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Executive Views
Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing
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Executive Views
Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson
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Executive Views
Beyond The Last Click: Nielsen’s Krepsik
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Executive Views
In OTT, What Is ROI? The Whole Value Chain Debates
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Executive Views
Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
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Executive Views
Connecting The Dots To Ad Attribution: FreeWheel’s Rothwell
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Executive Views
Roku’s Robbins Proves OTT Ad Value With Measurement Partners
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Executive Views
Innovid Goes Self-Serve, Fully-Measured With iTV Ads
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Executive Views
DoubleVerify CEO Gatinella On The Growth Of Brand Safety Measurement
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Executive Views
NBCUniversal’s “CFlight” Will Prove Missing 15% Of Viewing: Molen
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Executive Views
Is ACR The Future Of TV Currency? Sequent’s Spaeth Thinks So
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Executive Views
NBC’s Rosen Wants An Upgrade For Cross-Screen Measurement
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Executive Views
Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian
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Executive Views
Cross-Screen Measurement Will Tempt OTT Spenders: one2one’s Power
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Executive Views
Nielsen Enables Easier Measurement Of Netflix Consumption: Abcarian
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Executive Views
Nielsen’s Maran Sees Brands Striving For Long-Term Measurement
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Executive Views
Measurement Fragmentation Inhibits Global Addressable Ad Roll-Out: MTM’s Watts
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Executive Views
Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown
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Executive Views
Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement
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Executive Views
Census-Level TV Data Begins To Go Global: Kantar’s Swadley
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Executive Views
UK Close To Picking Hybrid TV Measurement Supplier
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Executive Views
Inside Nielsen’s Quest To Give Publishers Cross-Platform Audience Data
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Executive Views
Clients And Tech Late To Measurement Necessity: Bough, Yaccarino, Jankowski, Ackerman, Ray
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Executive Views
How comScore Clients Demand Deduplicated Measurement
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Executive Views
Innovid Measures Snapchat’s Vertical Videos For Brands
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Executive Views
Meredith Advertisers Can Measure Live, Real-World Results
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Executive Views
Nielsen Onboarding TAM As Measurement Wars Heat Up
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Executive Views
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement
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Executive Views
Rentrak’s Livek Relishes Advanced TV Targeting With comScore
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Executive Views
Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio
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Executive Views
YuMe’s DSP Joins Stack For Programmatic Boom
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Executive Views
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
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Executive Views
Keep Measurement Simple: OMD’s Winkler
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Executive Views
Media Measurement Is Broken: GroupM’s Gotlieb
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Executive Views
Common Measurement Is A Smokescreen: FreeWheel’s Heller
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Executive Views
Cadreon’s Kumar Sees ‘Advanced TV’ Solving Measurement
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Executive Views
Nielsen Bakes Measurement In To OTT Video Boxes
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Executive Views
Nielsen, eXelate Will ‘Co-Build Products From Day One’: Zagorski
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Executive Views
Quantcast Brings Its Data Play To The Table: SVP D’Souza
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Executive Views
Nielsen’s Hohman Ready To Measure Netflix
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Executive Views
Nielsen’s Mobile Video Measurement Coming This Summer
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Executive Views
Viacom’s Spina Wants Unified Social Data Measurements
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Executive Views
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
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Executive Views
Nielsen’s Hohman: TV Nets ‘Hungry’ For Cross-Platform Data
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Executive Views
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
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Interviews
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
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Executive Views
France’s Alenty: A Future With Multiple Video View Metrics
Companies in Ad measurement 50