  
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Executive Views
INVIDI Buys GroupM A Place At Addressable’s Table: Gottlieb
By Robert Andrews  
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Executive Views
Consultant Prohaska: Addressable TV No Longer Just Theory
By Robert Andrews  
Executive Views

‘Satellite Switching’ Could Beam Down Nationwide Addressability: INVIDI’s Downey

MIAMI — If you thought advertising technology was becoming like rocket science, you m...

By Robert Andrews  
Executive Views
INVIDI Acquired By AT&T/DISH/WPP – Next Stop, Outer Space
By Robert Andrews  
Executive Views
Addressable Is Drawing Foreign Brands To US TV: Cadreon’s DeHaen
By Robert Andrews  
Executive Views
Scale Is Key To Addressable TV: Neustar’s Dethero
By Robert Andrews  
Executive Views
Election Sweet Spot Making Addressable Hum, DISH’s Gaynor
By Robert Andrews  
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Executive Views
Addressable Inertia Not Stopping Advertisers: 4C’s Neuhauser
By Robert Andrews  
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Executive Views
Belgium’s Proximus Sees Addressable TV Improving Customer Experience
By Robert Andrews  
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Executive Views
Sky Enables Dynamic Soccer Ads In Germany: Meininger
By Robert Andrews  
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Executive Views
Sky’s Jamie West Wants To Super-Serve Brands Across Screens, Across Europe
By Robert Andrews  
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Executive Views
DataXu’s Catanzaro’s on the Three Flavors Of Programmatic TV
By Robert Andrews  
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Executive Views
Is Addressable TV Ready For Prime-Time? A Panel Discusses
By Robert Andrews  
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Executive Views
Auto Firms Get 4x ROI From Addressable TV Ads, Experian Says
By Robert Andrews  
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Executive Views
Target TV Ads Using Consumers’ Bank Accounts, Cardlytics’ Harter Says
By Robert Andrews  
Executive Views

Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain

Ad agencies know that old-style TV measurement panels are not sufficient to support t...

By Robert Andrews  
Executive Views
Experian’s Danaher Wants To Get Beyond Addressable’s Early Adopters
By Robert Andrews  
Executive Views
Tru Optik Finds Better Ads From Knowing Actual Viewer Behaviour
By Robert Andrews  
Executive Views
Advertisers Must Overcome Addressable TV Sticker Shock: DISH’s Joglekar
By Robert Andrews  
Executive Views
Addressable TV Buying Will Be Unified within Three Years, GroupM’s Bologna, while Cadreon’s DeHaen & Publicis’ Scheppach See Long Road Ahead
By Robert Andrews  
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Executive Views
Sky Targets TV Ads Based On Viewers’ Grocery, Other Purchases
By Robert Andrews  
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Executive Views
Attribution Will Make Addressable TV ROI Clear: comScore’s Wilson
By Robert Andrews  
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Executive Views
Invidi’s Kubin Sees Addressable TV At A Tipping Point
By Robert Andrews  
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Executive Views
Britain’s Sky with Ad-Tech Partners to Go Global, West Says
By Robert Andrews  
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Executive Views
Invidi’s Di Blasio Aims For ‘All-Glass’ Decisioning By Q4
By Robert Andrews  
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Executive Views
Direct-Response TV Will Get Specific: Publicis’ Bertozzi
By Robert Andrews  
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Executive Views
Xaxis’ Schlickum Sees TV As Fuel For Online Ads, Not Vice Versa
By Robert Andrews  
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Executive Views
Sky Has Served Three Billion Addressable TV Ads
By Robert Andrews  
Executive Views

Opera Mediaworks Uses Mobile To Enhance AT&T TV Ad Buys

Almost five months in to a partnership in which AT&T is helping TV advertisers re...

By Robert Andrews  
Executive Views
‘Crawl, Walk And Run’ To Meet Dynamic Ad Challenges: Carat, Eyeview, Flite
By Robert Andrews  
Executive Views
Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos
By Robert Andrews  
Executive Views
Sky’s Hopes To Retain Its Place In Ad Lifecycle With Smart Analytics
By Robert Andrews  
Executive Views
Banks Follow Autos To Addressable TV: Modi’s Thissen
By Robert Andrews  
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Executive Views
Invidi’s Addressable Horizons Expanding Fast: CEO Downey
By Robert Andrews  
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Executive Views
TV Will Start Looking Like Internet: FreeWheel’s Rothwell
By Robert Andrews  
Companies in Addressable TV 135