Executive Views

Measurement Needs An Upgrade: Innovid’s Hogue

She may have just landed from Nielsen, but that doesn’t mean Jessica Hogue doesn’t th...

By Robert Andrews  
Executive Views
How Panels Improve Big Data: Nielsen’s Hohman
By Robert Andrews  
Executive Views
Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella
By Robert Andrews  
Executive Views
Omni-Channel Depends On Measurement: Xaxis’ Anderson
By Robert Andrews  
Executive Views
Local TV Needs Better Measurement: Alphonso’s Chordia
By Robert Andrews  
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Executive Views
Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing
By Robert Andrews  
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Executive Views
Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson
By Robert Andrews  
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Executive Views
Beyond The Last Click: Nielsen’s Krepsik
By Robert Andrews  
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Executive Views
In OTT, What Is ROI? The Whole Value Chain Debates
By Robert Andrews  
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Executive Views
Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
By Robert Andrews  
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Executive Views
Connecting The Dots To Ad Attribution: FreeWheel’s Rothwell
By Robert Andrews  
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Executive Views
Roku’s Robbins Proves OTT Ad Value With Measurement Partners
By Robert Andrews  
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Executive Views
Innovid Goes Self-Serve, Fully-Measured With iTV Ads
By Robert Andrews  
Executive Views

Audience Panels Correct Big Data Errors: Nielsen’s Hohman

CANNES — Media measuring has come a long way since the days of audiences filling in a...

By Robert Andrews  
Executive Views
Next Up For Nielsen: Measuring Podcasts
By Robert Andrews  
Executive Views
FreeWheel Extends OTT Measurement with Nielsen
By Robert Andrews  
Executive Views
Combined Video Measurement A ‘Game-Changer’ For Dentsu Aegis
By Robert Andrews  
Executive Views
605’s Tatta Goes ‘Full-Funnel’ On TV Ad Measurement
By Robert Andrews  
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Executive Views
DoubleVerify CEO Gatinella On The Growth Of Brand Safety Measurement
By Robert Andrews  
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Executive Views
NBCUniversal’s “CFlight” Will Prove Missing 15% Of Viewing: Molen
By Robert Andrews  
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Executive Views
Is ACR The Future Of TV Currency? Sequent’s Spaeth Thinks So
By Robert Andrews  
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Executive Views
NBC’s Rosen Wants An Upgrade For Cross-Screen Measurement
By Robert Andrews  
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Executive Views
Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian
By Robert Andrews  
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Executive Views
Cross-Screen Measurement Will Tempt OTT Spenders: one2one’s Power
By Robert Andrews  
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Executive Views
Nielsen Enables Easier Measurement Of Netflix Consumption: Abcarian
By Robert Andrews  
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Executive Views
Nielsen’s Maran Sees Brands Striving For Long-Term Measurement
By Robert Andrews  
Executive Views

MediaCom’s Brook Uses Mobile To Prove Consumer Footfall

Digital media have become infinitely trackable. But what if you want to track a consu...

By Robert Andrews  
Executive Views
Nielsen’s Hogue: OTT TV Measurement Is A Journey
By Robert Andrews  
Executive Views
Nielsen’s Abcarian On Measuring Hulu, YouTube TV & OTT’s Future
By Robert Andrews  
Leading Voices
Why Brands Should Demand API Before KPI
By Jaisimha Muthegere, logoVisto  
Executive Views
comScore Expanding “Total Home” Cross Screen Measurement
By Robert Andrews  
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Executive Views
Measurement Fragmentation Inhibits Global Addressable Ad Roll-Out: MTM’s Watts
By Robert Andrews  
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Executive Views
Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown
By Robert Andrews  
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Executive Views
Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement
By Robert Andrews  
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Executive Views
Census-Level TV Data Begins To Go Global: Kantar’s Swadley
By Robert Andrews  
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Executive Views
UK Close To Picking Hybrid TV Measurement Supplier
By Robert Andrews  
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Executive Views
Inside Nielsen’s Quest To Give Publishers Cross-Platform Audience Data
By Robert Andrews  
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Executive Views
Clients And Tech Late To Measurement Necessity: Bough, Yaccarino, Jankowski, Ackerman, Ray
By Robert Andrews  
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Executive Views
How comScore Clients Demand Deduplicated Measurement
By Robert Andrews  
Executive Views

comScore’s Chasin Puts The Meter In The Router

SEVILLE — When comScore launched in the 1990s, it began measuring consumers’ internet...

