Ad measurement 77

How Panels Improve Big Data: Nielsen’s Hohman

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Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella

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Omni-Channel Depends On Measurement: Xaxis’ Anderson

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Local TV Needs Better Measurement: Alphonso’s Chordia

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Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing

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Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson

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Beyond The Last Click: Nielsen’s Krepsik

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In OTT, What Is ROI? The Whole Value Chain Debates

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Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer

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Connecting The Dots To Ad Attribution: FreeWheel’s Rothwell

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Roku’s Robbins Proves OTT Ad Value With Measurement Partners

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Innovid Goes Self-Serve, Fully-Measured With iTV Ads

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Audience Panels Correct Big Data Errors: Nielsen’s Hohman

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Next Up For Nielsen: Measuring Podcasts

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FreeWheel Extends OTT Measurement with Nielsen

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Combined Video Measurement A ‘Game-Changer’ For Dentsu Aegis

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605’s Tatta Goes ‘Full-Funnel’ On TV Ad Measurement

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DoubleVerify CEO Gatinella On The Growth Of Brand Safety Measurement

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NBCUniversal’s “CFlight” Will Prove Missing 15% Of Viewing: Molen

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Is ACR The Future Of TV Currency? Sequent’s Spaeth Thinks So

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NBC’s Rosen Wants An Upgrade For Cross-Screen Measurement

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Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian

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Cross-Screen Measurement Will Tempt OTT Spenders: one2one’s Power

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Nielsen Enables Easier Measurement Of Netflix Consumption: Abcarian

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Nielsen’s Maran Sees Brands Striving For Long-Term Measurement

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MediaCom’s Brook Uses Mobile To Prove Consumer Footfall

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Nielsen’s Hogue: OTT TV Measurement Is A Journey

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Nielsen’s Abcarian On Measuring Hulu, YouTube TV & OTT’s Future

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Why Brands Should Demand API Before KPI

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comScore Expanding “Total Home” Cross Screen Measurement

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Measurement Fragmentation Inhibits Global Addressable Ad Roll-Out: MTM’s Watts

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Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown

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Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement

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Census-Level TV Data Begins To Go Global: Kantar’s Swadley

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UK Close To Picking Hybrid TV Measurement Supplier

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Inside Nielsen’s Quest To Give Publishers Cross-Platform Audience Data

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Clients And Tech Late To Measurement Necessity: Bough, Yaccarino, Jankowski, Ackerman, Ray

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How comScore Clients Demand Deduplicated Measurement

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comScore’s Chasin Puts The Meter In The Router

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Cross-Screen Measurement Is Priority #1: comScore’s Bhatia

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Kantar Media’s Brown On Cross-Media Measurement Roadmap

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New NAB Group Aims To Wrestle Back TV Data Measurement

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Nielsen Hopes Cross-Platform Measurement Will Inform Upfronts

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Innovid Measures Snapchat’s Vertical Videos For Brands

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Nielsen Onboarding TAM As Measurement Wars Heat Up

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Nielsen Onboarding TAM As Measurement Wars Heat Up

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As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

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As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

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Rentrak’s Livek Relishes Advanced TV Targeting With comScore

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Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio

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