Ad hygiene 247

Trust Will Drive CTV Ads To Higher Heights

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On The Frontline Of The CTV Ad Fraud War: HUMAN’s Hassan

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Show Me The Money: Spark Foundry’s Giacosa Wants Answers To CTV Ad Fraud

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How OMG’s Pagliuca Is Pushing CTV Industry To Grow Up

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Fraud Follows The Money To TV: DoubleVerify’s Woolway

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Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner

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GroupM’s Brown Wants Verified CTV Data

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The Evolution Of CTV Ad Measurement: InMobi’s Barthur

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Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley

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Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell

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TV Viewability Is Not Guaranteed: DoubleVerify CEO Zagorski

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Rise Of The TV Bots: How Fraudulent Apps Are Poaching CTV Ads

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Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen

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Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks

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Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross

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COVID-19 Will Drive AVOD & Fraud: IAS’ Marlow

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How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher

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IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider

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Xandr Has Created a New ‘Community’ Marketplace

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Untold Consequences Of Tech Regulation: GroupM’s Norman

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TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott

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Are Transparency Woes Coming To TV?: Webbula’s Egeth

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How GSK Is In-Housing More Media: Grenz

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Decline Of News Supply Could Hurt Marketers: GroupM’s Montgomery

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Beyond The Last Click: Nielsen’s Krepsik

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Brand Safety Is Better, Prices Must Reflect That: GroupM’s Montgomery

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In-House Or Out? A Spectrum Of Options: MightyHive’s Kim

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How GroupM Counsels News-Averse Brands: Schiekofer

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‘Absurd’ For Advertisers To Shun News: GroupM’s Norman

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Brand Safety Tools Are Censoring News: Vice’s Delport

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Publishers Taking Ownership Of Video Brand Safety: OpenSlate’s Foyle

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Making digital media work for you: Why collaboration is key

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Don’t Get Stung by Fraudulent Returns This Holiday Season

By , Acellere

Marketing Has A Marketing Problem: Deloitte’s Hatch

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Time A Key Component Of Video Viewability: IAS’ Knoll

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OpenX’s Cadogan Pushes Pedal On Video Growth

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GroupM’s Crockett Sees Improvement In Ad-Tech Practices

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PubMatic’s Klimenko On Three Mid-2018 Mobile Trends

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eBay’s Smith On How The Auction Site Buys Ad-Tech

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Privacy Will Force Broadcasters To In-House Platforms: VideoAmp’s Prasad

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VICE Media’s Delport Accuses DSPs Of Censoring Brand-Safe News

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News Corp’s Guenther Sees Publishers’ ‘Destiny’ In Flight To Quality

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Beyond Cookies, Advance Local’s Sutton On Quest For User Identity

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Facing the future with fintech

By , Oradian

Blockchain ‘Will Improve Quality Of Agency Life’: Cannes Panel

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Blockchain Will Be Fast Enough To Manage Digital Ads: IBM’s Rangaiah

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New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’

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Adobe’s Eadie On The Reunification Of Media & Creative Agencies

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IBM Watson’s Seifer On How Agencies Can Embrace Blockchain

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IBM, Mediaocean Scale Blockchain Offering For Unilever, Other Brands

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