By Robert Andrews  
Executive Views
Cross-Screen Measurement Is Priority #1: comScore’s Bhatia
By Robert Andrews  
Executive Views
Kantar Media’s Brown On Cross-Media Measurement Roadmap
By Robert Andrews  
Executive Views
New NAB Group Aims To Wrestle Back TV Data Measurement
By Robert Andrews  
Executive Views
Nielsen Hopes Cross-Platform Measurement Will Inform Upfronts
By Robert Andrews  
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Executive Views
Innovid Measures Snapchat’s Vertical Videos For Brands
By Robert Andrews  
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Executive Views
Meredith Advertisers Can Measure Live, Real-World Results
By Robert Andrews  
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Executive Views
Nielsen Onboarding TAM As Measurement Wars Heat Up
By Robert Andrews  
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Executive Views
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement
By Robert Andrews  
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Executive Views
Rentrak’s Livek Relishes Advanced TV Targeting With comScore
By Robert Andrews  
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Executive Views
Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio
By Robert Andrews  
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Executive Views
YuMe’s DSP Joins Stack For Programmatic Boom
By Robert Andrews  
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Executive Views
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
By Robert Andrews  
Executive Views

The Importance Of Video Ad Measurement, By A+E’s Boykoff

FORT LAUDERDALE — Until now, effectively measuring digitally-bought video and TV ads ...

By Robert Andrews  
Executive Views
Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies
By Robert Andrews  
Executive Views
Kantar, Nielsen Face Off To Upgrade UK TV Measurement
By Robert Andrews  
Executive Views
Nielsen To Reboot Content Ratings Next Year
By Robert Andrews  
Executive Views
Learning To Love, And Solve, Ad Land’s ‘Measurement Crisis’
By Robert Andrews  
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Executive Views
Keep Measurement Simple: OMD’s Winkler
By Robert Andrews  
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Executive Views
Media Measurement Is Broken: GroupM’s Gotlieb
By Robert Andrews  
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Executive Views
Common Measurement Is A Smokescreen: FreeWheel’s Heller
By Robert Andrews  
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Executive Views
Cadreon’s Kumar Sees ‘Advanced TV’ Solving Measurement
By Robert Andrews  
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Executive Views
Nielsen Bakes Measurement In To OTT Video Boxes
By Robert Andrews  
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Executive Views
Nielsen, eXelate Will ‘Co-Build Products From Day One’: Zagorski
By Robert Andrews  
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Executive Views
Quantcast Brings Its Data Play To The Table: SVP D’Souza
By Robert Andrews  
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Executive Views
Nielsen’s Hohman Ready To Measure Netflix
By Robert Andrews  
Executive Views

Nielsen To Measure Smart TV’s In 2015: Feigenson

FORT LAUDERDALE — The coming digitzation of TV may seem set to pave the way for measu...

By Robert Andrews  
Executive Views
Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
By Robert Andrews  
Executive Views
Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business
By Robert Andrews  
Executive Views
Rovi Wants Advertisers To Slice Audiences In To Small Segments
By Robert Andrews  
Executive Views
comScore’s ‘Five-Screen’ Measurement Launching Late 2014
By Robert Andrews  
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Executive Views
Nielsen’s Mobile Video Measurement Coming This Summer
By Robert Andrews  
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Executive Views
Viacom’s Spina Wants Unified Social Data Measurements
By Robert Andrews  
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Executive Views
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
By Robert Andrews  
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Executive Views
Nielsen’s Hohman: TV Nets ‘Hungry’ For Cross-Platform Data
By Robert Andrews  
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Executive Views
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
By Robert Andrews  
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Interviews
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
By Robert Andrews  
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Executive Views
France’s Alenty: A Future With Multiple Video View Metrics
By Robert Andrews  
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