Ad hygiene 247

Cross-Screen Measurement Is Priority #1: comScore’s Bhatia

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Xaxis’ Crittenden Wants Clients A World Beyond CTR

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Next-Gen Viewability Is Personal: Integral’s Iantosca

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‘Make Data Human’ Or Business Is Ruined, I-COM’s Cohen Warns

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Note to Publishers: Stop Consumers with Ad Blocking Software, advises WPP’s David Moore

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How Viewability Will Get Specific: Integral CEO Knoll

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Innovid Measures Snapchat’s Vertical Videos For Brands

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The Economist Tells Brand Stories To Dodge Ad Disruption, Paul Rossi explains

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Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane

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Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane

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Genesis Evolves In-Article Video Ads For Page Context

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Genesis Evolves In-Article Video Ads For Page Context

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GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”

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RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments

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Publishers Shifting To Improve Experience: Xaxis’ Schlickum

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Keep Measurement Simple: OMD’s Winkler

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How GroupM Establishes Trust With Private Marketplaces

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Marketers Go It Alone For Ad Tech and Eyeview is Launching a DSP

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To Fend Off Fraud Robots, Buy Ads Direct: NYT’s Zimbalist

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Rates Trump Fraud Amongst TV Firms’ Concerns: Operative Research

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Viewability Is A ‘Baseline’ For Buying Ads: Moat CEO

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Advertisers Must Be Accountable For Performance: DoubleVerify CEO

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Video Is An Antidote To Mobile Ad Blocking: Mediaocean CEO

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Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg

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Advertisers Need More Transparency And Security: AudienceScience’s Bernard

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Adobe’s Programmatic Suite Aims To Bridge Ad-Tech, Mar-Tech

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Advertisers Fueling $1bn Content Piracy Scourge: GroupM’s Montgomery

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FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration

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Ad Buyers Need Standardized Viewability Metric: Teads’ Daily

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How Transparent Does Ad Tech Really Need To Be, AMNET’s Karandikar Wonders

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Ad Fraud Is An Erupting Volcano: Bank of America’s Paskalis

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Ad-Blocking Fears Are Overblown: Pivotal’s Wieser

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Media Owners Stuck In Past Over Ad Data: Forrester’s Nail

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Video Ad Trust Is A Mess: Coull CEO Watkins

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How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO

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Programmatic TV Challenges: Transparency And Management, Execs Say

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Too Much Money Fueling Ad-Tech Chaos: IAB’s Rothenberg

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Viewable Ads Are Up By 30%: GroupM’s Montgomery

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Let Advertisers Count The Beans, If They Choose: Videology’s Hagerty

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OpenX Puts Ad Fraud Detection On Consumers’ Computers

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Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore

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Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC

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Not Enough Data About Video Content: Coull’s Watkins

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Ad Fraud Is Not As Widespread As You Think: comScore CEO

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Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni

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Full Video Ad Viewability, We Will Get There, Google’s Jane Hong

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It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

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Google’s 2015 Priority Is Securing Ads From Malware

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Xaxis Will Use More Private Marketplaces, Less RTB

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IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry

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