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Advertising
Ad targeting
Ad targeting
6
‘Silver streamers’ hold the key to ad-supported TV
By
Robert Andrews
20th March 2023
Editorial context drives enhanced advertising attention
By
Map Writer
7th June 2022
What is attention-based advertising?
By
David Pidgeon
20th April 2022
What to know about contextual ad targeting
By
David Pidgeon
24th February 2022
What comes after the cookie?
By
David Pidgeon
11th January 2022
Why Mastercard believes brands should embrace publishers
By
Raja Rajamannar
10th November 2021